Investigation Report
Generated on Feb 2, 2026
20in Heavy Italian Arezzo Chain 18ct Solid Gold by bdar5402-ktljgiavx (eBay Listing Review)
https://www.ebay.co.uk/itm/116950605736Why we think so?
This eBay listing offers a pre-owned '20in Heavy Italian Arezzo Chain 18ct Solid Gold' from seller bdar5402-ktljgiavx, based in Belfast, UK. The chain claims to be 18ct solid gold, made in Italy, and comes with free authentication, but is priced at only £6.09—much lower than true market value for comparable gold chains, which are usually hundreds or thousands of pounds. The listing reports 252 sold with 26 watchers and a total seller feedback score of 100, but seller feedback links, reviews, and history are nearly empty. There are no confirmed scam reports about this seller, but the combination of an unrealistically low price, total lack of seller history, and the unusual return/no-return policy raise major concerns about legitimacy. Buyers should be extremely cautious. If an offer seems much too good to be true, especially for precious metals, it often is. Double-check for hallmarks, seller reputation, and secure payment methods before proceeding with any gold jewelry purchase. 🛡️
Risk Insights
Unrealistically Low Price for Solid Gold
- £6.09 for 18ct solid gold necklace is far below market
- Similar pieces cost hundreds or thousands of pounds
- Extreme price mismatch almost always signals scam
No Seller Track Record or External Reputation
- Seller feedback and transaction history are empty or unverifiable
- 252 sales claimed, but no evidence of genuine buyer feedback
No Returns Accepted Reduces Buyer Protection
- Legitimate gold sellers typically allow returns
- No recourse for buyers if item is counterfeit or missing
Category Scores
Red Flags & Warnings
- Price of £6.09 for an alleged solid gold necklace is not credible.
- No genuine seller history, reviews, or profile details for bdar5402-ktljgiavx.
- No returns accepted, which is unusual for higher-value jewelry and reduces buyer protection.
Detailed Checks & Insights
0-100 Scale
Price plausibility versus market
Score: 50
Price plausibility versus market
"Such a low price for solid gold is a near-certain indicator of misrepresentation or fraud."
Reason: The chain is listed at £6.09, while similar solid gold chains retail for hundreds or thousands of pounds.
Seller reputation and traceable history
Score: 10
Seller reputation and traceable history
"Trustworthy sellers for high-value items always have at least some verifiable positive history and transaction data."
Reason: Seller has effectively no public feedback, no store history, and no external references, which is inconsistent with 252 sales.
External validation or public complaint history
Score: 15
External validation or public complaint history
"Legitimate sellers typically accumulate some social or forum presence, especially if selling hundreds of items."
Reason: No external evidence directly implicating the seller in scams or counterfeits, but total absence of mention raises suspicion in context.
Fulfillment & buyer protection (returns, shipping)
Score: 25
Fulfillment & buyer protection (returns, shipping)
"Most valuable jewelry listings on eBay support returns or robust guarantees."
Reason: The listing states no returns are accepted and offers no robust buyer protection. This limits recourse if the chain is fake or not delivered.
Content & listing consistency (product details, images, and description)
Score: 25
Content & listing consistency (product details, images, and description)
"Serious jewelry listings provide close-up images of hallmarks, detailed specs, and background."
Reason: Images appear generic and there is virtually no detailed description or information about provenance, which is unusual for gold items.
Legal or commercial integrity
Score: 10
Legal or commercial integrity
"Unrealistic pricing and insufficient information raise strong legal/compliance concerns."
Reason: Listing likely breaches eBay's own rules on authenticity and may violate gold hallmarking regulations.
Your Next Steps
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1
Do not proceed with payment or personal information before verifying the seller's full feedback and independent reputation.
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2
If you already purchased, immediately contact eBay and your payment provider for protection or to open a dispute.
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3
Report this listing to eBay as suspicious via the 'Report item' feature, citing the below-cost pricing and lack of seller details.
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4
If you want a gold chain, buy only from sellers with a long, well-reviewed history and realistic pricing. Always confirm hallmark authenticity before finalizing payment.
Key Evidence & Citations
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eBay Listing: 20in Heavy Italian Arezzo Chain 18ct Solid Gold - bdar5402-ktljgiavx
⤷ Listing details, price, sold amount, seller info, and feedback data all gathered from live eBay page.
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External Discussion: How to Spot Counterfeits on eBay and the Seller bdar5402-ktljgiavx
⤷ Though no specific mention of this seller, sources discuss common red flags for scams and how to identify counterfeit listings.
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