Domain Due Diligence
Report for Wayfair.com
Why we think so?
Wayfair.com is a well-established and heavily trafficked e-commerce marketplace specializing in home goods. It ranks roughly #400 globally with about 76 million monthly visits, mainly from the US. The site uses multiple verified payment processors and security technologies, indicating a secure setup. While Wayfair has faced various legal and customer service disputes over pricing, accessibility, and labor issues, there are no credible reports of systemic fraud on its genuine platform. Fraudulent actors impersonate Wayfair through scam websites to trick users, but these scams are distinct from the legitimate site. Verified contact details and active social profiles further support its authenticity.
Risk Insights
Strong Domain and Security Setup
- Domain established since 2004 with MarkMonitor registrar
- Valid and up-to-date SSL certificates
- Multiple TXT records for verification and spam protection
High Traffic and Popularity
- Approximately 76M monthly visitors
- Global Alexa rank near #400
- Main traffic source: Direct and Search, primarily US-based users
Known Legal & Customer Issues
- Class action lawsuits over pricing and employee wages
- Accessibility lawsuits under ADA
- Numerous customer complaints, mostly over service and product quality
Contradictory Signals
Although legally challenged and criticized for customer issues, the site itself remains secure and widely trusted as a platform.
Signal A: High site trust and strong technical security
Signal B: Legal disputes and customer complaints regarding pricing and service
Category Scores
Red Flags & Warnings
- Wayfair has multiple legal disputes and customer complaints primarily over pricing practices, employment, and ADA compliance.
🔎 Detailed Checks & Analysis
Domain Identity and Registration
Score: 90/100
Domain Identity and Registration
"Registered since 2004 with MarkMonitor, a trusted registrar for large brands."
Reason: Domain is established and well-registered with reputable registrar.
Website Traffic and Popularity
Score: 90/100
Website Traffic and Popularity
"About 76 million monthly visits, mainly from US users."
Reason: High global ranking and monthly visits demonstrate website popularity and trust.
Technology and Security Measures
Score: 90/100
Technology and Security Measures
"Includes Stripe, Klarna, Cloudflare CDN, and SSL certificates valid and current."
Reason: Use of modern encryption, multiple payment verification systems, and security tools.
Presence on Scam/Blacklist Databases
Score: 100/100
Presence on Scam/Blacklist Databases
"Google Safe Browsing and Crypto Scam Sniffer show no risks."
Reason: No blacklisting or phishing alerts found for the genuine site.
Contact Information Authenticity
Score: 85/100
Contact Information Authenticity
"Includes investor relations and compliance contacts, supporting authenticity."
Reason: Multiple official contact emails and active verified social media accounts exist.
Legal and Customer Dispute History
Score: 65/100
Legal and Customer Dispute History
"No fraud allegations but ongoing disputes affect trust score slightly."
Reason: Several lawsuits and many customer complaints mainly about pricing, labor, and accessibility.
Your Next Steps
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1
Always verify you are on the official wayfair.com domain before purchasing.
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2
Be cautious of third-party sites selling Wayfair products with unusually steep discounts, as many are impersonator scams.
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3
Use secure payment methods and avoid wiring money directly.
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4
Report suspicious Wayfair impersonator websites to authorities or consumer protection groups.
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5
Review customer feedback on verified platforms to confirm satisfaction and avoid unofficial sellers.
Evidence & Citations
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Wayfair.com domain and SSL details from whois_dns_ssl_v1
Domain registered since 2004, uses valid SSL certificates and reputable registrar MarkMonitor.
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Wayfair.com traffic and technology profile
High global traffic rank (~#400), trusted e-commerce technologies and payment processors.
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Scam and fraud reports related to Wayfair impostor sites
No fraudulent activity substantiated on genuine Wayfair.com; only impostor scam sites pose risk.
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Verified Wayfair contact and social media details
Official email addresses and social media links provided for customer service and compliance.
🕵🏻 Keep investigating
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