Myfitnesspal.com (Domain) Investigation Report
Generated on Feb 28, 2026
Why we think so?
MyFitnessPal.com is a well-established nutrition and fitness app website based in the United States. It ranks around #3,700 globally with approximately 11.7 million monthly visits primarily from the US. The site offers a free online calorie counter and diet planning tools and incorporates robust advertising and analytics technologies. Its domain was registered in 2004 and is owned by MyFitnessPal LLC, part of Under Armour, Inc., with trademark registrations confirming brand authenticity. Although highly popular, it has faced user complaints about recent changes to its free features, intrusive ads, and poor customer support. There was a major data breach in 2018 affecting 150 million accounts, and current litigation exists over alleged improper user tracking despite opt-outs. No evidence indicates current phishing or scam blacklisting. Overall, the site remains a significant player in the health and fitness domain but some caution is advised regarding privacy and user experience issues.
Risk Insights
Established Brand with Verified Ownership
- Domain registered since 2004
- Owned by MyFitnessPal LLC under Under Armour
- Registered trademarks for brand protection
High Traffic with Strong US Presence
- ~11.7 million monthly visits
- Top traffic from United States (~60%)
- Ranks #3,714 globally
User Experience Concerns
- Recent paywalls limit free features
- User complaints about ads and billing
- Customer service often unresponsive
Privacy and Legal Issues
- 2018 data breach exposed 150 million accounts
- Active class action lawsuit over tracking cookies
- Users advised to be cautious with personal data
Category Scores
Red Flags & Warnings
- Class action lawsuit ongoing over alleged unauthorized user tracking despite opt-out promises.
- Major 2018 data breach compromised 150 million user accounts exposing emails and passwords.
- User complaints focus on paywalled features that were previously free and intrusive ads, leading to dissatisfaction.
Detailed Checks & Insights
0-100 Scale
Domain Age and Ownership
Score: 95
Domain Age and Ownership
"WHOIS records indicate domain legitimacy and registrar protections."
Reason: Domain registered since 2004 with consistent WHOIS data and owned by a known company, MyFitnessPal LLC.
Traffic and Popularity
Score: 85
Traffic and Popularity
"Traffic metrics and source breakdown consistent with a popular health app."
Reason: The site has high traffic with stable global and category rankings primarily from the US.
Technical Security Flags
Score: 90
Technical Security Flags
"No indication of active technical threats or blacklisting."
Reason: No phishing or malware detected by Google Safe Browsing; SSL certificate is valid and reliable.
Trademark and Brand Verification
Score: 90
Trademark and Brand Verification
"Two live trademarks with detailed classifications for software and website."
Reason: USPTO trademarks are live and registered to MyFitnessPal and Under Armour, supporting brand authenticity.
User Feedback and Reputation
Score: 60
User Feedback and Reputation
"Negative user sentiment may impact trust despite brand popularity."
Reason: User complaints highlight limited free features, intrusive ads, billing issues, and inadequate customer service.
Legal and Privacy Concerns
Score: 75
Legal and Privacy Concerns
"Major breach history noted, but incident is disclosed and mitigated; ongoing legal scrutiny exists."
Reason: A class action over tracking cookies is active but no tampering or fraud in domain-level operations detected.
Your Next Steps
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1
Review user complaints regarding recent changes in feature access and advertising to understand user impact.
-
2
Be cautious with personal data; consider the ongoing class-action lawsuit regarding tracking cookies and privacy concerns.
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3
Use official support contacts (e.g., support@myfitnesspal.com) and verify URLs when interacting with communications claiming to be from MyFitnessPal.
Key Evidence & Citations
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MyFitnessPal Class Action Lawsuit Over Tracking Cookies Survives Dismissal
⤷ Details ongoing privacy litigation against MyFitnessPal
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MyFitnessPal Hacked, 150 Million User Accounts Compromised
⤷ Describes major data breach incident affecting users
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MyFitnessPal Reviews and Complaints on Sitejabber
⤷ User reviews highlight feature paywalls, ads, and customer service issues
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