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Domain Due Diligence

Report for Zulily.com

Report Date
November 17, 2025
Recommendation
Avoid
Overall Summary
Scam
  Why we think so? 

Zulily.com is an established e-commerce site specializing in discounted designer watches and various consumer goods. The website attracts over 1.5 million monthly visits, primarily from the United States, reflecting significant user engagement. It integrates trustable payment methods like PayPal and major credit cards, robust technical infrastructure via GoDaddy hosting and CloudFlare CDN, and employs standard security protocols such as HTTPS. The brand holds multiple active U.S. trademarks registered to Zulily, LLC and has legitimate contact channels and active social media presence. However, the company faced operational decline culminating in liquidation, with numerous users reporting unresolved refund issues, non-delivery of orders, poor customer service, and ongoing disputes. These complaints align with repeated claims of fraudulent behavior, including accusations of unfulfilled orders and inadequate refunds, leading to a significant loss of consumer trust. Concurrently, Zulily has been involved in substantial legal disputes, notably antitrust litigation against Amazon and class-action lawsuits from former employees. The current brand ownership is separated from legacy disputes following asset acquisition by Beyond, Inc. Overall, despite solid technical credentials, the site carries high distrust risk due to negative customer experiences and ongoing legal challenges.

Confidence Score
38%

Risk Insights

✅

Strong technical setup and payment methods

  • Uses secure HTTPS and CloudFlare CDN
  • Accepts PayPal, major credit cards, Apple Pay
  • Hosted on reputable GoDaddy servers
⚠️

High traffic but poor customer satisfaction

  • Over 1.5 million monthly visits
  • Many negative reviews citing scams and lost money
  • Frequent complaints about refunds and non-delivery
⚠️

Significant legal troubles

  • Antitrust lawsuit against Amazon ongoing
  • Class actions by ex-employees filed
  • Vendor disputes after liquidation

Contradictory Signals

The site is legitimate technically and legally registered but has poor operational practices affecting consumers and reputation.

Signal A: Robust technical infrastructure and valid trademarks

Signal B: High volume of consumer fraud complaints and business legal disputes

Category Scores

Red Flags & Warnings

  • Extensive and credible reports of lost money and unresolved refunds by consumers.
  • Frequent accusations of fraud, counterfeit products, and poor customer service from user reviews.
  • Multiple ongoing and recent legal disputes including antitrust and class-action lawsuits.
  • Company shutdown and liquidation with final sale policies harming consumers.

🔎 Detailed Checks & Analysis

Domain and Technical Infrastructure Check

Score: 80/100
Passed

"Technical setup looks professional and trustworthy, indicating a legitimate e-commerce platform."

Reason: The site uses reputable hosting, secure HTTPS, and known payment services including PayPal and major credit cards.

Traffic and User Engagement

Score: 75/100
Passed

"High traffic volume and engagement suggest a real operating platform, not a fraudulent or abandoned site."

Reason: Zulily receives over 1.5 million monthly visits with low bounce and good page views per user, mostly from the US, showing active user interest.

Consumer Reputation and Reviews

Score: 20/100
Failed

"Significant negative feedback reflects poorly on user trust and business ethics."

Reason: Numerous complaints report lost money due to non-delivery and refund refusals; users call the business a scam and cite counterfeit goods.

Legal and Business Validity

Score: 40/100
Failed

"Legal challenges during shutdown reduce confidence in business continuity and ethics."

Reason: Multiple legal disputes including antitrust and WARN Act class actions, as well as vendor lawsuits, indicate business instability and unresolved obligations.

Trademark and Brand Ownership

Score: 85/100
Passed

"Trademark records support authentic business registration and ownership."

Reason: Multiple live U.S. trademarks under Zulily, LLC and Inc. show valid and protected brand identity.

Blacklist and Safety Checks

Score: 100/100
Passed

"No technical malware or phishing flags detected for the domain."

Reason: No listings found on Google Safe Browsing or crypto scam blacklists, indicating no detected malicious activity.

Your Next Steps

  • 1

    Avoid making purchases on zulily.com until the brand resolves reported refund and order fulfillment issues.

  • 2

    If you have made purchases with unresolved issues, contact your payment provider or bank to dispute charges or request chargebacks.

  • 3

    Research alternative retailers with stronger customer service and refund policies.

  • 4

    Monitor news about Zulily for any updates on legal matters or restructuring announcements.

  • 5

    Report any fraudulent activity linked to zulily.com to consumer protection agencies.

Evidence & Citations

🕵🏻 Keep investigating

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