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Domain Due Diligence

Report for Supernanny.co.uk

Report Date
October 6, 2025
Recommendation
Proceed
Overall Summary
Safe
  Why we think so? 

Quick scan summary: supernanny.co.uk appears to be a legitimate, long-lived site tied to the public "Supernanny" brand and Jo Frost. Key positive signals: domain registered many years ago, active social profiles (Facebook, Instagram, Twitter), valid HTTPS certificate, configured SPF/MX for Outlook protection, and no matches on Google Safe Browsing or crypto scam blacklists. Traffic is modest (~17.7K monthly) and the site ranks low globally, and WHOIS does not publish a registrant contact — these are minor caution points but not strong scam signals. Verdict: ✅ Safe / Trusted.

Confidence Score
70%

Risk Insights

📰

Brand presence and media coverage

  • Multiple mainstream news articles reference Jo Frost and the Supernanny brand.
  • Branded search traffic is the site’s primary source of visits.
  • Media presence supports legitimacy but does not replace direct business verification.
🛡️

Technical posture

  • Valid TLS and email protections (SPF/MX) reduce basic impersonation risk.
  • Hosting and ad stacks are typical for content sites.
  • Missing public WHOIS registrant information lowers transparency.

Contradictory Signals

The brand shows public visibility via news and social media, but the site has a small direct audience and limited published ownership details.

Signal A: Active social profiles and media mentions

Signal B: Low global traffic rank and no public WHOIS registrant

Category Scores

Red Flags & Warnings

  • WHOIS registrant field is empty / not published, reducing transparency about ownership.
  • Global traffic rank is low (~#1.5M), meaning limited audience and fewer independent reviews available.
  • No direct contact emails were scraped by the contact tool (social profiles present but no public site email found).

🔎 Detailed Checks & Analysis

Domain age & registrar

Score: 85/100
Passed

"WHOIS creation timestamp indicates a multi-year registration; registrar is GoDaddy.com, LLC., suggesting this is not a freshly created domain used for immediate fraud."

Reason: Domain is long-registered with GoDaddy, which supports continuity and brand persistence.

SSL / TLS validity

Score: 80/100
Passed

"Certificate issuer listed and validity window is current; no expired or self-signed certificate was reported in the scan."

Reason: TLS certificate is present and valid for the domain.

WHOIS transparency

Score: 60/100
Failed

"Registrant field is null in the WHOIS output; this may be privacy-protected or simply omitted but it limits direct verification of ownership."

Reason: WHOIS registrant contact is not published, reducing transparency about ownership.

Traffic & engagement

Score: 70/100
Passed

"SimilarWeb reports ~17.6K monthly visits and steady monthly estimates; top keywords are brand-related, which is typical for an official site."

Reason: Site shows modest but consistent traffic and branded search volume.

Site technologies & hosting

Score: 70/100
Passed

"The site runs on common server and JS frameworks and serves ads via standard providers; this is typical for content sites rather than short-lived scam landing pages."

Reason: Uses mainstream hosting and common ad/analytics stacks (GoDaddy, IIS, Google Tag Manager, ad networks).

Contact info & social presence

Score: 75/100
Passed

"Facebook, Instagram and Twitter links were found; however the scraper did not extract a site email or phone number, so verify contact channels before sharing sensitive info."

Reason: Official social profiles are linked, but no site email was scraped.

Blacklist & phishing checks

Score: 90/100
Passed

"Scans returned no matched threats; absence from blacklists reduces immediate risk of known phishing or malware distribution."

Reason: No matches on Google Safe Browsing and not listed by crypto scam scanner.

Trademark / brand impersonation

Score: 65/100
Passed

"No direct USPTO records were found for the query used; this doesn't guarantee global trademark clearance but shows no immediate USPTO conflict."

Reason: USPTO search for the query returned no conflicting trademarks for this exact domain string.

Your Next Steps

  • 1

    If you plan to transact or pay, confirm contact details on the site (official contact or business address) before sending money.

  • 2

    Check the site’s Help / Terms pages for business contact and competition rules; keep screenshots of offers or communications.

  • 3

    Verify any unsolicited emails claiming to be from the site against the domain's SPF/MX and check email headers for spoofing.

  • 4

    If you need stronger assurance, look up the company registration (UK Companies House) or ask the site for a verifiable business address.

  • 5

    Report suspicious messages or lost-money incidents to your payment provider and to a consumer protection agency.

Evidence & Citations

🕵🏻 Keep investigating

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