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Domain Due Diligence

Report for Zeel.com

Report Date
October 8, 2025
Recommendation
Caution
Overall Summary
Suspicious
  Why we think so? 

⚠️ Verdict: Suspicious — zeel.com is a long-running, legitimate in-home massage/wellness platform (domain registered Oct 23, 2003; ~108k monthly visits; AWS-hosted). Key trust signals are present: valid SSL (expires 2026-04-07), active app & social accounts, Stripe for payments, and no Google Safe Browsing hits. However, repeated customer-service and refund complaints (BBB profile with D- rating and multiple user complaints) plus past press about therapist-safety and responsiveness reduce confidence. Proceed with caution: verify bookings, use a payment method with dispute protection, and test with a small purchase first.

Confidence Score
75%

Risk Insights

🛡️

Long-running but mixed trust signals

  • Domain since 2003 and active traffic (~108K/month) show a real business.
  • WHOIS privacy and numerous refund complaints create friction for trust and escalation.
  • No malware/blacklist flags, but operational issues lower confidence.
⚠️

Operational risk: refunds & therapist safety

  • BBB D- rating and multiple user reports cite unresolved refunds and billing disputes.
  • Press coverage previously highlighted failures to protect therapists from harassment.
  • If you plan larger purchases, verify refund policy and keep transaction records.

Contradictory Signals

Infrastructure and distribution channels point to a legitimate company, but customer-service failures make the user experience risky; this reduces confidence in business reliability despite technical legitimacy.

Signal A: High technical maturity and traffic (AWS, Stripe, valid SSL, ~108K visits/month)

Signal B: Repeated user complaints and BBB D- rating about refunds and responsiveness

Category Scores

Red Flags & Warnings

  • BBB complaints and a D- rating citing unresolved refunds and alleged deceptive billing.
  • Press coverage (Business Insider) reporting past failures to protect therapists from harassment, indicating operational and safety shortcomings.
  • WHOIS shows registrant privacy (Perfect Privacy, LLC), which hides direct owner info and complicates escalation for unresolved disputes.
  • Google Places lists a physical location marked as permanently closed, which can confuse users verifying local presence.
  • User complaint summaries describe billing holds and difficulty getting refunds — these are financial pain points that feel like fraud to affected users.

🔎 Detailed Checks & Analysis

domain_age_and_whois

Score: 80/100
Passed

"Domain zeel.com was registered on 2003-10-23, which signals a long-lived service; however, registrant details are masked via Perfect Privacy, LLC which reduces direct owner transparency for escalations."

Reason: Established domain age with privacy-protected WHOIS

traffic_and_reach

Score: 75/100
Passed

"SimilarWeb and SimilarTech report roughly 108K monthly visits with ~89% of traffic from the United States and average pages per visit ~4.9 — consistent with an operational consumer service."

Reason: Consistent monthly traffic and US-dominant user base

technical_infrastructure

Score: 92/100
Passed

"Zeel uses AWS hosting, CloudFront CDN, Route 53 nameservers, valid Amazon-issued SSL, and Stripe for payments — all signs of a professionally managed platform."

Reason: Professional hosting, CDN, HTTPS and payment stack present

contact_and_support_info

Score: 78/100
Passed

"Site lists help@zeel.com, specialized addresses (va@zeel.com), phone 877-435-9335 and social accounts, which help with verification; still, many user complaints describe poor responsiveness to refund/charge disputes."

Reason: Multiple published contact channels but mixed support record

legal_and_reputation_checks

Score: 50/100
Failed

"While there is no government enforcement or large-scale fraud ruling, Business Insider and multiple BBB complaints report failures around therapist safety and refund handling, lowering the reputation score."

Reason: Press and complaint history indicate operational and reputational issues

blacklist_and_malware_checks

Score: 90/100
Passed

"Google Safe Browsing returned no risk detections and the crypto-scam sniffer reports no blacklist hits for zeel.com, reducing the chance the domain is used for widespread phishing/malware."

Reason: No matches on major blacklist services

Your Next Steps

  • 1

    Search the BBB profile and read recent complaints to see common failure modes (refunds, no-shows) before paying.

  • 2

    Confirm booking and cancellation/refund policy in writing, and use a credit card that supports chargebacks for initial purchases.

  • 3

    Test with a small transaction or single session before buying subscriptions or bundles.

  • 4

    Contact support via published channels (help@zeel.com, phone 877-435-9335) and keep written records of communications.

  • 5

    Check app-store reviews for recent trends (refunds, therapist no-shows) and watch for recurring patterns over the last 6–12 months.

Evidence & Citations

🕵🏻 Keep investigating

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