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Domain Due Diligence

Report for Ulta.com

Report Date
November 12, 2025
Recommendation
Caution
Overall Summary
Suspicious
  Why we think so? 

Ulta.com is a major U.S.-based beauty and cosmetics retailer with strong traffic (~40.7 million monthly visits) mostly from the United States. It uses reputable technology providers for payment and security, operates through established domain infrastructure registered since 1998, and shows no signs of being on cybersecurity or scam blacklists. However, multiple verified consumer complaints report issues with refunds, account security, billing errors, and slow customer service responses. Ulta has faced class action lawsuits alleging deceptive practices, such as reselling returned cosmetics and misleading "clean beauty" claims, as well as employment-related disputes. Overall, while the domain is authentic and widely recognized, customers should remain cautious and vigilant about potential service and billing problems.

Confidence Score
73%

Risk Insights

🛡️

Strong Technical Foundation

  • Established domain since 1998
  • Valid SSL certificate issued by GeoTrust
  • Hosted on reputable infrastructure
⚠️

Customer Service Concerns

  • Multiple customer complaints of unresolved refunds
  • Account hacking and billing errors reported
  • Moderate reputation risk from legal disputes

Contradictory Signals

Business is authentic but faces customer service and legal challenges that impact trust.

Signal A: Established, popular domain with high legitimate traffic

Signal B: Significant customer complaints and multiple class action lawsuits

Category Scores

Red Flags & Warnings

  • Multiple verified customer complaints of fraudulent charges, failed refunds, and account access issues.
  • Ongoing class action lawsuits regarding repackaged cosmetics and misleading marketing claims.

🔎 Detailed Checks & Analysis

Domain and Technical Validation

Score: 90/100
Passed

"Strong technical presence and secure infrastructure indicate authenticity."

Reason: Domain is well-established since 1998, registered with a reputable registrar, and SSL certificate is valid and current.

Traffic and User Engagement

Score: 85/100
Passed

"Metrics support genuine usage typical of a major retailer."

Reason: Ulta.com receives over 40 million monthly visits primarily from the US, with high page views and time spent.

Reputation and User Feedback

Score: 50/100
Failed

"Negative reviews and BBB complaints highlight customer service and business practice challenges."

Reason: Numerous consumer complaints document unresolved billing issues, account problems, and refund failures.

Legal and Compliance Checks

Score: 45/100
Failed

"Legal scrutiny and disputes lower perception of full compliance."

Reason: Ongoing class action lawsuits and settlements reveal concerns regarding product practices and employment law compliance.

Blacklist and Scam Listings

Score: 95/100
Passed

"No evidence of phishing or malware hosting."

Reason: No listings found on major scam blacklists or Google Safe Browsing warnings.

Contact Information and Social Media Presence

Score: 85/100
Passed

"Consistent contact details reinforce legitimacy."

Reason: Official emails, phone numbers, and social media accounts match the Ulta Beauty brand.

Your Next Steps

  • 1

    Verify online transactions and account activity carefully when using ulta.com.

  • 2

    Contact Ulta customer service directly if you encounter refund or billing issues.

  • 3

    Be cautious of lookalike or fake websites impersonating Ulta Beauty.

  • 4

    Check for official updates or responses regarding legal disputes before placing large orders.

  • 5

    Report suspicious activity or unresolved billing problems to consumer protection agencies.

Evidence & Citations

🕵🏻 Keep investigating

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