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Lilly.rs (Domain) Investigation Report

Generated on Jun 22, 2026

Recommendation
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Overall Summary
Safe
  Why we think so? 

🛍️ lilly.rs looks like a real Serbian retail/e-commerce brand, not a typical scam site. It has strong traffic, a long-lived domain, valid HTTPS, a physical location in Belgrade, and multiple contact channels tied to the site.

The main caution is brand ambiguity: the name “Lilly” also overlaps with the Eli Lilly trademark family in the US, but the site evidence points to a local Lilly Drogerie business in Serbia, not a pharma impersonation. The site also uses mainstream infrastructure like Cloudflare, Magento 2, and standard payment providers, which is what you’d expect from an operating commerce site.

Overall: proceed with normal buyer caution, especially if you are checking out products or sharing payment details. ✅

Confidence Score Our overall confidence rating for this entity based on public signals, activity, and risk checks.
85%

Risk Insights

🏪

Established Retail Footprint

  • A Belgrade physical location is listed in Google Places.
  • The domain has long-running WHOIS history and steady traffic.
  • Contact details and social profiles point to an active consumer brand.
🛡️

Low Malware / Phishing Signal

  • Google Safe Browsing found no threats.
  • Crypto scam blacklist checks were negative.
  • The site uses standard HTTPS and Cloudflare protection.
⚠️

Name Confusion Risk

  • “Lilly” overlaps with Eli Lilly trademarks.
  • That creates brand-confusion risk, even if this site is unrelated to the US pharma company.
  • Verify you are on the Serbian retailer’s official domain before sharing sensitive information.

Category Scores

Red Flags & Warnings

  • The brand name “Lilly” overlaps with the Eli Lilly trademark family, so name confusion is possible even though the evidence points to a Serbian drogerie business.

Detailed Checks & Insights

0-100 Scale

Domain age and registration stability

Score: 95
Passed

"WHOIS shows a 2008 creation date and 2031 expiration, which is consistent with a mature business domain."

Reason: The domain has been registered for many years and is not newly created.

Traffic legitimacy and scale

Score: 90
Passed

"Similarweb estimates about 2.1M monthly visits, with most traffic coming from Serbia and normal engagement metrics."

Reason: Traffic levels are substantial and consistent with a real consumer brand.

Technical and payment stack

Score: 86
Passed

"Observed technologies include Cloudflare, Magento 2, Braintree, PayPal, Visa, Mastercard, Google Analytics, and Cloudflare-backed DNS."

Reason: The site uses mainstream infrastructure and well-known payment providers.

Contactability and physical presence

Score: 88
Passed

"Scraped evidence includes shop@lilly.rs, office@lilly.rs, Serbian phone numbers, and a Belgrade Google Places listing."

Reason: The domain exposes multiple real-world contact channels and a physical location.

Blacklist and phishing status

Score: 96
Passed

"Google Safe Browsing returned no threats, and the crypto scam sniffer did not blacklist the domain."

Reason: No major blacklist or safe-browsing hits were found.

Brand and legal conflict risk

Score: 72
Passed

"USPTO results show Eli Lilly trademark history, so the name can create confusion, yet the site evidence points to a Serbian Lilly Drogerie business rather than a pharma clone."

Reason: There is some brand-name overlap, but no direct sign of impersonation in the evidence set.

Your Next Steps

  • 1

    If you plan to buy from the site, confirm the checkout page stays on lilly.rs or an expected payment provider before entering card details.

  • 2

    Use a card or payment method with chargeback protection if you are placing a first-time order.

  • 3

    If you are checking brand legitimacy, compare the site’s phone number, email, and Belgrade address with the contacts listed on the official social profiles or Google Places listing.

  • 4

    Be extra careful if any page asks you to pay outside the normal checkout flow or redirects you to an unfamiliar domain.

Key Evidence & Citations

📌 More actions for Lilly.rs:

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