Domain Due Diligence
Report for Zeel.com
Why we think so?
⚠️ Verdict: Suspicious — zeel.com is a long-running, legitimate in-home massage/wellness platform (domain registered Oct 23, 2003; ~108k monthly visits; AWS-hosted). Key trust signals are present: valid SSL (expires 2026-04-07), active app & social accounts, Stripe for payments, and no Google Safe Browsing hits. However, repeated customer-service and refund complaints (BBB profile with D- rating and multiple user complaints) plus past press about therapist-safety and responsiveness reduce confidence. Proceed with caution: verify bookings, use a payment method with dispute protection, and test with a small purchase first.
Risk Insights
Long-running but mixed trust signals
- Domain since 2003 and active traffic (~108K/month) show a real business.
- WHOIS privacy and numerous refund complaints create friction for trust and escalation.
- No malware/blacklist flags, but operational issues lower confidence.
Operational risk: refunds & therapist safety
- BBB D- rating and multiple user reports cite unresolved refunds and billing disputes.
- Press coverage previously highlighted failures to protect therapists from harassment.
- If you plan larger purchases, verify refund policy and keep transaction records.
Contradictory Signals
Infrastructure and distribution channels point to a legitimate company, but customer-service failures make the user experience risky; this reduces confidence in business reliability despite technical legitimacy.
Signal A: High technical maturity and traffic (AWS, Stripe, valid SSL, ~108K visits/month)
Signal B: Repeated user complaints and BBB D- rating about refunds and responsiveness
Category Scores
Red Flags & Warnings
- BBB complaints and a D- rating citing unresolved refunds and alleged deceptive billing.
- Press coverage (Business Insider) reporting past failures to protect therapists from harassment, indicating operational and safety shortcomings.
- WHOIS shows registrant privacy (Perfect Privacy, LLC), which hides direct owner info and complicates escalation for unresolved disputes.
- Google Places lists a physical location marked as permanently closed, which can confuse users verifying local presence.
- User complaint summaries describe billing holds and difficulty getting refunds — these are financial pain points that feel like fraud to affected users.
🔎 Detailed Checks & Analysis
domain_age_and_whois
Score: 80/100
domain_age_and_whois
"Domain zeel.com was registered on 2003-10-23, which signals a long-lived service; however, registrant details are masked via Perfect Privacy, LLC which reduces direct owner transparency for escalations."
Reason: Established domain age with privacy-protected WHOIS
traffic_and_reach
Score: 75/100
traffic_and_reach
"SimilarWeb and SimilarTech report roughly 108K monthly visits with ~89% of traffic from the United States and average pages per visit ~4.9 — consistent with an operational consumer service."
Reason: Consistent monthly traffic and US-dominant user base
technical_infrastructure
Score: 92/100
technical_infrastructure
"Zeel uses AWS hosting, CloudFront CDN, Route 53 nameservers, valid Amazon-issued SSL, and Stripe for payments — all signs of a professionally managed platform."
Reason: Professional hosting, CDN, HTTPS and payment stack present
contact_and_support_info
Score: 78/100
contact_and_support_info
"Site lists help@zeel.com, specialized addresses (va@zeel.com), phone 877-435-9335 and social accounts, which help with verification; still, many user complaints describe poor responsiveness to refund/charge disputes."
Reason: Multiple published contact channels but mixed support record
legal_and_reputation_checks
Score: 50/100
legal_and_reputation_checks
"While there is no government enforcement or large-scale fraud ruling, Business Insider and multiple BBB complaints report failures around therapist safety and refund handling, lowering the reputation score."
Reason: Press and complaint history indicate operational and reputational issues
blacklist_and_malware_checks
Score: 90/100
blacklist_and_malware_checks
"Google Safe Browsing returned no risk detections and the crypto-scam sniffer reports no blacklist hits for zeel.com, reducing the chance the domain is used for widespread phishing/malware."
Reason: No matches on major blacklist services
Your Next Steps
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1
Search the BBB profile and read recent complaints to see common failure modes (refunds, no-shows) before paying.
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2
Confirm booking and cancellation/refund policy in writing, and use a credit card that supports chargebacks for initial purchases.
-
3
Test with a small transaction or single session before buying subscriptions or bundles.
-
4
Contact support via published channels (help@zeel.com, phone 877-435-9335) and keep written records of communications.
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5
Check app-store reviews for recent trends (refunds, therapist no-shows) and watch for recurring patterns over the last 6–12 months.
Evidence & Citations
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SimilarTech site summary for zeel.com (tech stack, hosting, monthly visits)
Shows AWS hosting, Stripe, WordPress, CloudFront and reports ~108K monthly visits and US as leading country.
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SimilarWeb analytics snapshot for zeel.com (traffic, engagement)
Estimated visits ~108K; bounce ~37%; top country US; monthly trend data through 2025-09-01.
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WHOIS / DNS / SSL record for zeel.com
Domain registered 2003-10-23; registrar Network Solutions; registrant via Perfect Privacy; valid SSL issued by Amazon RSA (valid until 2026-04-07).
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On-site contact details scraped from zeel.com
Public support addresses include help@zeel.com, va@zeel.com, memberservices@zeel.com and phone 877-435-9335.
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Public reporting and complaint summaries (news & user reports)
Summarizes BBB complaints, Business Insider coverage about therapist safety, and user reports of refund/billing problems.
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