Investigation Report
Generated on Apr 15, 2026
99rooh10 eBay Seller – 16-inch MacBook Pro in Space Black (M4 Max Chip) Listing Review
https://www.ebay.co.uk/itm/389812560027Why we think so?
This listing offers a new 16-inch MacBook Pro (Space Black, M4 Max chip: 16-core CPU, 40-core GPU) from seller 99rooh10 on eBay UK for £2,046.70. Photos and specs match an authentic Apple configuration, but the price is significantly below what legitimate retailers (Apple, Best Buy, B&H Photo) charge for comparable models, raising strong red flags. The listing shows no returns accepted and has sold only 2 units, with 23 watchers. Seller 99rooh10 is credited with a perfect 100 feedback score and claims a London location. No direct evidence links this seller to fake reviews or counterfeits, and wider web searches show no reports involving this seller individually. Still, the unusually low price, lack of warranty details beyond '1 Year', and a 'no returns' policy are all caution signals, especially for high-end tech. The seller's store is virtually empty of history, with no public ratings or substantial previous sales. Potential buyers should use strong caution: pay by PayPal or credit card only; do not assume authenticity based on the listing alone; and verify all eBay protections before purchasing. 🛑
Risk Insights
Price significantly under market rate
- Listed at £2,046.70, but major authorized retailers charge $3,000+
- Below-market pricing is a top scam warning
- Always compare current Apple Store prices for reference
'No returns' for new electronics
- No returns accepted for a new MacBook Pro is unusual and risky
- eBay and Apple-authorized dealers typically allow returns
- Buyers face challenges if product is faulty, misrepresented or counterfeit
Seller history is limited
- Seller 99rooh10 has only 2 sales of this item
- Store pages lack visible transaction history
- Limited sales history increases risk for buyers
No evidence of this seller in counterfeit scams
- No web/press mentions tie 99rooh10 directly to scams
- Wider eBay has known scam risks, so caution is warranted
Category Scores
Red Flags & Warnings
- Price is 30–50% below typical legitimate retail prices for this model, which signals a risk of scam or misrepresented item.
- 'No returns accepted' policy for high-value new electronics is a key risk indicator—most authorized sellers accept returns.
- Limited seller history and lack of visible long-term sales undermine confidence in their reliability.
Detailed Checks & Insights
0-100 Scale
Seller history and reputation
Score: 30
Seller history and reputation
"Experienced, well-rated eBay sellers usually have visible transaction records and multiple product listings."
Reason: There is little seller history: only 2 sales on this listing, no visible long-term ratings or product inventory. This undermines buyer confidence.
Price consistency with legitimate market
Score: 10
Price consistency with legitimate market
"Significantly below-market prices are a hallmark of scam listings, especially for in-demand electronics."
Reason: The price is £2,046.70, much lower than verified retailers—even with occasional sales—where this MacBook configuration costs $3,000–$4,500 or more.
Listing content and detail authenticity
Score: 70
Listing content and detail authenticity
"Nevertheless, images alone can be copied—so content matching is only a weak signal of authenticity."
Reason: Specs and images align with Apple's product, and no obvious misuse of stock or misleading details is seen.
Review authenticity and feedback verification
Score: 40
Review authenticity and feedback verification
"Trusted sellers for premium electronics often have dozens or hundreds of positive reviews for similar items."
Reason: No substantial buyer feedback is available for this seller's profile or this high-value product.
Return policy and fulfillment integrity
Score: 25
Return policy and fulfillment integrity
"Verified eBay and Apple-authorized sellers will always allow returns for new tech."
Reason: Seller offers no returns—this is atypical for new, high-ticket electronics and exposes buyers to risk if the product is DOA, counterfeit, or misrepresented.
Your Next Steps
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1
Only pay through eBay-protected methods (PayPal, credit card)—avoid bank transfers.
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2
Read all eBay Buyer Protection details before purchasing.
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3
Consider contacting the seller for proof of purchase, extra photos, or serial number validation before buying.
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4
Check seller feedback and any transaction history for recent high-value goods.
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5
If possible, opt for a local pickup and in-person inspection when buying high-value tech items from individual sellers.
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6
If uncertain, buy from an official retailer or Apple-authorized reseller instead.
Key Evidence & Citations
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Price comparison for Apple 16-inch MacBook Pro M4 Max
⤷ Shows legitimate MacBook Pro (M4 Max) pricing starting at $3,000+ from official retailers.
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Which? – eBay reviews and counterfeit issues
⤷ Discusses common eBay-wide scams, review manipulation, and known seller risks, but does NOT reference 99rooh10 directly.
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eBay Seller Profile for 99rooh10
⤷ Shows limited public feedback and a small sales history.
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