Investigation Report
Generated on Feb 18, 2026
eBay Listing Review: automatic-usa – Genuine New Fuel Pump Module Fit For Kia Sorento 2016-2020 Hyundai 31110-C6200
https://www.ebay.com/itm/176525698765Why we think so?
This listing offers a 'Genuine New Fuel Pump Module Fit For Kia Sorento 2016-2020 Hyundai 31110-C6200' from eBay seller automatic-usa. The seller shows a modest feedback score of 100 and has sold 510+ units of this part, but the listing is now out of stock. The price ($266.42) is substantially lower than the only directly comparable OEM price found online ($455.06 at KiaPartsNow), which is notable. No direct reports of fake reviews or counterfeit activity appear in web searches for this seller, and eBay's new practice of adding automatic positive feedback may inflate the feedback ratio. The listing does not accept returns, and there is scant detailed product description. The seller's store information is sparse—no store name, logo, or rich details are present on the profile page. While transaction volume for this item is high, the lack of direct, credible negative signals is countered by several warnings: unbranded product status, limited seller detail, significantly below-MSRP pricing, and refusal of returns. Proceed only if you are comfortable with these caveats. 🛡️
Risk Insights
Significant Price Gap
- eBay price ($266) is ~40% lower than OEM ($455).
- Major price gap for 'genuine' parts is unusual.
Unbranded but Marketed as Genuine
- Listing says 'genuine' but identifies part as 'unbranded'.
- OEM parts typically carry brand and holograms.
No Returns Accepted
- Refusal of returns makes disputes harder for buyers.
- Double-check part compatibility before purchasing.
Feedback May Be Inflated
- eBay now gives automatic positive feedback.
- Manual buyer feedback may be limited or missing.
Category Scores
Red Flags & Warnings
- Significantly below-market price for what's listed as a 'genuine' part; underpricing is often associated with counterfeits or knockoffs.
- No returns accepted by the seller, so there is elevated risk for buyers if the part is misdescribed or nonfunctional.
- Listing is described as 'unbranded' while sold as a direct fit for major auto brands, which is inconsistent.
- Lack of rich seller identity or store information available—profile shows no store name, logo, or verifiable details.
Detailed Checks & Insights
0-100 Scale
Seller identity transparency
Score: 35
Seller identity transparency
"The only seller info visible is the username (automatic-usa), with no verification of business credentials."
Reason: The seller's store page lacks clear branding, logo, location, and detailed 'about' information.
Seller reputation/history on eBay
Score: 45
Seller reputation/history on eBay
"High sales for this item, but feedback volume and detail are minimal, likely influenced by eBay's automatic feedback policy."
Reason: Feedback score is present but very low (100), with little insight into time-in-business or meaningful reviews.
Product listing consistency, images, and detail
Score: 40
Product listing consistency, images, and detail
"Multiple images and correct part number are given, but minimal other content and no brand evidence."
Reason: The product is marked 'unbranded' despite being described as 'genuine', and there's a lack of detailed description or brand authentication.
Fulfillment and buyer protection
Score: 40
Fulfillment and buyer protection
"Standard payment options are available, offering some recourse via PayPal/credit cards."
Reason: Seller does not accept returns, and product is out of stock, raising questions on fulfillment reliability and after-sale support.
Counterfeit/manipulation indicators
Score: 35
Counterfeit/manipulation indicators
"No counterfeiting claims found in web search, but strong underpricing for new, 'genuine' parts is a classic warning sign."
Reason: Listing is for an 'unbranded' part at a much lower price than genuine OEM and with no direct evidence of authenticity. High sales volume but no product branding displayed.
Legal, compliance, and business integrity
Score: 50
Legal, compliance, and business integrity
"Lack of returns policy and emphasis on 'genuine' for an unbranded part may fall in a legal gray area, but no clear lawbreaking detected."
Reason: No explicit violations or scam complaints were identified, but product listing may mislead about brand authenticity if not truly OEM.
Your Next Steps
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1
Verify with the seller whether this is an OEM part or aftermarket, and request verification/proof if possible.
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2
Cross-check the part number and images with official Kia and Hyundai sites.
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3
Avoid purchasing if you require a return policy or guarantee—this seller offers none.
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4
Consult eBay's Buyer Protection options in case of disputes.
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5
Consider buying from a seller with more transparent identity and positive, genuine feedback.
Key Evidence & Citations
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eBay product listing for genuine new fuel pump module
⤷ Primary source for price, sold count, and lack of returns on the listing.
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Seller profile information from eBay
⤷ Used to assess seller identity, reputation markers, and store branding.
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Price comparison for Kia fuel pump module (31110-C6200)
⤷ Verified official price for a genuine OEM module to benchmark eBay listing.
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Discussion of eBay automatic positive seller feedback
⤷ Explains the newer feedback system and its limitations when evaluating seller reputation.
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