Domain Due Diligence
Report for Nykaa.com
Why we think so?
Nykaa.com is a major Indian online retailer specializing in beauty and cosmetics products, with over 15 million monthly visits primarily from India. The website employs well-known advertising and analytics technologies and is supported by robust infrastructure including Amazon and Akamai. It holds multiple live US trademark registrations for the "NYKAA" brand, primarily owned by FSN E-Commerce Ventures Limited and also contested Chinese companies. The domain uses a secure SSL certificate and reputable DNS providers. The company has physical retail outlets with good customer ratings. However, repeated customer complaints across independent review sites report issues including undelivered orders, denied refunds, delivery of incorrect or damaged products, and poor customer service responsiveness. Legal records also show Nykaa has been found liable for deficiency in service and is involved in Employment and trademark disputes. Despite the operational strength, these consumer grievances and legal issues dampen trust. Overall, Nykaa.com appears to be a legitimate business with significant scale, but caution is warranted due to documented customer service and fulfillment problems.
Risk Insights
High User Traffic 📊
- ~15.4 million monthly visits, mainly from India
- Indicates a well-known and widely used platform
Multiple Legal Disputes ⚖️
- Court rulings show liability for service deficiencies
- Ongoing trademark and employment disputes impact trust
Customer Complaints 🚩
- Frequent reports of no delivery or refund issues
- Poor customer service responses noted across reviews
Strong Technical Setup 🛡️
- SSL valid and strong DNS providers
- Uses known advertising and analytics services
Contradictory Signals
Brand ownership is contested but the company maintains active protection and legal registration
Signal A: Brand is legally protected with multiple live trademarks under established Indian company
Signal B: Some trademarks also owned by Chinese companies, indicating possible brand conflicts
Category Scores
Red Flags & Warnings
- Consistent user reports of undelivered orders with denied or no refunds increase risk of loss.
- Poor customer service responsiveness and failure to resolve complaints cause trust issues.
- Legal findings for deficient service and ongoing disputes indicate operational challenges.
🔎 Detailed Checks & Analysis
Identity Verification
Score: 80/100
Identity Verification
"Long-standing domain registration and valid SSL certificate issued by Amazon indicate legitimate identity."
Reason: Domain is registered since 2012 with stable WHOIS and SSL.
Reputation and Reviews
Score: 40/100
Reputation and Reviews
"Consistent negative reviews from different platforms citing possible issues with order fulfillment and support."
Reason: Multiple consumer complaints alleging non-delivery, denied refunds, and poor service.
Technical Infrastructure
Score: 85/100
Technical Infrastructure
"Employs technologies from Amazon, Akamai, Google Ads, Facebook, and secure DNS providers."
Reason: Use of reputable ad, analytics, CDN, and security technologies observed.
Content Authenticity
Score: 60/100
Content Authenticity
"While the site is professionally managed, customer service quality affects overall content perception."
Reason: Official website content matches brand and offerings but user reviews report service issues.
Legal Status
Score: 50/100
Legal Status
"Active legal disputes and court findings demonstrate risks in legal reliability and operational conduct."
Reason: Involved in consumer service deficiency rulings and multiple legal disputes over employment and trademarks.
Business Validity
Score: 70/100
Business Validity
"Despite service complaints, the company operates at considerable scale with offline presence and legal brand protection."
Reason: High traffic, trademark registrations, and physical stores confirm business legitimacy.
Your Next Steps
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1
Verify product authenticity and purchase through official channels only.
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2
Contact Nykaa customer support cautiously and keep records of all communications.
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3
Consider alternative trusted retailers if concerns about service quality persist.
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4
Monitor official updates or legal news about Nykaa to stay informed about any changes.
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5
Report suspicious or unresolved issues to consumer protection agencies or e-commerce regulators.
Evidence & Citations
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Nykaa.com SimilarTech Technology Profile
Shows monthly visits, main country traffic, and website technologies used.
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Nykaa.com Website Traffic Statistics
Traffic stats including Alexa rank, bounce rate, and top keywords.
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US Patent and Trademark Office - Nykaa Trademark Records
Multiple live trademarks registered for NYKAA showing brand protection.
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Nykaa.com WHOIS, DNS and SSL Details
Registrar, domain age, SSL certificate validity, and DNS records.
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Google Places Listing for Nykaa Luxe
Physical store locations with customer ratings.
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User Complaints and Reviews about Nykaa.com
Reports of undelivered orders, denied refunds, and poor customer service.
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Legal Disputes Involving Nykaa
Court ruling ordering compensation for deficient service and legal disputes.
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Google Safe Browsing Status for Nykaa.com
No phishing or malware detected for nykaa.com domain.
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Crypto Scam Blacklist Check for Nykaa.com
Domain not blacklisted in crypto scam databases.
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