Yoox.com (Domain) Investigation Report
Generated on Feb 12, 2026
Why we think so?
Yoox.com is an established online fashion retailer based in Italy, offering a wide selection of designer products with secure payment and fast delivery. It receives about 9.3 million monthly visits, mainly from Italy and the US, ranking #4,054 globally. The site uses well-known technologies like Adobe Analytics, Akamai CDN, and multiple payment providers including Visa and PayPal. Yoox is registered since 1999 under a reputable registrar, and holds several live trademarks registered in the US. Recent news show company restructuring and sustainability initiatives. However, customer reviews indicate frequent complaints about returns handling, refunds, and customer service responsiveness, leading to a mixed reputation.
Risk Insights
Established Brand with Strong Technical Setup
- Domain active since 1999 with reputable registrar
- Uses secure SSL and Akamai CDN
- High traffic with consistent user engagement
Customer Service Issues Lower Trust
- Frequent complaints about return and refund delays
- Negative reviews on support responsiveness
- Disputes remain unresolved in many cases
No Detected Scam or Blacklist Flags
- Not on phishing or cryptocurrency scam blacklists
- Google Safe Browsing reports no threats
- Technical infrastructure appears genuine
Category Scores
Red Flags & Warnings
- High volume of negative customer reviews citing refund and return issues, delayed or denied refunds, and poor customer support.
Detailed Checks & Insights
0-100 Scale
Domain age and registrar credibility
Score: 95
Domain age and registrar credibility
"The domain yoox.com was registered in 1999 and uses NOM-IQ Ltd dba Com Laude, a well-known registrar with active domain status and standard privacy controls."
Reason: Domain is established since 1999 with a known registrar and privacy protections consistent with legit registrants.
Site security and technical infrastructure
Score: 90
Site security and technical infrastructure
"SSL valid till 10/2026; multiple reputable technologies in use such as Adobe Analytics and Akamai, indicating professional operation."
Reason: Site uses valid SSL certificates issued by a trusted CA and has robust technical infrastructure including Akamai CDN and recognized analytics tools.
Traffic volume and sources quality
Score: 85
Traffic volume and sources quality
"Traffic data shows mostly direct and search visits primarily from Italy and US, supporting real user engagement."
Reason: High monthly visits (~9.3 million) from diverse sources with normal bounce rate and average visit time, consistent with popular retail site.
Customer feedback and reputation
Score: 40
Customer feedback and reputation
"Multiple independent review platforms (Sitejabber, BBB, Reviews.io) highlight recurring problems with returns and customer support."
Reason: Significant reports of poor customer service, refund issues, delayed or refused returns and complaints unresolved by the company.
Brand identity and trademark status
Score: 85
Brand identity and trademark status
"Trademarks registered over many years with ongoing status reflect serious brand protection effort."
Reason: Multiple active trademarks owned by Yoox Net-A-Porter Group S.p.A. in the US and internationally, confirming brand legitimacy.
Blacklist and scam detection checks
Score: 90
Blacklist and scam detection checks
"Clean status on multiple security and scam intelligence sources supports low technical risk."
Reason: No listings found in crypto scam or phishing blacklists, nor detected by Google Safe Browsing as risky.
Your Next Steps
-
1
Exercise caution when purchasing high-value items or when expecting refunds.
-
2
Verify order details carefully and keep proof of returns or complaints.
-
3
Contact Yoox customer care using official emails or phone numbers listed on the site for support.
-
4
Review recent customer feedback from multiple sources before large transactions.
-
5
Consider alternative retailers if critical service guarantees are required.
Key Evidence & Citations
-
Yoox.com reviews and complaints
⤷ Detailed customer complaint data showing refund and service issues.
-
WT: Trademark details for 'YOOX'
⤷ Multiple live trademarks registered by Yoox S.p.A.
-
Google Safe Browsing status for yoox.com
⤷ No phishing or malware threats detected for yoox.com.
-
News on Yoox corporate restructuring and policies
⤷ Recent news article on Yoox employee reductions and financial challenges.
📌 More checks:
🕵🏻 Keep vetting
Run another instant due diligence scan on any domain. Verify before you subscribe or shop!
Investigate chargeback-insulated merchants »Some merchants juggle offshore processors and straw companies to make chargebacks nearly impossible. ScamAI follows desc...
Confirm whether a crypto exchange front-end is legitimate »Fraud crews stitch together slick trading dashboards that never connect to real liquidity. ScamAI cross-references the U...
Community feedback
Not rated yet
0 reviews published
Leave a review
Reviews
No public reviews yet. Be the first to share your experience.
Get answers grounded in the sourced data. Citations like will link to the evidence locker.