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Domain Due Diligence

Report for Www.onbuy.com

Report Date
November 30, 2025
Recommendation
Proceed
Overall Summary
Safe
  Why we think so? 

OnBuy.com is a UK-based online marketplace that connects buyers with thousands of sellers offering millions of products. It sees about 5.5 million visits monthly, mostly from the UK, with a bounce rate around 53% and an average visit time of 2 minutes. The site uses well-known technologies like CloudFlare and Google Analytics, plus secure HTTPS connections. Trademark records show legitimate registration since 2013. Customer reviews on Trustpilot are mostly positive with an average rating above 4 out of 5, praising the shopping experience, delivery speed, and customer service, although some complaints about delivery delays and seller inconsistencies exist. No listings on crypto scam or Google Safe Browsing blacklists were found. Recent news highlights OnBuy's growth fueled by AI and international expansion plans. The site maintains active official social media profiles and accessible customer emails, supporting legitimacy.

Confidence Score Our overall confidence rating for this entity based on public signals, activity, and risk checks.
88%

Risk Insights

🛒

Strong UK Marketplace with High Traffic

  • Over 5 million monthly visitors, mostly from the UK
  • Ranks #11,584 globally in traffic
  • Competes in a crowded e-commerce sector
⭐

Positive User Feedback with Normal Marketplace Issues

  • 4.4 Trustpilot rating across 80,000+ reviews
  • High praise for delivery speed and customer service
  • Expect occasional delivery and seller variability

Contradictory Signals

Marketplace model causes variability across sellers; OnBuy itself shows no signs of scam operation.

Signal A: Mostly positive customer reviews

Signal B: Some reports of scam-related complaints and delivery issues

Category Scores

Red Flags & Warnings

  • Some user complaints highlight occasional delivery delays, inconsistent seller quality, and difficulties in refund processing.

🔎 Detailed Checks & Analysis

Domain and Traffic Analysis

Score: 90/100
Passed

"Approximately 5.5 million monthly visits primarily from the UK. Bounce rate and average visit duration are consistent with major e-commerce sites."

Reason: Traffic volume and global rank indicate a well-established website with genuine user activity.

Technical Infrastructure

Score: 90/100
Passed

"Utilizes CloudFlare CDN, Google Analytics, secure HTTPS, and reliable server setup confirming site security."

Reason: Use of trusted technologies and valid SSL certificate demonstrates sound technical health.

Ownership and Legal Validity

Score: 85/100
Passed

"Trademark 'ONBUY' registered since 2013, owned by legitimate UK-based companies with no record of fraud."

Reason: Trademark registrations and legal status support business authenticity.

Reputation and Reviews

Score: 80/100
Passed

"Users appreciate fast delivery and customer service; some complaints about delivery delays and seller inconsistency are typical for marketplaces."

Reason: Majority positive reviews with standard marketplace complaints.

Blacklist and Scam Reports

Score: 95/100
Passed

"Cleared by Google Safe Browsing and Crypto Scam Sniffer."

Reason: No blacklist or phishing warnings found on key safety scanning services.

Your Next Steps

  • 1

    If you decide to shop on OnBuy, ensure to review seller ratings before purchasing as experiences vary.

  • 2

    Use official customer support channels for assistance and verify order tracking information promptly.

  • 3

    Stay aware of delivery timelines and report any suspicious activity immediately.

  • 4

    Consider checking recent news and updates about the marketplace to track its ongoing reputational status.

Evidence & Citations

🕵🏻 Keep investigating

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