Priceline.com (Domain) Investigation Report
Generated on Jan 29, 2026
Why we think so?
Priceline.com is a well-established online travel service offering significant discounts on hotels, flights, and rental cars. It ranks globally around #1,488 with nearly 30 million monthly visits, primarily from the United States. Technologically, the site employs reputable marketing, advertising, and security services including Adobe Marketing Cloud, Google Analytics, Amazon Hosting, and GlobalSign SSL certificates valid until October 2026. Registered since 1997, the domain is owned and operated by priceline.com LLC based in Stamford, CT. The company holds multiple active trademarks spanning travel agency services. Despite its prominence, Priceline has received numerous customer complaints concerning refund delays, cancellations, misleading booking practices, and poor customer service. Several class action lawsuits have addressed issues like unreturned fees and unauthorized call recordings. Recent news highlights continued market activity and executive changes. Overall, priceline.com is a legitimate but sometimes contested travel booking platform with a mixed reputation among users.
Risk Insights
High Traffic, Strong Tech Stack
- Nearly 30 million visits monthly.
- Uses trusted tools like Adobe and Google Analytics.
- Valid SSL and long domain history.
Customer Complaints and Legal Issues
- Thousands of complaints about refunds and service quality.
- Multiple class action lawsuits on fees and privacy.
- Mixed user reputation despite legitimacy.
Category Scores
Red Flags & Warnings
- Numerous customer complaints about refunds, cancellations, and customer service delays.
- Multiple legal disputes and class action lawsuits involving unreturned fees and privacy issues.
Detailed Checks & Insights
0-100 Scale
Domain technical and traffic analysis
Score: 90
Domain technical and traffic analysis
"Technical infrastructure is mature and credible with no anomalies detected."
Reason: Priceline.com uses trusted technologies like Adobe Marketing Cloud and Google Analytics with strong monthly traffic and stable global ranking.
WHOIS and SSL validation
Score: 90
WHOIS and SSL validation
"Domain age and SSL status indicate a legitimate operation."
Reason: The domain is registered since 1997 with a reputable registrar and has a valid SSL certificate issued by GlobalSign.
Trademark and business registration check
Score: 80
Trademark and business registration check
"Trademarks cover travel agency and related services."
Reason: Multiple active trademarks confirm legal business presence of priceline.com LLC with detailed filings.
Reputation and user complaint analysis
Score: 40
Reputation and user complaint analysis
"Pattern of negative feedback over recent years suggests risk in consumer experience."
Reason: Thousands of customer complaints, mostly unresolved, cite refund delays, misleading bookings, and poor customer service.
Legal disputes and lawsuits
Score: 45
Legal disputes and lawsuits
"While no conclusive fraud rulings, legal challenges remain active."
Reason: Priceline faces several class actions related to fees, privacy, and deceptive practices.
Blacklist and phishing detection
Score: 95
Blacklist and phishing detection
"Domain appears clean of technical threats."
Reason: No blacklisting or phishing risk found in Google Safe Browsing or crypto scam databases.
Your Next Steps
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1
If considering a booking, verify refund policies carefully and monitor charges closely.
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2
Check latest customer reviews and BBB complaint responses for current service levels.
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3
Use official contact channels for inquiries and dispute resolutions rather than third parties.
-
4
Consider filing complaints with consumer protection agencies if refund or service issues arise.
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5
Stay alert to phishing or scam emails pretending to be from Priceline.
Key Evidence & Citations
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SimilarTech website profile for priceline.com
⤷ Shows extensive technical integrations and traffic data.
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USPTO trademark records for PRICELINE
⤷ Confirms multiple live trademarks registered by priceline.com LLC.
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WHOIS and SSL details for priceline.com
⤷ Domain registered in 1997, SSL valid to Oct 2026.
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Better Business Bureau (BBB) complaints for priceline.com
⤷ Thousands of complaints primarily about refunds and customer service.
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Google Safe Browsing status for priceline.com
⤷ No risks or phishing detected.
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Recent news mentioning Priceline.com
⤷ Shows legitimate activity, promotions, and executive news.
📌 More checks:
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