Investigation Report
Generated on Mar 9, 2026
ebay.com seller/listing: coxpeople – ASUS B850 MAX GAMING WIFI W - AMD AM5 ATX Motherboard
https://www.ebay.com/itm/406534626628Why we think so?
This eBay listing offers a new ASUS B850 MAX GAMING WIFI W motherboard for $120, sold by the seller 'coxpeople' based in Cumming, Georgia, United States. The item shows strong sales history with 102 units sold and 13 watchers. Payment options include PayPal, Venmo, Klarna Installments, and major credit cards. However, there are notable gaps: only one visible review for this product, no seller storefront branding or ratings displayed, and the seller does not accept returns. There are no obvious scam reports or price comparison signals, but the lack of seller feedback on the profile and strict return policy means buyers should act with caution before purchasing.
Risk Insights
Seller Lacks Public Feedback
- No feedback rating is displayed for seller 'coxpeople'
- No store branding or profile details available
- Hard to verify past buyer satisfaction
Consistent Product Data
- Listing matches official ASUS model and specs
- UPC and images are legitimate
- No evidence of image theft or fake content
No Returns Allowed
- Seller does not accept returns
- Buyers have limited recourse if product is faulty or misrepresented
Category Scores
Red Flags & Warnings
- The seller profile lacks feedback, ratings, and branding, which makes it hard to assess their trustworthiness.
- Seller does not accept returns, limiting options if you receive a defective or different product.
Detailed Checks & Insights
0-100 Scale
Seller account authenticity
Score: 35
Seller account authenticity
"A legitimate seller typically shows a feedback history and ratings. This seller's absence of such signals increases risk."
Reason: The seller 'coxpeople' provides no visible eBay feedback, ratings, or established branding on their profile page.
Product listing accuracy
Score: 70
Product listing accuracy
"The listing content appears consistent and legitimate in terms of product data."
Reason: Listing data, images, and metadata all match the ASUS B850 MAX GAMING WIFI W specifications, including official model numbers and images.
Seller reputation and sales pattern
Score: 33
Seller reputation and sales pattern
"The sales number appears high compared to the lack of any visible buyer feedback for those transactions."
Reason: Although over 100 items are shown as sold, the listing lacks recent buyer feedback, making it difficult to confirm real, satisfied buyers.
Fulfillment and buyer protection
Score: 40
Fulfillment and buyer protection
"No-returns policy on high-ticket electronics increases downside risk if there are issues."
Reason: The seller has a no-returns policy, which limits your ability to recover costs if the item is not as described.
Counterfeit/red flags
Score: 60
Counterfeit/red flags
"Product details are consistent with a genuine ASUS motherboard; no scam reports found."
Reason: No specific red flags such as mismatched images, phishing patterns, or known scam complaints have emerged for this product or seller.
Your Next Steps
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1
Carefully review recent feedback for both the product and seller—request more sales or authenticity evidence if needed.
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2
Consider alternatives from sellers with clearly established, visible feedback scores.
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3
Pay only with platforms that provide buyer protection (e.g. PayPal).
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4
Do not buy if you are unwilling to accept a no-returns policy or if the price seems unusually low.
Key Evidence & Citations
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eBay Product Listing: ASUS B850 MAX GAMING WIFI W
⤷ Product information, sales history, location, and photos are consistent with new ASUS motherboards.
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eBay Seller Page: coxpeople
⤷ No feedback rating or verifiable reputation details are visible on the seller profile.
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