Lilly.rs (Domain) Investigation Report
Generated on Jun 22, 2026
Why we think so?
🛍️ lilly.rs looks like a real Serbian retail/e-commerce brand, not a typical scam site. It has strong traffic, a long-lived domain, valid HTTPS, a physical location in Belgrade, and multiple contact channels tied to the site.
The main caution is brand ambiguity: the name “Lilly” also overlaps with the Eli Lilly trademark family in the US, but the site evidence points to a local Lilly Drogerie business in Serbia, not a pharma impersonation. The site also uses mainstream infrastructure like Cloudflare, Magento 2, and standard payment providers, which is what you’d expect from an operating commerce site.
Overall: proceed with normal buyer caution, especially if you are checking out products or sharing payment details. ✅
Risk Insights
Established Retail Footprint
- A Belgrade physical location is listed in Google Places.
- The domain has long-running WHOIS history and steady traffic.
- Contact details and social profiles point to an active consumer brand.
Low Malware / Phishing Signal
- Google Safe Browsing found no threats.
- Crypto scam blacklist checks were negative.
- The site uses standard HTTPS and Cloudflare protection.
Name Confusion Risk
- “Lilly” overlaps with Eli Lilly trademarks.
- That creates brand-confusion risk, even if this site is unrelated to the US pharma company.
- Verify you are on the Serbian retailer’s official domain before sharing sensitive information.
Category Scores
Red Flags & Warnings
- The brand name “Lilly” overlaps with the Eli Lilly trademark family, so name confusion is possible even though the evidence points to a Serbian drogerie business.
Detailed Checks & Insights
0-100 Scale
Domain age and registration stability
Score: 95
Domain age and registration stability
"WHOIS shows a 2008 creation date and 2031 expiration, which is consistent with a mature business domain."
Reason: The domain has been registered for many years and is not newly created.
Traffic legitimacy and scale
Score: 90
Traffic legitimacy and scale
"Similarweb estimates about 2.1M monthly visits, with most traffic coming from Serbia and normal engagement metrics."
Reason: Traffic levels are substantial and consistent with a real consumer brand.
Technical and payment stack
Score: 86
Technical and payment stack
"Observed technologies include Cloudflare, Magento 2, Braintree, PayPal, Visa, Mastercard, Google Analytics, and Cloudflare-backed DNS."
Reason: The site uses mainstream infrastructure and well-known payment providers.
Contactability and physical presence
Score: 88
Contactability and physical presence
"Scraped evidence includes shop@lilly.rs, office@lilly.rs, Serbian phone numbers, and a Belgrade Google Places listing."
Reason: The domain exposes multiple real-world contact channels and a physical location.
Blacklist and phishing status
Score: 96
Blacklist and phishing status
"Google Safe Browsing returned no threats, and the crypto scam sniffer did not blacklist the domain."
Reason: No major blacklist or safe-browsing hits were found.
Brand and legal conflict risk
Score: 72
Brand and legal conflict risk
"USPTO results show Eli Lilly trademark history, so the name can create confusion, yet the site evidence points to a Serbian Lilly Drogerie business rather than a pharma clone."
Reason: There is some brand-name overlap, but no direct sign of impersonation in the evidence set.
Your Next Steps
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1
If you plan to buy from the site, confirm the checkout page stays on lilly.rs or an expected payment provider before entering card details.
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2
Use a card or payment method with chargeback protection if you are placing a first-time order.
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3
If you are checking brand legitimacy, compare the site’s phone number, email, and Belgrade address with the contacts listed on the official social profiles or Google Places listing.
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4
Be extra careful if any page asks you to pay outside the normal checkout flow or redirects you to an unfamiliar domain.
Key Evidence & Citations
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WHOIS / DNS / SSL data for lilly.rs
⤷ Domain created in 2008, with valid SSL and Cloudflare-backed DNS.
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Traffic and engagement signals for lilly.rs
⤷ Shows roughly 2.1M monthly visits, mostly from Serbia, with normal engagement metrics.
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Technology profile for lilly.rs
⤷ Lists Magento 2, Cloudflare, Braintree, PayPal, Visa, Mastercard, and other standard site services.
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Contact and social evidence for lilly.rs
⤷ Contains site-linked emails, phone numbers, and social media profiles tied to the brand.
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Google Safe Browsing result for lilly.rs
⤷ No detected threats in the available feed.
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Google Places listing tied to Lilly Drogerie
⤷ Physical Belgrade location with a public rating and phone number.
📌 More actions for Lilly.rs:
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Target Selected
lilly.rs
https://lilly.rs
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Alerts you if the website is linked to a data breach or hacking attempt.
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Tracks traffic changes that could signal a viral trend or major growth.
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Notifies you if the website’s ownership or contact info suddenly changes.
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Monitors for new security risks so you know about problems before they spread.