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Investigation & Evidence Report

Generated on Jan 15, 2026

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sportsdirect.com

http://sportsdirect.com
Geo: unknown
Website: Site icon
Category: Domain
Recommendation
Proceed
Overall Summary
Safe
  Why we think so? 

sportsdirect.com is a large lifestyle and fashion e-commerce site specializing in sporting goods and apparel, primarily serving the United Kingdom. It has high monthly traffic of around 20.8 million visits and a strong global rank (#1,953). The site uses reputable technologies like Akamai CDN and has multiple trusted payment options including Visa and PayPal. Whois data shows stable registration with no major red flags. USPTO trademark searches indicate several related trademarks, some active. Customer reviews reveal mixed feedback with common complaints about refunds and delivery. There are no indications of scam blacklisting or Google Safe Browsing risks.

Confidence Score Our overall confidence rating for this entity based on public signals, activity, and risk checks.
88%

Risk Insights

🛡️

High Site Popularity and Trustworthy Infrastructure 🛡️

  • Over 20 million visits monthly with strong UK user base
  • Uses major CDNs and a valid SSL certificate
  • Supports multiple secure payment methods
⚠️

Customer Service Complaints Present

  • Common issues with refunds and delivery delays
  • No evidence of fraudulent behavior
  • Helpful support resources and escalation paths exist

Category Scores

Red Flags & Warnings

  • Mixed customer reviews with frequent complaints about refunds and delivery problems.

Detailed Checks & Insights

0-100 Scale

Domain Traffic and Popularity

Score: 90
Passed

"Traffic data from SimilarWeb confirms high engagement and predominance in UK."

Reason: The site ranks well globally and attracts over 20 million monthly visits, indicating widespread use and trust.

Technical Infrastructure

Score: 90
Passed

"Diverse payment processors are supported, showing investment in e-commerce security."

Reason: Use of major CDN providers like Akamai and Cloudflare plus valid SSL establish trustworthiness.

WHOIS and SSL Validation

Score: 90
Passed

"Domain age and proper DNS setup add to authenticity."

Reason: The domain has stable registration with a reputable provider and current SSL certificate from GlobalSign.

Trademark and Brand Authenticity

Score: 85
Passed

"Some trademarks have been abandoned but current live registrations exist."

Reason: Multiple live trademarks with USPTO linked to brand and domain shows official branding.

Blacklist and Scam Reports

Score: 95
Passed

"No phishing or malware warnings currently detected."

Reason: No evidence of domain appearing on crypto scam lists or flagged by Google Safe Browsing.

Customer Feedback

Score: 60
Failed

"Customer issues appear addressable and typical for large retail sites."

Reason: Complaints about refunds and delivery suggest customer service issues but no indication of fraud.

Your Next Steps

  • 1

    Verify you are using the official sportsdirect.com website to avoid counterfeit sites.

  • 2

    If shopping, review the refund and delivery policies carefully before purchase.

  • 3

    Contact sportsdirect.com customer service via verified email or phone for help with orders.

  • 4

    Monitor news or consumer protection sites for any new scam or lawsuit developments.

Key Evidence & Citations

📌 More checks:

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