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Bloomandwild.com (Domain) Investigation Report

Generated on Jul 17, 2026

Recommendation
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Overall Summary
Safe
  Why we think so? 

🌷 Bloom & Wild looks like a real, established UK flower retailer, not a fake storefront. The site has a long domain history, a physical London address, public phone and email contacts, Google Business listings, and a large review footprint. It also uses standard business infrastructure like Cloudflare, Google Workspace, Stripe, PayPal, Zendesk, and Trustpilot.

The main risk is not fraud, but service quality. Review data shows recurring complaints about late deliveries, flowers arriving in poor condition, bouquet size not matching photos, and mixed refund handling. That pattern points to a legitimate company with uneven customer experience, especially for time-sensitive gifts.

Confidence Score Our overall confidence rating for this entity based on public signals, activity, and risk checks.
91%

Risk Insights

🏢

Real business, real footprint

  • Long-running domain and standard DNS/email setup.
  • Physical London address with active Google listing.
  • Public brand contacts and social channels are visible.
📦

Main risk is fulfillment, not fraud

  • Complaints focus on late delivery and flower condition.
  • Some bouquets are reported as smaller than photos.
  • Refund experiences vary by case and region.
🛡️

Safe to browse, but order carefully

  • No Safe Browsing or crypto blacklist hit.
  • Use buyer-protected payment methods.
  • Order early if the flowers are for a fixed date.

Category Scores

Red Flags & Warnings

  • Review data shows repeated complaints about late or missed delivery, which matters for birthday or holiday orders.
  • Some customers report wilted or damaged flowers on arrival, and others say the bouquet looks smaller than the website photos.
  • Refund handling appears inconsistent in complaints, with some users saying they received credit or replacement offers instead of a cash refund.

Detailed Checks & Insights

0-100 Scale

Domain age and registrar credibility

Score: 95
Passed

"Long-lived domains with standard registrar and locked status are less consistent with throwaway scam sites."

Reason: The domain was created in 2013 and is registered through GoDaddy, which fits a long-running commercial site.

Technical and infrastructure maturity

Score: 90
Passed

"This is a normal stack for an established retailer."

Reason: The site uses Cloudflare, Google Workspace mail, multiple verification TXT records, and common enterprise tools.

Public contact and support visibility

Score: 96
Passed

"Multiple contact paths lower the risk of a hidden or fly-by-night operation."

Reason: The site exposes several functional emails, a phone number, and social channels tied to the brand.

Physical presence and local listing

Score: 93
Passed

"A real location with review history is a strong trust signal."

Reason: Google Places shows a London address with thousands of ratings and active business hours.

Threat and blacklist screening

Score: 98
Passed

"This is one of the strongest green flags in the evidence set."

Reason: No Google Safe Browsing threats and no crypto blacklist hit were found.

Brand legitimacy and public footprint

Score: 88
Passed

"The business appears established, though customer sentiment is mixed."

Reason: News coverage and review footprint are consistent with a known consumer brand, not a newly created imitation site.

Customer reputation and complaint pattern

Score: 64
Failed

"This does not indicate a scam by itself, but it does raise practical buyer risk for time-sensitive orders."

Reason: There are repeated complaints about delivery, freshness, size versus photos, and partial refund outcomes.

Your Next Steps

  • 1

    If you plan to order, place the order a bit early so a delivery delay does not ruin the occasion.

  • 2

    Double-check the recipient address and postcode before paying.

  • 3

    Use a credit card or other payment method with buyer protection.

  • 4

    If the bouquet matters for a specific date, read recent reviews first and look for delivery complaints in your country.

Key Evidence & Citations

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Analyst Briefing

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