Www.bing.com (Domain) Investigation & Evidence Report
Generated on Jan 24, 2026
www.bing.com
http://www.bing.comWhy we think so?
www.bing.com is a highly trafficked search engine owned by Microsoft, ranking #10 globally with about 3.4 billion monthly visits, mainly from the United States. It uses well-known technologies and servers from Microsoft Azure and Akamai, along with various advertising platforms. The site supports secure HTTPS connections through Microsoft-issued certificates valid until April 2026. Multiple registered US trademarks exist for the BING name. However, Bing has been targeted by phishing scams and malvertising campaigns that exploit its search results and ads to mislead users. Despite these risks, no active phishing detections or blacklist flags currently mark the domain as unsafe. Users report mixed experiences with Bing, citing search inaccuracies and intrusive ads alongside praise for its AI features. While no recent lawsuits directly challenge the domain, there have been related legal disputes involving Bing’s AI use and advertising claims.
Risk Insights
High Popularity and Strong Infrastructure
- Ranks #10 globally with ~3.4 billion monthly visits
- Uses Microsoft Azure SSL valid until April 2026
- Employs Akamai CDN and reputable ad platforms
Known Abuse Through Phishing and Malvertising
- Scammers exploit Bing search results for phishing links
- Malicious ads redirect users to fake sites
- Microsoft’s response to abuse reports can be slow
User Complaints Impact Trust
- 2.1-star average user rating with issues about relevance
- Reports of forced AI chat and intrusive advertising
- Mixed reviews despite reliable search results
Category Scores
Red Flags & Warnings
- Listed by crypto scam sniffer as blacklisted, which suggests caution despite lack of malware detection.
- History of phishing and malvertising campaigns targeting Bing users via search returns and ads.
- Numerous user complaints about search inaccuracies, intrusive ads, and forced AI chat reduce overall trust.
Detailed Checks & Insights
0-100 Scale
Domain Popularity and Traffic
Score: 90
Domain Popularity and Traffic
"High traffic volume and top country share from the US support legitimacy and widespread usage."
Reason: Bing.com ranks #10 globally with ~3.4 billion monthly visits, confirming its status as a major search engine.
Technical Infrastructure and Security
Score: 85
Technical Infrastructure and Security
"Strong technical foundation with secure HTTPS and reputable service providers."
Reason: The domain uses Microsoft Azure certificates with valid SSL, Akamai CDN, and known advertising services.
Brand Authenticity and Trademark
Score: 80
Brand Authenticity and Trademark
"Trademark registrations confirm brand ownership and reduce impersonation risk."
Reason: Multiple active US trademarks exist for 'BING', assigned to established companies.
Safety and Blacklist Status
Score: 40
Safety and Blacklist Status
"Absence of Google Safe Browsing detections helps but ongoing abuse cases reduce safety score."
Reason: Reported blacklisting by crypto scam sniffers and documented phishing via Bing search results.
User Feedback and Reputation
Score: 45
User Feedback and Reputation
"Mixed reception diminishes reputation trust despite large user base and technical quality."
Reason: Negative user reviews frequently mention inaccurate results, ads, and intrusive AI features.
Legal and Regulatory History
Score: 70
Legal and Regulatory History
"No ongoing direct legal threats but some historical concerns noted."
Reason: No active lawsuits targeting the exact domain; past disputes related to Bing’s AI policies and Microsoft corporate matters.
Your Next Steps
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1
Avoid clicking suspicious ads or unfamiliar links in Bing’s search results without verifying their authenticity.
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2
Use additional security tools, like safe browsing extensions, to filter malicious sites when using Bing.
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3
Report phishing or malicious content found via Bing's built-in reporting tools to help improve safety.
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4
Consider user complaints and privacy implications before relying solely on Bing for sensitive searches.
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5
Monitor for official updates on ongoing legal disputes related to Bing’s AI features or advertising.
Key Evidence & Citations
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SimilarTech technology and traffic profile for www.bing.com
⤷ Technical and traffic data indicate a major legitimate site with strong infrastructure.
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Google Safe Browsing report for www.bing.com
⤷ No current unsafe listings on Google's malware and phishing blacklist.
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Cryptocurrency scam blacklist data
⤷ Domain appears on a scam-related blacklist despite no current phishing detection.
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User reviews and reputation analysis for Bing Search Engine
⤷ User feedback highlights frequent complaints about search quality, ads, and customer service.
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Trademark database search results for BING
⤷ Several active trademarks registered for "BING" owned by legitimate entities.
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