Domain Due Diligence
Report for Nike.com
Why we think so?
Nike.com is the official website of Nike, Inc., a globally recognized sportswear and lifestyle brand. The site receives nearly 100 million visits monthly, primarily from the United States, and ranks within the top 350 globally for web traffic. Nike employs advanced technology infrastructure and reputable marketing platforms, confirming its status as a legitimate and professionally maintained e-commerce site. No credible evidence indicates scams or fraud originating from nike.com itself. Customer complaints mainly relate to service issues rather than fraudulent activities, and any scam reports concern third-party resellers impersonating Nike, not the official domain.
Risk Insights
Strong Brand and Traffic
- Nike.com attracts about 100 million monthly visits, ranking #336 globally.
- The site primarily serves US customers with substantial direct and search traffic.
- Robust tech infrastructure and security certificates confirm legitimacy.
No Scam or Blacklist Warnings
- No listings in trusted scam or phishing blacklists.
- Google Safe Browsing reports no threats.
- Active trademark protection supports brand authenticity.
Contradictory Signals
While nike.com has robust legitimacy signals, users have reported dissatisfaction with customer support rather than fraud.
Signal A: High site traffic and strong brand reputation
Signal B: Customer service complaints and warranty dissatisfaction
Category Scores
Red Flags & Warnings
- Customer service complaints and warranty process frustrations reported, although no direct fraud evidence.
🔎 Detailed Checks & Analysis
Domain and Tech Infrastructure Check
Score: 90/100
Domain and Tech Infrastructure Check
"Domain maintained with multiple authoritative name servers under Nike brand control; valid Amazon RSA SSL cert through mid-2026."
Reason: Nike.com shows mature domain age (since 1995), reputable registrar, valid SSL certificates and DNS configuration consistent with legitimate large-scale operations.
Traffic and Popularity Verification
Score: 90/100
Traffic and Popularity Verification
"Traffic and engagement data from SimilarWeb and Website Traffic Stats show typical consumer website patterns."
Reason: Site ranks #336 globally with nearly 100 million monthly visits, driven largely by direct and search traffic from US and international users, supporting authenticity.
Brand and Trademark Verification
Score: 90/100
Brand and Trademark Verification
"Trademark filings extend decades, with no conflicts suggesting impersonation at the nike.com domain."
Reason: Multiple live trademarks registered under Nike, Inc. confirm brand legal protection and official ownership of NIKE name and marks.
Blacklist and Scam Database Check
Score: 90/100
Blacklist and Scam Database Check
"No indication of technical or security risks from these trusted sources."
Reason: Google Safe Browsing and crypto scam sniffer services report no blacklisting, malware, or phishing threats for nike.com domain.
Consumer Sentiment and Scam Reports
Score: 80/100
Consumer Sentiment and Scam Reports
"Some scams reported in sneaker resale market are external to official site. Consumer reports confirm lack of systemic fraud at nike.com."
Reason: No credible evidence of scams or fraud related to direct purchases at nike.com. Negative feedback relates mostly to customer support and service issues.
Legal and Business Validity Assessment
Score: 80/100
Legal and Business Validity Assessment
"Business validity supported by transparent contact info, domain technical integrity, and ongoing company communications."
Reason: Nike, Inc. actively enforces intellectual property and copyright rights and is involved in disputes typical of large corporations; no indication these impact nike.com customer transactions.
Your Next Steps
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1
Always verify that you are on the official site by checking the URL before making purchases.
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2
Avoid deals that seem too good to be true on social media; only buy directly from nike.com or authorized retailers.
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3
Monitor your payment methods regularly for unauthorized charges and report any suspicious activity promptly.
Evidence & Citations
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Nike Official Trademark Records
Detailed trademark registration confirm Nike's brand ownership and authenticity.
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Nike.com Site Technical and Traffic Data
Analysis of site technology infrastructure and global traffic ranking.
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Nike.com WHOIS and SSL Certificate Information
Domain registration is longstanding with a reputable registrar and valid SSL certificates.
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Nike News and Product Releases
Recent news coverage confirms ongoing legitimate company activity.
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Consumer Reports and Scam Investigations on Nike.com
No credible reports of user scams directly involving nike.com.
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