Domain Due Diligence
Report for Obi.de
Why we think so?
obi.de is the official website of OBI Baumarkt, a major German home improvement and gardening retailer. The site receives about 11 million visits per month, mostly from Germany, and ranks #5,021 globally. It uses well-known technologies from Amazon, Google, and Adobe, among others. Multiple contact emails and phone numbers for various store locations and services are publicly available. The domain is secured with a valid SSL certificate issued in June 2025 and employs several DNS and email security measures. Scam and phishing databases do not list obi.de as suspicious, supporting its legitimacy. Customer reviews show mixed satisfaction varying by store location and service type, typical for a large retailer. No major recent lawsuits or scam reports threaten its credibility at this time.
Risk Insights
Strong Technical Foundations
- Uses secure SSL and reputable DNS configurations.
- Leverages trusted technology providers like Amazon and Google.
- Supports secure payments with major processors.
Trusted Brand Presence
- High monthly traffic focused in Germany.
- Multiple official contact channels available.
- No presence on scam or phishing blacklists.
Contradictory Signals
Large retailers often face varied local experiences; technical legitimacy remains solid.
Signal A: Overall positive automated trust score
Signal B: Mixed customer reviews detailing service and stock issues
Category Scores
Red Flags & Warnings
- Customer reviews report mixed experiences with service quality and product availability at some physical stores.
🔎 Detailed Checks & Analysis
Domain Traffic and Engagement Quality
Score: 90/100
Domain Traffic and Engagement Quality
"Dominant traffic originates from Germany, fitting expected locale; engagement metrics like pages per visit and time on site support legitimacy."
Reason: Site enjoys high traffic volume (~11M visits/month) with balanced sources and low bounce, signaling genuine user interest and activity.
Technology Stack Credibility
Score: 85/100
Technology Stack Credibility
"Payment gateways include major providers like PayPal and Klarna, adding trustworthiness for transactions."
Reason: Site uses established technologies from Amazon, Google, Adobe, and others, demonstrating reputable infrastructure and good maintenance.
Domain Security
Score: 90/100
Domain Security
"SPF records and various TXT entries support email security and verification."
Reason: SSL certificate is valid and recently issued; comprehensive DNS records and MX settings indicate good domain hygiene.
Blacklist and Scam Reports
Score: 95/100
Blacklist and Scam Reports
"No recent fraud or scam reports in public sources pertaining to obi.de; subdomains also clear."
Reason: No indicators of phishing, scams or blacklisting found in crypto scam or Google Safe Browsing databases.
Transparent Contact Information
Score: 80/100
Transparent Contact Information
"Social media profiles for OBI are confirmed and public."
Reason: Many contact emails and phone numbers linked to physical stores are openly available, enhancing accountability.
Trademark and Legal Validity
Score: 80/100
Trademark and Legal Validity
"OBI is an established brand with historical registrations; internal complaint procedures are in place as per German laws."
Reason: Trademark searches do not show active conflicts threatening the domain’s business legitimacy.
Your Next Steps
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1
Visit and verify the site’s URL to ensure you are on the official obi.de domain with HTTPS.
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2
Check reviews and ratings for the specific OBI store or service you intend to use, focusing on recent feedback.
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3
Beware of third-party offers claiming to be OBI promotions, especially on social media or unsolicited messages.
Evidence & Citations
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ScamAdviser Trust Check for obi.de
Automated trust assessment considers multiple risk and reputation factors.
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SimilarWeb Traffic and Engagement Data for obi.de
Traffic volume and country distribution statistics.
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Technical Infrastructure Data from SimilarTech
Website technologies from cloud hosting to payment methods.
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