Ebay Investigation Report

Report generated: Dec 9, 2025

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perfume_shop_direct (eBay UK Seller) – Mugler Alien Refillable Eau de Parfum 90ml Listing

https://www.ebay.co.uk/itm/154707395336

Geo: United Kingdom

Website:

Category: Ebay

Recommendation

Proceed

Overall Summary

Safe

Why we think so?

perfume_shop_direct is a high-volume UK-based eBay seller listing Mugler Alien Refillable Eau de Parfum 90ml for £71.95, well below normal UK retail prices (which are around £100+). This seller's record stands out: over 200,000 shopper ratings, a 99.8% positive score, and active since 2013—all strong legitimacy signals. There are no documented, widespread complaints of systematic fakes or scams against this seller, and public review patterns show typical high-volume feedback without red flags. Still, as with any discounted fragrance on eBay, buyers should inspect packaging and product details on arrival, as even reputable sellers can occasionally have supply chain surprises. Free tracked shipping, a 30-day return window, and payment methods supporting buyer protection add extra safety. If you need top-tier authenticity guarantees, official retailers or major department stores are safest—but for marketplace shopping, perfume_shop_direct rates as a trustworthy and established choice. 🛡️

Confidence Score Our overall confidence rating for this entity based on public signals, activity, and risk checks.

97%

Risk Insights

🛒

High Trust: Top 1,000 eBay UK Seller

Over 200,000 ratings, 99.8% positive feedback
Active since 2013, consistent identity and store branding
Ranked among the top 1,000 eBay sellers for feedback volume

💷

Standard Market Discount Pricing

£71.95 is below UK retail but within typical marketplace/pricediscount range
No 'too good to be true' price flag, matches other discounters

🔍

Marketplace Risk: Always Inspect on Arrival

Even reputable eBay sellers can't guarantee 100% foolproof supply chain
Inspect bottle, packaging, and codes for every fragrance order

Category Scores

Red Flags & Warnings

General risk: Discount fragrances on eBay always carry some chance of supply chain or authenticity issues versus brand authorized stores.
Return postage is buyer-paid unless there's a dispute—which can add hassle if authenticity is in question.

Detailed Checks & Insights

0-100 Scale

Seller identity and history

Score: 99

Passed

Reason: Seller has operated as 'perfume_shop_direct' since 2013, is based in the UK, and boasts over 200,000 ratings at a 99%+ positive level.

Seller reputation and negative patterns

Score: 96

Passed

Reason: Public review and forum scans reveal no history of mass complaints, fraudulent feedback, or periodic negative spikes.

Listing details: Description, photos, fulfillment

Score: 92

Passed

Reason: Listing includes manufacturer EAN and barcode, clear product photos, and states condition as new, boxed, and sealed. Delivery and return details are transparently outlined.

Review authenticity and manipulation risks

Score: 90

Passed

Reason: The high feedback count has accumulated steadily since 2013, with no evidence of recent mass review influx or suspicious one-time surges.

Product authenticity risk

Score: 91

Passed

Reason: No confirmed counterfeit reports for this seller. Some generic risk remains, as with all fragrance marketplaces, but this seller is not specifically implicated.

Commercial/return integrity

Score: 94

Passed

Reason: Returns allowed within 30 days; buyer pays return postage unless there's dispute intervention.

Legal/regulatory compliance

Score: 97

Passed

Reason: No evidence of regulatory or legal action against this seller; product is standard for eBay UK health & beauty category.

Your Next Steps

1

Inspect the packaging, serial/batch numbers, bottle, and scent when your order arrives. Compare these with known genuine examples.
2

Retain original packaging and take photos on arrival, in case you need to confirm authenticity or file a return.
3

Use PayPal or a credit card for enhanced buyer protection.
4

Check your perfume with official brand guidance if authenticity is critical. Report discrepancies to eBay promptly.

Evidence & Citations

TopRatedSeller.com: perfume_shop_direct Analysis
Independent tracking confirms over 200,000 ratings, 99% positive score, top 1,000 eBay seller by volume.
Basenotes forum: Reported buyer experiences
No concrete accusations of fakes or scams from informed fragrance buyers.
PriceRunner: UK retail price for Mugler Alien 90ml
Establishes benchmark UK retail/discounter pricing.