Domain Due Diligence
Report for Nairaland.com
Why we think so?
Quick scan summary: Nairaland is a long-running, high-traffic Nigerian discussion forum (registered 2005) with about 15.7 million monthly visits and a strong technical stack (Cloudflare CDN, HTTPS, Google analytics/GSuite). Safety signals are generally positive: no Google Safe Browsing hits and no crypto blacklist entries. The main risk is marketplace-style scams run by individual users inside forum threads — the site hosts many user reports and scam-watch threads. Verdict: ⚠️ Suspicious / Uncertain — the site itself appears legitimate, but treat peer-to-peer transactions on the forum as risky and verify counterparties.
Risk Insights
High traffic, established domain
- Registered in 2005 with ~15.7M monthly visits.
- Major traffic from Nigeria (55%+).
- Large user base makes the platform useful but also a target for scammers.
Marketplace risk: user-to-user scams
- Multiple community threads document money-loss incidents.
- Moderation exists but cannot guarantee every transaction.
- Avoid direct peer-to-peer payments without verification or escrow.
Contradictory Signals
Site-level legitimacy contrasts with risky user-to-user transaction behavior; treat the platform as legitimate but user deals as higher risk.
Signal A: Large, long-running community with heavy traffic (positive reputation)
Signal B: Frequent user reports of money-loss in transactions (negative trust for P2P deals)
Category Scores
Red Flags & Warnings
- Repeated user reports of losing money in peer-to-peer deals arranged through forum threads (marketplace risk).
- WHOIS uses privacy/Domain Protection Services which hides registrant contact details.
- Limited corporate contact information scraped from the site (no clear published business support email).
🔎 Detailed Checks & Analysis
Identity (WHOIS & ownership)
Score: 70/100
Identity (WHOIS & ownership)
"Registration date (2005) and registrar DomainSite are positive signals, yet the registrant contact is protected by Domain Protection Services, so contacting an operator directly is harder."
Reason: Domain is long-established (registered 2005) which supports legitimacy, but registrant details are privacy-redacted which reduces direct traceability.
Reputation (traffic, user reports, news)
Score: 65/100
Reputation (traffic, user reports, news)
"SimilarWeb/SimilarTech show ~15.7M monthly visits and Nigeria as the largest traffic source; user complaints and scam-watch threads are common and affect trust for financial transactions."
Reason: High traffic and many years of activity indicate a real community, but numerous forum threads document user-to-user scams in marketplace sections.
Technical signals (CDN, SSL, DNS, SPF)
Score: 85/100
Technical signals (CDN, SSL, DNS, SPF)
"Cloudflare name servers and A records observed; SPF and MX entries present; SSL currently valid (certificate valid through late 2025), which is a strong technical posture."
Reason: Uses Cloudflare, valid HTTPS certificate, and has MX/SPF records — these reduce some technical attack surface and help email verification.
Content & moderation
Score: 55/100
Content & moderation
"Community maintains scam-alert lists and incident threads, which shows active moderation and user self-policing, but the open-forum model still allows fraudulent listings and impersonation."
Reason: Forum content is user-generated and includes scam-report threads; moderation exists but cannot prevent every bad actor in peer-to-peer deals.
Legal / trademark checks
Score: 80/100
Legal / trademark checks
"Searches returned no USPTO records tied to the domain and news results do not show lawsuits naming Nairaland as a defendant in the provided dataset."
Reason: No USPTO trademark matches or reported legal actions in the provided news results, reducing immediate legal risk signals.
Blacklist & phishing
Score: 85/100
Blacklist & phishing
"Automated blacklist checks returned no matched threats and crypto-scam sniffer reports clean."
Reason: No flags from Google Safe Browsing and not present on the provided crypto-scam blacklist.
Business validity (operations, monetization)
Score: 80/100
Business validity (operations, monetization)
"Technologies include Google Adsense/DoubleClick, Google Analytics, and G Suite for email — signs of a maintained, monetized site."
Reason: Evidence of monetization (ads), analytics and use of Google services suggests an operating business model rather than an ephemeral scam site.
Your Next Steps
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1
Avoid sending money to strangers found only via Nairaland; use escrow/verified marketplaces for purchases.
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2
When dealing with a seller/buyer, verify phone numbers and cross-check usernames in scam-watch threads before transacting.
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3
If scammed, collect thread links, screenshots, phone numbers and report to the forum moderators and local authorities.
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4
Prefer transactions with vendors that have external reputations (established e-commerce stores, traceable businesses).
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5
Monitor Google Safe Browsing and similar blacklist services for changes and re-check domain reputation before sharing sensitive info.
Evidence & Citations
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SimilarTech site profile for nairaland.com (tech stack, traffic)
Shows Cloudflare, monthly visits ~15.7M and primary country Nigeria; useful for traffic and technology signals.
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SimilarWeb analytics snapshot for nairaland.com (visits, engagement)
Contains monthly visits (15.7M), bounce rate ~31%, and country breakdown (Nigeria ~55%).
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WHOIS, DNS and SSL details for nairaland.com
Registered 2005, registrar DomainSite, DNS on Cloudflare, WHOIS contact redacted via privacy service.
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User-reported scam threads and analysis (sample summary)
Documents multiple forum threads where users report losing money in transactions arranged via Nairaland; indicates marketplace risk rather than platform-operated fraud.
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Google Safe Browsing and crypto blacklist checks
No matched threats returned; no crypto-scam blacklist hits found.
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