Domain Due Diligence
Report for Starbucks.com
Why we think so?
Starbucks.com is the official website of Starbucks Corporation, a global coffeehouse chain headquartered in Seattle, Washington. It ranks around #2,431 globally with about 20 million monthly visits, mostly from the US. The site boasts rich technical infrastructure and professional marketing technologies, ensuring a smooth online experience. Starbucks maintains live trademarks dating back to the 1980s and is free from blacklist or phishing flags. The brand is well established, and its site provides verified contact emails and phone numbers, plus numerous physical store listings with customer ratings, chiefly positive. While the website is legitimate and authentic, public reviews reveal notable customer complaints around service quality and policies. Additionally, Starbucks has faced legal challenges including labor and DEI lawsuits. Phishing scams impersonate Starbucks but do not originate from starbucks.com itself. Overall, starbucks.com is a highly credible site operated by a recognized company, but users should be mindful of ongoing issues and common scams exploiting the brand.
Risk Insights
Strong Technical Security
- Uses DigiCert SSL valid through mid-2026.
- Relies on major CDNs like Akamai & Cloudflare.
- No phishing or blacklist flags detected.
High Site Traffic and Reach
- 20 million monthly visits globally.
- Top 2,500 sites worldwide, heavy US user base.
- Multiple traffic sources: direct and search.
Consumer Complaints Present
- Negative reviews focus on service inconsistency.
- Complaints about pricing and store policies.
- Official channels exist for customer feedback.
Contradictory Signals
The site is authentic, but customer experience issues and lawsuits reflect business challenges, not fraud.
Signal A: Legitimate corporate site with valid trademarks and security
Signal B: Frequent user complaints and ongoing legal disputes
Category Scores
Red Flags & Warnings
- Many negative customer reviews and complaints exist about service quality, pricing, and store policies.
- Starbucks faces active lawsuits related to labor practices, diversity policies, and wage disputes.
🔎 Detailed Checks & Analysis
Domain legitimacy and traffic analysis
Score: 95/100
Domain legitimacy and traffic analysis
"Monthly visits around 20 million, global rank ~2,431, with robust traffic sources primarily direct and search."
Reason: starbucks.com shows strong global and US website traffic, indicating a legitimate and active site.
Technical infrastructure and security
Score: 90/100
Technical infrastructure and security
"Use of Akamai CDN, Google Analytics, and other paid marketing technologies indicate a professional infrastructure."
Reason: The site uses reputable SSL issuer DigiCert with valid certificate and modern cryptography; relies on top-tier CDNs and analytics.
Business ownership and registration records
Score: 90/100
Business ownership and registration records
"The domain uses domain lock states and is registered via CSC Corporate Domains, Inc., a reputable registrar."
Reason: WHOIS records clearly show corporate ownership by Starbucks Corporation with domain registration since 1993.
Trademark protection
Score: 90/100
Trademark protection
"Trademarks cover coffee and related goods/services confirming official brand use."
Reason: Multiple live trademarks registered since the 1980s protect the Starbucks brand, confirming authenticity.
Blacklist and phishing analysis
Score: 95/100
Blacklist and phishing analysis
"Confirmed by Google Safe Browsing and crypto scam detectors."
Reason: No blacklists or phishing warnings found for starbucks.com; safer for user access.
Public reputation and user reviews
Score: 60/100
Public reputation and user reviews
"Reviews mainly on BBB and ConsumerAffairs show 1-star ratings frequently and issues with customer service."
Reason: Numerous negative reviews citing service, product, and policy complaints lower reputation.
Legal and regulatory compliance
Score: 75/100
Legal and regulatory compliance
"Lawsuits involve labor, DEI policies, and wage disputes reported in public records."
Reason: Starbucks faces several legal disputes, but these are typical for a large corporation and do not impact domain legitimacy.
Contact information and physical presence
Score: 90/100
Contact information and physical presence
"Contacts span press, investor relations, and privacy; store locations have strong user ratings on Google."
Reason: Official emails, phone numbers, and multiple physical store locations are verifiable and publicly available.
Your Next Steps
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1
Access starbucks.com directly rather than through suspicious links to avoid phishing hazards.
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2
Use official customer service channels for complaints or support to ensure secure communication.
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3
Be wary of unsolicited emails offering free Starbucks products or prizes; report phishing attempts immediately.
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4
Consider reading multiple customer reviews to get nuanced understanding of service experience variability.
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5
Stay informed about ongoing legal and reputation issues via trusted news to contextualize negative reports.
Evidence & Citations
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SimilarTech website analysis for starbucks.com
Detailed domain technology stack and traffic data.
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Starbucks Trademark Search Results - USPTO
Active live registrations verifying brand ownership.
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Starbucks Customer Reviews and Complaints - BBB and ConsumerAffairs
Summary of consumer complaints about service and product issues.
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Starbucks Phishing Campaign Warnings - InfoSecurity Magazine
Reports on scams impersonating Starbucks brand but not originating from starbucks.com.
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WHOIS, DNS, and SSL Certificate data for Starbucks.com
Domain registration and SSL validity details confirming site authenticity.
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