Investigation Report
Generated on Mar 5, 2026
mi and more (eBay Seller - Listing: Sony Bravia XR-65A95L QD-OLED 4K TV)
https://www.ebay.co.uk/itm/127701527795Why we think so?
This eBay listing offers a Sony Bravia XR-65A95L 4K QD-OLED TV from the seller "mi and more." The listing claims the item is "opened – never used," with free shipping, 30-day returns, and payment protection via major methods like PayPal and Klarna. The seller is based in Manchester and has a publicly visible store. However, their feedback score isn’t shown for this listing and seller metrics are largely missing. The product has sold over 15,700 units—a figure much higher than typical for a premium TV—raising concerns about review authenticity or potential recycled listing tactics. Background checks reveal a consistent pattern of fake reviews and concerns about counterfeit electronics across similar eBay sellers, especially those offering large quantities of high-demand branded goods at prices undercutting major retailers. For reference, the current price for this TV (£1,499 or ~$1,890) is below typical UK retailer prices (~£2,299 at Richer Sounds). While there’s not enough direct evidence to call the offer fraudulent, the combination of high sales volume, possible systemic review manipulation, and a low seller transparency score should prompt careful consideration. If you’re interested in this offer, dig into recent seller feedback (https://www.ebay.co.uk/fdbk/mweb_profile?fdbkType=FeedbackReceivedAsSeller&item_id=127701527795&username=miandmore), verify authenticity guarantees, and ensure you’re covered by eBay or payment protection against counterfeits or non-delivery.
Risk Insights
Unusually High Sales Volume 🟠
- Over 15,700 units sold of a premium TV—much higher than UK market norms.
- Suggests listing may be recycled or artificially inflated to boost credibility.
Limited Seller Transparency
- No aggregate feedback score displayed on this seller's public storefront.
- Lack of verifiable history reduces trust in long-term reliability.
Standard Buyer Protections
- Purchase is covered by eBay's usual 30-day returns and multiple secure payment methods.
- Not a guarantee against counterfeit or fulfillment issues, but does offer some basic recourse.
Category Scores
Red Flags & Warnings
- Unusual sales volume for this TV model and lack of detailed seller metrics.
- Broader evidence of fake reviews and counterfeiting in similar eBay electronics categories.
Detailed Checks & Insights
0-100 Scale
Seller identity and store transparency
Score: 60
Seller identity and store transparency
"Lack of seller feedback and low visible seller transparency make it difficult to judge the long-term legitimacy of this entity."
Reason: The seller's public store exists but provides almost no feedback data or detailed store history for scrutiny.
Seller reputation and review authenticity
Score: 40
Seller reputation and review authenticity
"Systemic issues with eBay review manipulation and counterfeit returns make purely seller-star metrics unreliable."
Reason: No clear feedback data and external sources flag fake review practices in similar listings and seller archetypes.
Product authenticity signals
Score: 55
Product authenticity signals
"Lack of in-depth product description and generic images further reduce confidence."
Reason: The price is much lower than reputable vendors for a 'new/opened' high-end TV, and volume sold is atypical—common warning signs of inauthentic or grey market goods.
Fulfillment and return protections
Score: 70
Fulfillment and return protections
"Consumers maintain the right to claim via PayPal or card schemes but should document the purchase outcome."
Reason: 30-day returns and reputable payment methods are positive, though standard for eBay.
Legal and business status
Score: 70
Legal and business status
"The operating jurisdiction (UK) suggests legal recourse is possible if items are not as described, but buyers will likely face inconvenience."
Reason: Listing complies with eBay basics and offers legal return rights.
Your Next Steps
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1
Carefully read recent detailed buyer feedback for 'mi and more' on the product and seller profile.
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2
Verify whether the listing is covered by eBay's Money Back Guarantee and check for any authenticity guarantee.
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3
Use secure payment methods (like PayPal or credit card) to ensure buyer protection.
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4
If you have doubts, consider buying from a retailer with direct Sony authorization or demonstrated history selling high-value electronics.
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5
Check the photos and product description for originality—be wary of generic or stock images with little context.
Key Evidence & Citations
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Fake Reviews and Counterfeits on eBay Sellers
⤷ Community forums and third-party research highlight systemic feedback manipulation and counterfeit risks, especially for electronics from high-volume sellers.
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UK Price Comparison: Sony Bravia XR-65A95L
⤷ Major UK dealers list this model significantly higher than the eBay listing, suggesting the offer is either an unusually good deal or has hidden risks.
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eBay Listing: mi and more store
⤷ Seller profile provides minimal detail on feedback or inventory history.
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