Domain Due Diligence
Report for Nba.com
Why we think so?
nba.com is the official website of the National Basketball Association, offering basketball scores, schedules, news, and ticket sales. It attracts over 12 million visits monthly, primarily from the United States, and is ranked #639 globally by Alexa. The site employs advanced technologies and is supported by reputable infrastructures such as Akamai and Amazon CloudFront, ensuring stable and secure service. Official trademark registrations confirm legitimate brand ownership. However, there have been customer complaints related to subscription auto-renewals and refund issues, and the site has been subject to several legal disputes including data privacy and copyright lawsuits. Despite these issues, there is no evidence that nba.com itself engages in fraudulent activities or scams targeting consumers.
Risk Insights
Strong Brand Backed by Trademark
- NBA trademarks are officially registered and active.
- Brand identity is well protected legally.
- Brand authenticity lowers impersonation risk.
High Website Traffic and Stability
- 12 million monthly visits with global Alexa rank #639.
- Uses reliable CDN and hosting services.
- Stable performance and security infrastructure.
Customer Complaints Mainly About Service
- Issues with subscription auto-renewal and refunds.
- Complaints focus on customer service, not fraud.
- No regulatory fraud findings reported.
Legal Actions Highlight Privacy Risks
- Ongoing class-action data privacy lawsuit.
- Copyright infringement suits involving NBA teams.
- No direct fraud allegations against nba.com.
Contradictory Signals
User frustrations interpreted as scams in complaints but no legal or official fraud findings exist.
Signal A: No phishing or scam blacklist detections
Signal B: User complaints describing 'scam' in informal context
Category Scores
Red Flags & Warnings
- There are multiple customer complaints about aggressive auto-renewal policies and difficulties obtaining refunds for NBA League Pass subscriptions.
- nba.com and related entities have been involved in several legal disputes, including video data privacy class action lawsuits and copyright infringement cases.
- User reviews on some platforms express dissatisfaction with customer service and order fulfillment through the NBA Store, indicating poor business practices in parts.
🔎 Detailed Checks & Analysis
Domain & Infrastructure Verification
Score: 90/100
Domain & Infrastructure Verification
"The domain ranks highly in traffic and shows stable technology usage fitting a major official site."
Reason: nba.com uses trusted infrastructure providers like Akamai and maintains valid SSL certificates ensuring secure connections.
Brand & Identity Authentication
Score: 95/100
Brand & Identity Authentication
"Trademark status reduces risk of brand impersonation or scam masquerading as NBA.com."
Reason: Official US trademarks confirm legal ownership of the NBA brand by NBA Properties, Inc.
Reputation & User Feedback
Score: 75/100
Reputation & User Feedback
"No authoritative agency classifies NBA.com as fraudulent; complaints focus on service dissatisfaction."
Reason: While some user complaints exist regarding subscription policies and customer service, these represent common large-scale issues rather than fraud.
Blacklist & Scam Status
Score: 100/100
Blacklist & Scam Status
"Indicates no major security or scam issues flagged by popular monitoring services."
Reason: No matches found in phishing blacklists, crypto scam lists, or Google Safe Browsing.
Legal Compliance & Customer Disputes
Score: 65/100
Legal Compliance & Customer Disputes
"These concerns do not imply scam behavior but warrant user awareness and monitoring."
Reason: NBA.com faces some legal challenges including privacy lawsuits and copyright disputes, reflecting risks in data usage and media rights.
Your Next Steps
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1
Proceed with typical caution when using nba.com services or making purchases, as on any major online platform.
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2
Review subscription terms carefully to avoid unexpected auto-renewals for NBA League Pass.
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3
Monitor official announcements regarding ongoing legal cases related to data privacy or media rights.
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4
Report any suspicious activity directly to nba.com customer support or relevant authorities.
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5
Use validated contact details and secure transaction methods when purchasing tickets or merchandise.
Evidence & Citations
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Official Trademark Registrations for NBA
Confirms legitimate brand ownership by NBA Properties, Inc.
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NBA.com High Traffic and Technology Profile by SimilarTech
Shows robust infrastructure and large user base.
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Customer Complaints and Reviews for NBA.com and NBA Store
Includes consumer reports on auto-renewals and refund issues.
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Legal Disputes Involving NBA.com
Details data privacy lawsuits and related legal actions.
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Google Safe Browsing Status for NBA.com
No detected risks or blacklisting.
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