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Domain Due Diligence

Report for Perfumeonline.ca

Report Date
October 20, 2025
Recommendation
Proceed
Overall Summary
Safe
  Why we think so? 

Perfumeonline.ca is a widely visited Canadian online perfume store offering top brand fragrances at discounted prices. The site receives over 500,000 monthly visits, primarily from Canada, and uses industry-standard technologies and payment options. It holds a valid SSL certificate, strong domain history with GoDaddy registrar, and clear contact information including a published email and social media presence. While no strong reports of monetary loss or fraud exist, the site faces a consumer class action lawsuit in California related to product advertising claims. Customer reviews are broadly positive, though the BBB rates it poorly due to unresolved complaints mainly about customer service. Overall, the website appears trustworthy for browsing and purchase but exercise usual caution with product claims and return policies.

Confidence Score
83%

Risk Insights

🌐

Strong Online Presence

  • Over 500,000 monthly visitors primarily from Canada
  • Active on Instagram, TikTok, Twitter, and LinkedIn
  • Uses reputable hosting and e-commerce platforms
⭐

Customer Feedback

  • 23,000+ reviews with high average rating (4.8/5)
  • Some customer service complaints unresolved by BBB
  • No credible reports of fraud or financial loss
⚖️

Legal Caution

  • Class action lawsuit filed over advertising claims
  • Claims involve pheromone product effectiveness
  • No criminal charges or regulatory judgments found

Contradictory Signals

While customers generally report satisfaction, official consumer bodies note unresolved disputes and legal issues.

Signal A: Highly positive customer reviews and strong traffic

Signal B: BBB F rating due to unresolved complaints and active lawsuit

Category Scores

Red Flags & Warnings

  • The Better Business Bureau (BBB) gives an F rating due to failure to resolve several customer complaints.
  • There is an active class action lawsuit regarding misleading advertising of pheromone products.

🔎 Detailed Checks & Analysis

Domain Age and Registrar

Score: 90/100
Passed

"Older domains from reliable registrars typically indicate legitimate operations."

Reason: The domain was registered in 2017 with GoDaddy, a reputable registrar, showing longevity and stable ownership.

Technical Security

Score: 90/100
Passed

"Presence of standard safety technologies reduces risk of phishing or data theft."

Reason: Valid SSL certificate issued recently ensures data security and encrypted connections.

Traffic and Popularity Signals

Score: 85/100
Passed

"Consistent monthly visits over 500,000 and low bounce rate demonstrate user engagement."

Reason: High traffic volumes with significant returning users support site authenticity.

Customer Reviews and Reputation

Score: 75/100
Passed

"Strong majority positive reviews outweigh customer service issues flagged by BBB."

Reason: Very positive aggregated customer reviews but BBB rating is low due to unresolved complaints.

Legal and Consumer Disputes

Score: 60/100
Failed

"While not indicating fraud, these factors suggest risks that users should be aware of."

Reason: Existence of class action lawsuit related to product claims and multiple customer complaints reduces trust level.

Your Next Steps

  • 1

    Review the company's return and refund policies before purchase to understand conditions.

  • 2

    Check recent customer reviews to confirm current service quality.

  • 3

    Be aware of the pending class action lawsuit related to certain advertising claims when evaluating product descriptions.

  • 4

    Exercise standard caution with unusually low-priced items and confirm authenticity.

  • 5

    Report any suspicious behavior or unfulfilled orders to consumer protection agencies.

Evidence & Citations

🕵🏻 Keep investigating

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