Suruma.in (Domain) Investigation Report
Generated on Apr 28, 2026
Why we think so?
suruma.in operates as a Kerala-based online boutique specializing in women's clothing, including sarees, lahengas, kurtis, and salwar suits. It attracts approximately 14,000 monthly visits, primarily from users in India and a smaller share from the UAE. The site utilizes standard web technologies like Apache, PHP, and CloudFlare for delivery and security. Contact information, including emails and phone numbers, is openly provided on the site, alongside active social media profiles on Facebook and Instagram. Physical boutique locations tied to the brand show positive user ratings averaging around 4 out of 5 stars on Google. No evidence of scam or phishing activity is found in major blacklists, and the SSL certificate is current and valid. Trademark records for "Suruma" indicate a dead status for a U.S. registration unrelated to this business. Online reviews from platforms like Justdial suggest generally positive customer satisfaction without reported major complaints. Overall, the site appears legitimate and focused on fashion retail in Kerala with no significant risk signals detected.
Risk Insights
Trusted Security Setup 🛡️
- Valid SSL certificate issued in April 2026.
- No blacklist or phishing alerts detected.
- Uses CloudFlare for enhanced security.
Consistent Customer Presence
- 14K monthly visits mostly from India.
- Positive local business reviews with 4+ star ratings.
- Contact details widely available and consistent.
Trademark Status Caution
- U.S. trademark 'Suruma' status is dead.
- No active trademark protection outside India.
- Potential brand impersonation risk overseas.
Category Scores
Red Flags & Warnings
- Trademark related to 'Suruma' is dead and may signify no active trademark protection in the U.S.
Detailed Checks & Insights
0-100 Scale
Technical and Infrastructure Check
Score: 80
Technical and Infrastructure Check
"Standard web technologies and a valid SSL certificate indicate a secure and professionally managed website."
Reason: The domain operates on recognized and secure web technologies (Apache, PHP) with CloudFlare CDN, properly configured SSL and DNS records.
Traffic and User Engagement Check
Score: 78
Traffic and User Engagement Check
"The traffic metrics reflect organic and direct visits consistent with an operational retail site."
Reason: Monthly traffic at about 14,000 visits mainly from India with reasonable bounce rate and session duration indicates genuine user interest.
Contact and Identity Check
Score: 72
Contact and Identity Check
"Multiple cross-verified contacts and social media presence support legitimacy of the business."
Reason: Publicly listed emails and phone numbers align with physical stores and social media profiles.
Reputation and Reviews Check
Score: 70
Reputation and Reviews Check
"Positive customer ratings from local Google business profiles are a good reputational indicator."
Reason: Physical locations with positive Google reviews and no significant negative online feedback were found.
Legal and Brand Protection Check
Score: 35
Legal and Brand Protection Check
"No active trademark protection may increase risk for brand impersonation or confusion overseas."
Reason: Trademark record is dead for 'Suruma' in the U.S., showing no current active trademark protection in that jurisdiction.
Security and Blacklist Check
Score: 90
Security and Blacklist Check
"Security signals confirm the domain is not flagged for phishing or malware."
Reason: No scam listings on major databases, validated SSL certificate, and clearance from Google Safe Browsing confirm low technical risk.
Your Next Steps
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1
Verify contact information by attempting direct communication for customer support queries.
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2
Check additional consumer review platforms like Trustpilot or Google Reviews for more feedback.
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3
Confirm product quality and delivery times with a small purchase if considering buying from this site.
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4
Stay alert to any sudden changes in site behavior, such as pop-ups or unexpected redirects, which could signal new risk.
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5
Use standard online safety practices when shopping, including secure payments and monitoring for phishing attempts.
Key Evidence & Citations
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Suruma.in traffic and technology profile from SimilarTech
⤷ Detailed website tech stack and traffic estimates showing site legitimacy.
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Suruma.in monthly visits and traffic sources from SimilarWeb
⤷ Traffic data confirming visitor geography and engagement metrics.
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Suruma.in contact information and social media links extracted from site
⤷ Multiple contact emails and phone numbers consistent across site pages and social media.
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Google Places listing and reviews for Suruma physical boutiques
⤷ Positive customer ratings support physical brand presence and customer satisfaction.
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Suruma trademark record from USPTO
⤷ Trademark search indicates dead U.S. application unrelated to this business.
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No scam or phishing detection from Crypto Scam Sniffer and Google Safe Browsing
⤷ No security warnings or blacklist detections for suruma.in.
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Review and complaint search results for suruma.in
⤷ User reviews indicate generally positive feedback without scam or dispute reports.
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