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Domain Due Diligence

Report for Phia.com

Report Date
October 24, 2025
Recommendation
Proceed
Overall Summary
Safe
  Why we think so? 

Phia.com is a fashion and apparel-focused website offering an AI-powered shopping tool that finds the best prices on fashion. It attracts about 140,000 monthly visitors primarily from the United States and uses established technology services like Google Analytics and Facebook Pixel. The domain is registered through GoDaddy and secured with a valid SSL certificate. The website displays multiple contact email addresses and maintains active social media profiles. Trademark searches show several legitimate registrations for "PHIA" linked to different entities including fashion and healthcare-related services, indicating the name's use in varied industries. Recent news highlights reputable backing, including an $8 million seed investment from well-known investors, and the site has no significant reports of user financial loss or fraud. However, some scam analysis platforms have assigned a medium risk rating, generally cautioning users due to risk indicators but without direct fraud accusations. Separately, a different but similarly named legal entity (Phia Group LLC) involved in health benefit administration has a history of legal disputes and data breach investigations, unrelated to this shopping platform. Overall, phia.com appears legitimate though users should apply standard online shopping precautions.

Confidence Score
70%

Risk Insights

🛡️

Legitimate Domain and Security

  • Registered through a trusted registrar since 2000
  • Valid SSL certificate currently active
  • Standard DNS and email server configurations
✅

Positive Media Presence and Funding

  • $8 million seed funding raised recently
  • Backed by reputable investors including Kleiner Perkins
  • Wide media coverage validating business model
✅

No Verified Fraud Reports

  • No user reports of financial loss found
  • Medium risk flags relate to caution, not confirmed scams
  • Standard precautions advised for users

Contradictory Signals

The medium risk rating reflects potential cautionary flags, but lacks evidence of active scams or financial damage.

Signal A: Medium risk score on Scam Detector

Signal B: No direct fraud or user loss reports found

Category Scores

Red Flags & Warnings

  • Scam Detector rates phia.com as medium risk with some red flags around phishing or spamming activities, though no direct fraud confirmed.

🔎 Detailed Checks & Analysis

Identity verification

Score: 13/100
Passed

"The whois data confirms the domain's legitimacy and stable registration since 2000, with no privacy shield concerns."

Reason: The domain is registered with a reputable registrar (GoDaddy) and displays valid SSL encryption, ensuring secure communications.

Reputation analysis

Score: 14/100
Passed

"Recent positive news coverage tied to legitimate investors suggests reputability."

Reason: No user complaints or fraud reports have been found related to phia.com. Scam Detector rates the site as medium risk but lists no specific scam incidents.

Technical website infrastructure

Score: 15/100
Passed

"Traffic data shows consistent and credible visitor counts mostly from the U.S., supporting operational validity."

Reason: The site uses standard security and analytics tools such as Google Analytics, Facebook Pixel, and HTTPS, indicating adherence to modern security and data practices.

Content and contact legitimacy

Score: 14/100
Passed

"These contacts correspond with the site's brand and are referenced in official pages like privacy and terms."

Reason: Clear contact emails and social media accounts are publicly accessible and verify the site's operational transparency.

Legal and brand authenticity

Score: 14/100
Passed

"These registrations span recent years, supporting ongoing legitimate use of the brand name."

Reason: Multiple active trademark registrations for PHIA indicate the brand's legal protection and usage across relevant industries.

Your Next Steps

  • 1

    Perform your own due diligence by verifying the contact and business information on the site.

  • 2

    Use secure payment methods when shopping through phia.com.

  • 3

    Monitor consumer protection websites for any emerging reports or reviews about phia.com.

  • 4

    Report any suspicious or fraudulent activity related to the website to relevant authorities.

  • 5

    Keep software and antivirus protections up to date when using online shopping platforms.

Evidence & Citations

🕵🏻 Keep investigating

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