Investigation Report
Generated on Jan 21, 2026
eBay Listing for AMAZON KINDLE COLORSOFT SIGNATURE EDITION 32GB 2025 BLACK NO ADS NEW (applesquad)
https://www.ebay.co.uk/itm/286867619606Why we think so?
This eBay listing is for a new Amazon Kindle Colorsoft Signature Edition 32GB (2025) sold by seller "applesquad," based in Rainham, London. The price of £169 is below the typical RRP (£269.99), but matches or beats other deals found at major UK retailers and price comparison sites, with pricing among the lowest available. The listing shows strong, consistent historical sales—over 2,400 units sold, nearly 240 currently watching, and a high seller feedback score (100). "applesquad" accepts several secure payment methods, offers a 30-day return policy, and provides quick, free UK delivery. No credible evidence (through web or discussion search) links this seller to scam activity, fake reviews, or counterfeit products. The biggest caution is general platform risks on eBay with high-value electronics, not specific to "applesquad." Always double-check packaging upon arrival and consider using well-known platforms for payment. Overall, this listing and seller present a high degree of legitimacy backed by sales volume, pricing consistency, seller history, and return guarantees. 🛡️
Risk Insights
Outstanding Sales & Feedback 🛒
- Sold over 2,400 units of this model
- Seller 'applesquad' holds a perfect feedback rating
- Nearly 240 people are watching this listing now
Market-Consistent Price
- £169 is a common UK price for this new Kindle (2025)
- Cheaper than Amazon's direct price (£269.99 RRP)
- Matches other deal sites (as low as £148 at Idealo)
Platform-wide Buyer Risks
- eBay favors buyers in many disputes—keep all proof of transaction
- Some risks of buyer/seller manipulation apply on all high-value eBay listings
No Scam Complaints Found
- No web/forum accusations of scam or counterfeit for 'applesquad'
- Listing is widely considered safe across independent discussion
Category Scores
Red Flags & Warnings
- eBay is a platform with general risks for high-value electronics, and buyers should stay cautious for all listings regardless of positive signals.
Detailed Checks & Insights
0-100 Scale
Seller History and Reputation
Score: 95
Seller History and Reputation
"High sales volume and feedback indicate active legitimate operation; no scam signals detected on seller history."
Reason: applesquad has a strong track record—over 2,400 units sold, a feedback score of 100, and ongoing high buyer interest.
Review Authenticity
Score: 92
Review Authenticity
"No red flags or reputation warnings on or off eBay related to applesquad or this listing."
Reason: Feedback and ratings patterns show high satisfaction and no evidence of fake or manipulated reviews.
Product Consistency and Authenticity
Score: 92
Product Consistency and Authenticity
"RRP and deal prices for this device vary from £148–£270 across UK sellers, and this listing fits within these margins."
Reason: Listing, photos, and details match known information for this Kindle; price is within expected UK deal range.
Fulfillment Patterns
Score: 90
Fulfillment Patterns
"Ongoing stock, fast delivery, and a transparent return policy all line up with expected fulfillment for legitimate high-volume sellers."
Reason: High sell-through (2,400+ units), free tracked delivery, multiple secure payment options, and return policy.
Counterfeit or Manipulation Indicators
Score: 92
Counterfeit or Manipulation Indicators
"External forum and news searches show no complaints of scam, fake goods, or manipulated feedback for 'applesquad.'"
Reason: No direct or indirect evidence of counterfeiting or scam manipulation associated with this seller or product.
Legal and Business Validity
Score: 93
Legal and Business Validity
"The business offers legal return rights, payment protection, and is UK-based, providing recourse under local law."
Reason: Listing and seller comply with UK eBay platform standards—return policy, payments, and business info are clearly presented.
Your Next Steps
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1
Confirm the device packaging and contents upon receipt to ensure genuine product.
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2
Retain transaction and communication records in case of disputes.
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3
Check the serial number on the device with Amazon to validate authenticity if needed.
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4
Use secure payment options (PayPal, credit card) for additional protection.
Key Evidence & Citations
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eBay Listing & Seller Data
⤷ Listing details confirm seller's long-term activity, sales volume, and strong positive feedback.
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External Discussion & Pricing Analysis
⤷ No direct complaints about 'applesquad'; sellers are generally discussed positively or not mentioned as problematic.
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Price Comparison: Argos, Idealo, Amazon UK
⤷ Competitive pricing supports listing legitimacy; £169 is within typical deal price range in the UK.
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