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Domain Due Diligence

Report for Princess.com.au

Report Date
November 30, 2025
Recommendation
Caution
Overall Summary
Suspicious
  Why we think so? 

princess.com.au is the official Australian website for Princess Cruises. It offers cruise vacation bookings and deals, primarily serving users interested in cruising options. The site currently registers no measurable monthly visits or traffic sources according to SimilarWeb data from October 2025. Official contact channels include phone numbers listed on the booking subdomain and active social media profiles on Facebook, Instagram, Twitter, and LinkedIn. Whois records show registration via MarkMonitor, a reputable registrar, indicating legitimate domain ownership. No crypto scam blacklists or phishing alerts target this domain. Recent news highlights active cruise promotions and changes to fleet deployments in Australia. However, customer reviews on Australian platforms show mixed experiences, with common complaints about customer service, unexpected charges, and inconsistencies in food quality. Major class action litigation related to Princess Cruises concerns the 2020 Ruby Princess COVID-19 outbreak, pending appeal outcomes in late 2024. Overall, princess.com.au appears authentic but has reported customer service and legal reputation issues to be aware of.

Confidence Score Our overall confidence rating for this entity based on public signals, activity, and risk checks.
75%

Risk Insights

⚠️

Controversial Customer Service

  • Passengers report unhelpful support and unexpected fees.
  • Service inconsistencies affect overall reputation.
  • Some positive feedback on crew friendliness exists.
⚖️

Significant Legal Fallout

  • Ruby Princess COVID-19 outbreak led to court rulings against the cruise operator.
  • Case sets precedent on consumer protection in Australia.
  • Potential financial and reputational risk persists.

Contradictory Signals

Domain appears authentic but suffers from low engagement and trust issues from users.

Signal A: Legitimate domain registration and no blacklist flags

Signal B: Lack of measurable site traffic and multiple customer complaints

Category Scores

Red Flags & Warnings

  • Multiple customer complaints about billing practices and service quality reduce trust.
  • Pending class action lawsuit related to COVID-19 incident impacts legal risk profile.

🔎 Detailed Checks & Analysis

Domain Ownership and Registrar Check

Score: 90/100
Passed

"Whois records show no suspicious privacy protections or redacted info."

Reason: Registration through MarkMonitor indicates a stable and legitimate ownership.

Traffic and Engagement Metrics

Score: 30/100
Failed

"Potential cause for concern regarding actual site usage or indexing."

Reason: SimilarWeb shows zero visits and no traffic sources, unusual for a commercial site.

Customer Feedback and Complaints

Score: 40/100
Failed

"However, some positive reviews note good crew interaction and ship cleanliness."

Reason: Numerous complaints about billing, customer service, and hidden fees reduce trust.

Legal and Regulatory Risks

Score: 35/100
Failed

"Court rulings confirmed breaches under Australian Consumer Law."

Reason: Ongoing class action for COVID-19 outbreak points to significant legal risk.

Scam and Blacklist Status

Score: 95/100
Passed

"This suggests good standing in terms of technical security reputation."

Reason: No listing on crypto scam or phishing blacklists detected.

Your Next Steps

  • 1

    Use official contact channels verified on the website for communication.

  • 2

    Be cautious of potential upselling or hidden fees when booking cruises.

  • 3

    Monitor ongoing legal developments related to Princess Cruises in Australia.

  • 4

    Check recent customer reviews before making significant commitments.

Evidence & Citations

🕵🏻 Keep investigating

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