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Pof.com (Domain) Investigation Report

Generated on Feb 1, 2026

Recommendation
Caution
Overall Summary
Suspicious
  Why we think so? 

PlentyOfFish (POF.com) is a widely used online dating platform with about 9.1 million monthly visits globally, mainly from the US, Canada, and UK. Owned by the reputable Match Group, it has a long history since its domain creation in 1999 and uses standard security measures like valid SSL certificates and Cloudflare protection. However, user reviews report substantial issues with fake profiles, scams, poor customer support, and unfair bans. The platform is linked to multiple scam types, especially romance fraud, and has undergone legal scrutiny due to deceptive advertising practices. Users should approach with caution, verify profiles carefully, and follow safety guidelines when interacting on the site.

Confidence Score Our overall confidence rating for this entity based on public signals, activity, and risk checks.
60%

Risk Insights

🛡️

Established and Secure Domain

  • Domain registered since 1999
  • Uses trusted registrar CSC Corporate Domains
  • Valid SSL certificate active
📈

High Traffic and Legitimate Tech Stack

  • About 9.1 million monthly visitors
  • Traffic mainly from US, Canada, UK
  • Uses recognized ad and analytics platforms
⚠️

Serious User Trust Concerns

  • Widespread complaints of scams and fake profiles
  • Poor customer service reported extensively
  • Multiple reports of unfair bans and false advertising
📝

Regulatory Settlement by Parent Company

  • Match Group paid $14 million FTC settlement
  • Deceptive advertising and billing practices cited
  • Settlement covers POF as part of Match’s brands

Category Scores

Red Flags & Warnings

  • High volume of user complaints about scams and fake profiles.
  • Documented FTC settlement over deceptive advertising practices involving this platform.

Detailed Checks & Insights

0-100 Scale

Domain age and registrar reputation

Score: 80
Passed

"Long domain history with no recent suspicious registrar changes."

Reason: Domain registered in 1999 via CSC Corporate Domains, a known registrar, indicating established presence.

SSL certificate and security

Score: 75
Passed

"Standard modern security features implemented protecting data in transit."

Reason: Active valid SSL certificate issued recently and Cloudflare DNS/protection in place.

Traffic volume and sources

Score: 70
Passed

"Strong, legitimate traffic metrics consistent with large dating platform."

Reason: Approximately 9.1 million monthly visits, predominantly direct and search traffic, mostly from US and key English-speaking countries.

User reviews and complaints analysis

Score: 30
Failed

"Multiple sources cite 90-95% fake profiles and unresolved scam problems."

Reason: Extensive reports of fake accounts, scams, poor customer service, and unfair policy enforcement indicate ongoing user trust issues.

Legal and regulatory issues

Score: 50
Failed

"Legal actions highlight concerns about business conduct related to advertising and billing."

Reason: Involved in a major FTC settlement for deceptive practices; no direct exclusive lawsuits but part of Match Group's broader controversies.

Blacklist and security flags

Score: 100
Passed

"No technical blacklisting or phishing flags."

Reason: No blacklisting detected by crypto scam or Google Safe Browsing services.

Your Next Steps

  • 1

    Exercise caution when interacting with profiles; verify identities outside the platform when possible.

  • 2

    Report suspicious profiles directly on POF.com or via their safety contact email safety@pof.com.

  • 3

    Avoid sharing sensitive personal or financial information with unknown contacts.

  • 4

    Consider consulting consumer complaint sites and reviews before committing to paid subscriptions.

  • 5

    Stay informed on scam tactics reported on online dating platforms.

Key Evidence & Citations

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