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Domain Investigation Report

Report generated: Dec 30, 2025

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Geo: unknown
Website: Site icon
Category: Domain
Recommendation
Caution
Overall Summary
Suspicious
  Why we think so? 

smartly positioned in the UK market, smarty.co.uk is a mobile service provider known for affordable no-contract plans and flexible features like unused data refunds. Its website attracts about one million visits monthly, primarily from the UK, with most users accessing it directly or via search. The site uses robust technologies including Google Analytics, Cloudflare, and Microsoft Azure for security and performance, ensuring a reliable experience. Whois data shows the domain has been active since 2009 and maintains valid security certificates. Customer reviews highlight good value, decent 4G/5G coverage on Three’s network, and easy setup. However, complaints focus on customer service delays, occasional data speed issues, and unexplained account suspensions. No scam blacklists or legal disputes currently affect the site, although some users report frustration with support. Recent media mentions confirm its presence as a competitive UK mobile network offering eSIM and Black Friday promotions.

Confidence Score Our overall confidence rating for this entity based on public signals, activity, and risk checks.
83%

Risk Insights

🛡️

Strong Technical Foundation 🛡️

  • Uses trusted providers like Microsoft Azure and Cloudflare
  • Maintains a valid SSL/TLS certificate issued by DigiCert
  • Robust website traffic (~1 million monthly visits) centered in the UK
⚠️

Customer Service Challenges ⚠️

  • Frequent complaints about slow and ineffective support
  • Unexplained SIM pauses disrupt service access
  • Some negative impacts on user satisfaction and reputation

Category Scores

Red Flags & Warnings

  • Multiple users report unexplained account suspensions and service pauses without adequate refund or explanation.
  • Customer service is criticized for being slow, sometimes rude, and insufficient to resolve complex issues.

Detailed Checks & Insights

0-100 Scale

Domain Technical Infrastructure

Score: 90
Passed

Reason: Uses established platforms such as Microsoft Azure DNS, Cloudflare, Google Analytics, and holds valid DigiCert SSL certificates.

Traffic and User Engagement

Score: 75
Passed

Reason: Monthly visits around one million, mainly from UK, showing active user base and organic traffic.

Customer Contact Details

Score: 80
Passed

Reason: Multiple contact emails sourced from official and trusted community pages; social media presence verified.

WHOIS and Domain Age

Score: 90
Passed

Reason: Domain registered in 2009 with no recent suspicious changes, handled by a reputable registrar.

Blacklist and Scam Flags

Score: 90
Passed

Reason: No blacklists or scam warnings detected from Google Safe Browsing or crypto scam databases.

Legal Disputes and Trademark Conflicts

Score: 95
Passed

Reason: No active lawsuits or trademark conflicts linked to this domain were found.

Reputation from Customer Reviews

Score: 50
Failed

Reason: Mixed user experiences highlight notable issues with customer service and unexpected service pauses.

Your Next Steps

  • 1

    Contact smarty.co.uk directly for customer support before purchasing services.

  • 2

    Check coverage and data speed for your area using SMARTY's official tools.

  • 3

    Review recent user feedback on trusted forums and review sites to stay updated on service quality.

Evidence & Citations

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