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Lily.rs (Domain) Investigation Report

Generated on Jun 22, 2026

Recommendation
Caution
Overall Summary
Suspicious
  Why we think so? 

🛡️ lily.rs shows mixed trust signals, but no direct scam hit. The domain has a long registration history dating back to 2017, and Google Safe Browsing did not flag it. There is also a real Google Business Profile tied to the brand in Belgrade, which supports legitimacy. At the same time, SimilarWeb shows essentially no measurable traffic, and the contact scrape did not find a usable site email or phone number. The main question is whether this domain is actively maintained and transparent enough for you to trust it yet.

Confidence Score Our overall confidence rating for this entity based on public signals, activity, and risk checks.
56%

Risk Insights

🏢

Real-world presence helps

  • A Google Business Profile exists in Belgrade.
  • The listed website matches lilly.rs.
  • Physical presence lowers risk compared with a pure throwaway domain.
📉

Traffic is very low

  • SimilarWeb reports 0 estimated monthly visits.
  • Traffic sources are all zero in the snapshot.
  • That can mean a tiny site or one with limited public visibility.
✅

Basic security checks are clean

  • Google Safe Browsing found no threats.
  • Crypto scam blacklist checks were negative.
  • No direct malware or phishing flag was returned.
🔎

Ownership is not fully transparent

  • WHOIS hides the registrant.
  • The registrar is visible, but the operator is not.
  • That makes independent verification harder.

Category Scores

Red Flags & Warnings

  • No public registrar identity is exposed in WHOIS, so the actual operator is not obvious.
  • Traffic visibility is extremely low, with 0 estimated monthly visits in SimilarWeb's recent snapshots.
  • No emails were found by the contact scraper, which limits basic customer verification.

Detailed Checks & Insights

0-100 Scale

Domain age and registration

Score: 82
Passed

"Creation date is 2017-07-29 based on WHOIS epoch timestamp."

Reason: The domain has been registered since 2017, which is older than the typical throwaway scam site.

Registrant transparency

Score: 34
Failed

"Registrant field is null; only the registrar is visible."

Reason: WHOIS does not expose the registrant, so ownership is not fully transparent.

Blacklist and phishing checks

Score: 92
Passed

"Both security checks are clean in the supplied evidence."

Reason: No Google Safe Browsing or crypto scam blacklist hit was returned.

Traffic and audience presence

Score: 18
Failed

"This may indicate a very small site, poor indexing, or incomplete measurement, but it is still a caution signal."

Reason: SimilarWeb shows zero estimated visits and zero traffic sources in recent snapshots, which is weak for an active consumer site.

Contact and support visibility

Score: 29
Failed

"Only external social links and unrelated phone-number matches were available."

Reason: The scrape did not find site emails or direct support contact details.

Physical business presence

Score: 79
Passed

"Listing name is ZUA Lilly Drogerie - Direkcija, rated 3.1 from 27 reviews."

Reason: Google Places shows a Belgrade business listing tied to http://www.lilly.rs/, which supports a real-world presence.

Brand/trademark context

Score: 55
Passed

"The trademark search is broad and mostly unrelated, so it is only a weak context signal."

Reason: USPTO results show many historical 'LILY' marks, but none directly indicate this domain is impersonating a protected U.S. brand.

Public reputation / complaints

Score: 41
Failed

"Absence of a clear review footprint lowers confidence for an online seller or service."

Reason: No direct, reputable review or complaint trail for lily.rs was found in the supplied reputation search.

Your Next Steps

  • 1

    Check the site directly for a legal company name, Serbian registration details, and a working customer support email.

  • 2

    If you plan to pay, start with a small test order and use a reversible payment method like a card.

  • 3

    Compare the website domain, logo, and contact details with the Google Business Profile to confirm they match.

  • 4

    Be cautious if the site asks for bank transfer, crypto, or other non-reversible payment.

Key Evidence & Citations

📌 More actions for Lily.rs:

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Analyst Briefing

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