Shein.com (Domain) Investigation & Evidence Report
Generated on Jan 11, 2026
shein.com
http://shein.comWhy we think so?
Shein.com is a major global online fashion retailer ranking 92nd in global web traffic with over 340 million visits monthly, primarily from the US, Brazil, Spain, Australia, and Canada. The site uses reliable technologies like Amazon hosting, Akamai CDN, and secure payment methods such as PayPal and Apple Pay. It holds multiple registered trademarks primarily owned by Zoetop Business Co., Limited based in Hong Kong and Singapore. While officially legitimate, the brand faces widespread customer complaints, particularly about shipping delays, poor product quality, difficult refunds, and low-quality customer service. Shein has faced several lawsuits over consumer protection, copyright infringement, and unfair competition across multiple countries, including a recent $700,000 settlement in California. The company also suffered a large data breach affecting 39 million accounts in 2018 and was fined for inadequate privacy disclosures in the EU. There is no indication the website is blacklisted or unsafe technically, but users should beware of phishing scams mimicking Shein. Shopping from Shein carries typical fast-fashion risks, so use payment methods with buyer protection and always verify you are on the official site.
Risk Insights
High Global Traffic and Legitimate Ownership
- Ranks #92 globally with 340M+ monthly visits
- Domain registered since 1998
- Owned by Alibaba Cloud Computing registrar
Significant Customer Service Issues Reported
- Common complaints about lost deliveries and refund delays
- Poor customer support with template responses
- Low user ratings (<2 stars on major review sites)
Ongoing Legal and Privacy Challenges
- Settled consumer protection lawsuit in California
- Multiple IP infringement and unfair competition cases
- Data breach in 2018 affecting 39M accounts
Strong Technical and Brand Infrastructure
- Uses trusted hosting and CDN providers
- Valid DigiCert SSL certificate through 2026
- Multiple registered trademarks held by affiliated companies
Category Scores
Red Flags & Warnings
- Numerous user complaints about lost packages, fake tracking codes, and difficulties obtaining refunds.
- Data breach affecting millions of customers with inadequate disclosure and a regulatory fine.
- Ongoing lawsuits for copyright infringement, unfair competition, and consumer protection issues.
- Reports of aggressive user tracking and privacy concerns leading to a large fine in the EU.
Detailed Checks & Insights
0-100 Scale
Domain Age and Ownership
Score: 95
Domain Age and Ownership
"Longevity and reliable registrar support legitimacy and reduce risk of scam."
Reason: Domain registered in 1998 and owned by established registrar Alibaba Cloud Computing (Beijing) Co., Ltd.
Technology and Security
Score: 90
Technology and Security
"Strong technical setup supports trustworthiness; no blacklist or active phishing detected."
Reason: Uses premium hosting and CDN providers; valid DigiCert SSL certificate confirmed.
Traffic and Popularity
Score: 90
Traffic and Popularity
"Wide user base typical for legitimate major e-commerce retailers."
Reason: High global traffic ranked #92 with stable monthly visits over 340 million.
Customer Reviews and Reputation
Score: 40
Customer Reviews and Reputation
"Significant negative user feedback lowers trust despite legitimate business."
Reason: Multiple serious user complaints on delivery failures, refund difficulties, and poor service.
Legal and Regulatory Standing
Score: 50
Legal and Regulatory Standing
"Active legal disputes and data breach history suggest compliance risks."
Reason: Company involved in lawsuits for consumer protection, copyright infringement, and regulatory fines.
Brand and Intellectual Property
Score: 90
Brand and Intellectual Property
"Registered trademarks bolster business identity and reduce impersonation risk."
Reason: Multiple active trademarks owned by company affiliates confirm brand legitimacy.
Your Next Steps
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1
Only use the official shein.com website or official app to avoid phishing scams.
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2
Pay using credit cards or PayPal to ensure buyer protection.
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3
Be cautious with orders and monitor delivery carefully; keep evidence if items fail to arrive.
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4
Review return policies and document communications with customer service thoroughly.
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5
Consider reported legal and privacy risks before purchasing expensive or sensitive items.
Key Evidence & Citations
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Shein.com user reviews and complaints summary
⤷ Aggregated user feedback highlighting delivery, refund, and customer service issues.
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Shein.com scam and security analysis
⤷ Overview of legitimacy, phishing risks, and past data breach details.
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Shein trademark registrations
⤷ Multiple active trademarks owned by Zoetop Business Co., Limited and affiliates.
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Shein website technology profile
⤷ Details of technical infrastructure and third-party services used by Shein.com.
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Shein consumer protection lawsuit settlement in California
⤷ Settlement to address shipping delays and refund violations.
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