Domain Due Diligence
Report for Woolworths.com.au
Why we think so?
Woolworths.com.au is a major Australian grocery retailer's official website, attracting about 21 million visits monthly, mostly from Australia. It uses well-known technologies and security certificates, and shows strong presence on social media and trusted platforms. No reports indicate that the official site is fraudulent or directly linked to user financial losses, though scams impersonating Woolworths exist. Legal issues mainly concern pricing and employment disputes but do not impact website legitimacy.
Risk Insights
Strong Australian Traffic
- Over 21 million visits monthly
- Majority from Australia (86.8%)
- Top grocery site locally
Trusted Technology Stack
- Uses Akamai CDN and Adobe Analytics
- Valid DigiCert TLS SSL certificate
- Professional DNS and MX setup
Brand Protection Advice
- Scams impersonate Woolworths brand
- Official warnings advise caution
- Use only official URLs and contacts
Contradictory Signals
While the official site is safe, consumers should beware of lookalike scams targeting the Woolworths brand.
Signal A: Official domain shows high trust metrics and secure technical setup
Signal B: There are external scam reports using similar brand names
Category Scores
Red Flags & Warnings
- Scams impersonating Woolworths exist, using fake surveys and phishing emails with similar domain names.
- Legal disputes related to pricing and employee payments may affect consumer trust but do not indicate website fraud.
🔎 Detailed Checks & Analysis
Traffic Volume and Quality
Score: 90/100
Traffic Volume and Quality
"High traffic rank (#1,544 globally) supports domain trust."
Reason: The site receives 21.2 million visits monthly, mostly from Australia, showing strong genuine interest and use.
Website Technology and Security
Score: 85/100
Website Technology and Security
"Strong technical setup reduces risk of fraud or compromise."
Reason: The domain uses professional-grade CDN, analytics, and security tech; SSL certificate is valid and current.
Domain Registration and DNS Records
Score: 90/100
Domain Registration and DNS Records
"No red flags in domain ownership or registration status."
Reason: Registered with a reputable Australian registrar; DNS servers and MX records professionally maintained.
Brand Reputation and Scam Reports
Score: 80/100
Brand Reputation and Scam Reports
"Woolworths transparently advises consumers about scams pretending to be them."
Reason: No credible complaints or reviews call the official domain fraudulent; scam reports pertain to impersonators.
Contact Information Verification
Score: 90/100
Contact Information Verification
"Presence of accessible contact methods suggests legitimacy."
Reason: Official emails and multiple verified phone numbers linked to Woolworths found, with active social channels.
Legal Disputes and Consumer Complaints
Score: 70/100
Legal Disputes and Consumer Complaints
"Legal scrutiny does not imply fraudulent activity on the domain itself."
Reason: Ongoing legal cases relate to pricing and employment issues but do not question website authenticity.
Your Next Steps
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1
Verify URLs closely to avoid lookalike scam sites pretending to be Woolworths.
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2
Report any suspicious emails or offers claiming to be from Woolworths to their official hoax@woolworths.com.au address.
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3
Check for website SSL certificates and legitimate contact info before providing personal or payment information.
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4
Stay updated on scam alerts published by Woolworths and Australian consumer protection agencies.
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5
Be aware of ongoing class actions related to Woolworths’ pricing practices and employee matters; these do not affect site legitimacy.
Evidence & Citations
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Woolworths - SimilarTech Website Profile and Technology Stack
Provides traffic, technology, and category data confirming website scale and legitimacy.
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WHOIS and DNS Analysis of woolworths.com.au
Shows trustworthy registrar and valid SSL certification.
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Woolworths Scam Alerts and Consumer Advice
Details official warnings about external scams impersonating Woolworths.
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Contact Information for Woolworths Official Domain
Lists verified emails and phone contacts connected to Woolworths.
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