Novo.co (Domain) Investigation Report
Generated on Feb 13, 2026
Why we think so?
Novo.co is a fintech platform focused on business banking, with a substantial monthly traffic volume of over 700,000 visits, mostly from the United States. It uses a variety of reputable web technologies including Adobe Analytics, Cloudflare, Google Analytics, and Stripe for payments. The site supports extensive customer contact options with multiple emails and active social media profiles. There are no technical or security red flags, and Google Safe Browsing reports no risks. Trademark searches show no active conflicts related to the "Novo" brand in its business segment. However, customer reviews from BBB and NerdWallet reveal recurring complaints regarding slow customer support, account freezes, and delayed fraud resolution, which may impact user experience. The domain is protected by a valid SSL certificate and managed by trusted DNS providers.
Risk Insights
Account Freezes Are a Recurrent Issue
- Multiple users report sudden holds on funds lasting weeks or months.
- Freezes disrupt critical business payments and operations.
- Customer service often slow to resolve or unclear on timelines.
Strong Technical and Security Setup
- SSL certificate is valid and current.
- Uses trusted infrastructure providers like Cloudflare and Amazon.
- No phishing or malware detected on official domain.
Category Scores
Red Flags & Warnings
- Multiple user reports of unexplained account freezes and limited customer support accessibility.
Detailed Checks & Insights
0-100 Scale
Domain Technical Integrity
Score: 90
Domain Technical Integrity
"Novo.co uses trusted providers like Cloudflare, Amazon, and Microsoft, ensuring reliable site infrastructure."
Reason: The domain has valid SSL, uses reputable DNS and content delivery networks, and includes widely recognized web technologies.
Blacklist and Scam Detection
Score: 85
Blacklist and Scam Detection
"No crypto scam blacklists or safe browsing threats reported for novo.co."
Reason: Domain not found on any known scam or phishing blacklists, and Google Safe Browsing flags no risks.
Reputation from User Reviews
Score: 50
Reputation from User Reviews
"BBB and NerdWallet reviews cite unresolved issues with fraud cases and account holds impacting users."
Reason: Numerous complaints exist about slow customer support and sudden account freezes affecting business funds.
Trademark Legitimacy
Score: 80
Trademark Legitimacy
"USPTO records show expired trademarks for "Novo" unrelated to the current domain business."
Reason: No active trademark conflicts or brand impersonation detected related to "Novo" in a relevant business context.
Contact and Transparency
Score: 75
Contact and Transparency
"Publicly available support and sales emails, alongside verified social accounts, improve transparency."
Reason: The website provides multiple contact emails and active social media channels, aiding user trust.
News and Legal Issues
Score: 75
News and Legal Issues
"Lawsuits found relate to Novo Nordisk pharma, unrelated to the novo.co fintech platform."
Reason: No relevant lawsuits or legal disputes are linked directly to novo.co indicating no major legal concerns.
Your Next Steps
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1
Review customer support policies and responsiveness before engaging with novo.co services.
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2
Monitor account activity closely and be prepared for possible holds or fraud reviews.
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3
Verify account terms and limitations related to deposits, wire transfers, and fraud claims.
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4
Check BBB and other consumer protection sites regularly for updates or new complaints.
Key Evidence & Citations
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Novo Platform Inc. BBB Complaints and Reviews
⤷ Detailed consumer complaints about account freezes, support delays, and fraud resolution.
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SimilarTech Technology Analysis for novo.co
⤷ Shows extensive use of trusted web technologies and infrastructure.
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Google Safe Browsing - No Risk Detected
⤷ No known phishing or malware threats detected.
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