Zumiez.com (Domain) Investigation Report
Generated on Feb 8, 2026
Why we think so?
Zumiez.com is the website for Zumiez Inc., a specialty retailer focused on apparel, footwear, and gear for young men and women interested in skateboarding and snowboarding. The site handles about 3.7 million monthly visits, primarily from the US, and ranks #12,871 globally for traffic. Zumiez operates securely under a well-established domain first registered in 1996, with robust technical infrastructure including HTTPS and reputable payment processors like PayPal and Braintree. The company is publicly traded and has Trademark registrations for "Zumiez", confirming brand legitimacy. Multiple physical store locations with positive user reviews reinforce its presence as a mainstream retail brand. However, some customer reviews online mention issues with delivery delays, customer service responsiveness, and product quality when ordering online. Overall, Zumiez is a legitimate, established retailer but users should set expectations accordingly and consider in-store purchases to avoid potential online service pitfalls.
Risk Insights
Established Retail Brand
- Operating since 1996 with strong brand protection.
- Multiple active trademarks registered.
- Physical stores have good customer ratings.
Secure and High-Traffic Website
- Uses standard SSL protocols.
- Handles ~3.7 million monthly visits.
- Integrates reputable payment processors.
Mixed Online Customer Experience
- Several complaints on delayed shipping.
- Customer service responsiveness varies.
- Product quality issues reported by some users.
Category Scores
Red Flags & Warnings
- Some customers report poor online customer service and delayed shipping times, which could affect purchase satisfaction.
Detailed Checks & Insights
0-100 Scale
Domain Age and Registrar
Score: 95
Domain Age and Registrar
"Long domain age and trusted registrar reduce risk of fraud."
Reason: The domain zumiez.com is registered since 1996 with Network Solutions, a reputable registrar, supporting legitimacy.
Traffic and Popularity
Score: 90
Traffic and Popularity
"Traffic is consistent with a known retail brand."
Reason: High global and US traffic (~3.7 million visits monthly) shows strong user engagement and brand recognition.
SSL and Technical Security
Score: 90
SSL and Technical Security
"Proper security features in place to protect user data."
Reason: Active SSL certificate issued recently, with modern technology stack including secure payment gateways.
Trademark and Brand Protection
Score: 95
Trademark and Brand Protection
"Trademark registrations minimize impersonation risks."
Reason: Multiple live trademarks registered under Zumiez, confirming brand ownership.
Blacklist and Threat Intelligence
Score: 100
Blacklist and Threat Intelligence
"No detected risks from automated threat intelligence sources."
Reason: No listing on crypto scam or Google safe browsing blacklists.
User Reviews and Reputation
Score: 60
User Reviews and Reputation
"Reputation concerns mainly concern service quality, not fraud."
Reason: Mixed user reviews with issues on delivery times, customer service responsiveness, and product quality complaints online.
Physical Locations and Local Presence
Score: 90
Physical Locations and Local Presence
"Physical presence adds to trustworthiness."
Reason: Multiple physical store locations with good Google ratings support retailer legitimacy.
Your Next Steps
-
1
Use secure payment methods like PayPal for purchases.
-
2
Prefer in-store purchases or verified local stores for time-sensitive orders.
-
3
Monitor recent customer reviews to stay informed on service quality.
-
4
Report any suspicious activity to appropriate authorities.
Key Evidence & Citations
-
Zumiez.com domain and SSL info
⤷ Domain is registered since 1996 with valid SSL certificate and reputable registrar.
-
Zumiez.com website traffic data
⤷ Shows high monthly visits primarily from US and broad technology usage.
-
USPTO Trademark search for "Zumiez"
⤷ Confirms live trademarks registered and active for the Zumiez brand.
-
Zumiez customer reviews summary
⤷ Mixed online reviews highlight delivery and service issues but no fraud claims.
-
Google Maps store locations for Zumiez
⤷ Shows multiple physical store locations with average ratings over 4 stars.
📌 More checks:
🕵🏻 Keep vetting
Run another instant due diligence scan on any domain. Verify before you subscribe or shop!
Investigate chargeback-insulated merchants »Some merchants juggle offshore processors and straw companies to make chargebacks nearly impossible. ScamAI follows desc...
Confirm whether a crypto exchange front-end is legitimate »Fraud crews stitch together slick trading dashboards that never connect to real liquidity. ScamAI cross-references the U...
Community feedback
Not rated yet
0 reviews published
Leave a review
Reviews
No public reviews yet. Be the first to share your experience.
Get answers grounded in the sourced data. Citations like will link to the evidence locker.