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Reserved.com (Domain) Investigation Report

Generated on Jun 12, 2026

Recommendation
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Overall Summary
Safe
  Why we think so? 

reserved.com appears to be a real, long-running fashion retailer site, not a phishing clone or a fake storefront. 🛍️

The domain was first registered in 1996, uses DigiCert TLS, Akamai DNS/CDN, Microsoft 365 mail, and shows a large, established traffic profile with about 18.9M monthly visits. It also has public contact emails, social profiles, and no listing on Google Safe Browsing or the crypto scam blacklist.

The main caution is reputation, not identity. Review data points to recurring complaints about returns, refunds, delivery delays, and slow customer support, even though the business itself is recognized as legitimate. So this is a real retailer with mixed customer satisfaction, not a clear scam.

Confidence Score Our overall confidence rating for this entity based on public signals, activity, and risk checks.
90%

Risk Insights

🏬

Established retailer footprint

  • Registered in 1996 and still active.
  • Large traffic base and broad country coverage.
  • Official contact channels are published.
⚠️

Reputation risk is the main issue

  • Users complain about returns and refunds.
  • Customer support is a frequent frustration.
  • This looks like service friction, not fraud.
🛡️

No active blacklist signals

  • No Google Safe Browsing hits were found.
  • Crypto scam sniffer returned false.
  • Technical setup matches a normal ecommerce site.

Category Scores

Red Flags & Warnings

  • Public review sources mention repeated complaints about refunds, returns, delivery delays, and slow customer service.
  • The trademark search shows multiple RESERVED marks, but that reflects a real brand with prior rights rather than a fraud signal; it does raise the need to verify you are on the official domain.

Detailed Checks & Insights

0-100 Scale

Domain age and registration

Score: 96
Passed

"Long-lived domain with recent renewal through 2027."

Reason: The domain was created in 1996, which is a strong authenticity signal for a retail brand.

SSL and infrastructure

Score: 93
Passed

"TLS is valid and the site uses standard enterprise services."

Reason: A valid DigiCert certificate and Akamai/Microsoft infrastructure are consistent with a legitimate commerce site.

Traffic and audience size

Score: 90
Passed

"Large, steady traffic with meaningful direct and search share."

Reason: The site has about 18.9M monthly visits and a strong Poland-centered audience, which fits a real consumer brand.

On-site contactability

Score: 88
Passed

"Official-looking country-specific support emails are present."

Reason: Multiple support emails and social profiles were found, which improves accountability.

Blacklist / malware checks

Score: 98
Passed

"No active safety listing in the provided evidence."

Reason: No Google Safe Browsing match and no crypto blacklist hit were found.

Reputation and complaints

Score: 66
Passed

"Returns, refunds, and delivery are the most common pain points."

Reason: Reviews show real customer complaints, but the pattern is about service quality rather than fraud.

Brand / trademark context

Score: 84
Passed

"Trademark history is consistent with a known retail brand, though it does not prove current ownership of every mark."

Reason: USPTO records show RESERVED marks tied to a real apparel business, supporting that the brand is established.

Your Next Steps

  • 1

    If you plan to buy, use a credit card or a payment method with chargeback protection.

  • 2

    Check the return policy for your country before ordering, especially if you expect to exchange sizes.

  • 3

    Keep order confirmations, tracking numbers, and support emails in case you need to dispute a charge.

  • 4

    If you see a look-alike site or app, verify it is actually on reserved.com and published by LPP S.A.

Key Evidence & Citations

  • Site icon
    WHOIS / DNS / SSL

    ⤷ Shows a 1996 registration date, valid DigiCert certificate, and Akamai/Microsoft infrastructure.

  • Site icon
    SimilarTech

    ⤷ Shows mature commerce tech, 18.9M monthly visits, and a Poland-heavy audience.

  • Site icon
    SimilarWeb

    ⤷ Shows sustained traffic, with about 18.9M visits in May 2026 and a #2,205 global rank.

  • Site icon
    Contacts scraper

    ⤷ Finds multiple official support emails and social accounts tied to the brand.

  • Site icon
    Reputation search

    ⤷ Summarizes recurring complaints about service, returns, and refunds.

📌 More actions for Reserved.com:

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Analyst Briefing

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