Mitre10.co.nz (Domain) Investigation Report
Generated on Mar 7, 2026
Why we think so?
Mitre10.co.nz is the official New Zealand website for Mitre 10, a well-established home hardware and garden retailer with nationwide physical stores and online shopping. It receives about 5 million monthly visits, mostly from New Zealand users, and ranks highly in its category. The domain was registered in 1997 and uses a reputable registrar (Gandi) with secure SSL certificates. The website employs widely trusted technologies including Cloudflare CDN, multiple payment options like AfterPay, and standard analytics tools. Contact information is publicly available with multiple official emails and phone numbers listed. There is no indication of scam or phishing activity tied to this domain. Although Mitre 10 stores have faced unrelated legal disputes mainly over competition and advertising practices, these do not impact the domain's legitimacy or trustworthiness. Media coverage confirms it as a recognized business with sustainability efforts and community presence.
Risk Insights
Established Domain with Security
- Domain active since 1997
- Valid SSL certificate issued
- Reputable registrar Gandi used
Legitimate High-Traffic Retailer
- Approximately 5 million visits per month
- Focused traffic from New Zealand
- Multiple official contact channels
No Scam or Blacklist Flags
- Clean on crypto scam and Google Safe Browsing lists
- No trademark disputes found
- Media reports confirm trusted brand
Category Scores
Red Flags & Warnings
- Mitre 10 brand has been impersonated in phishing scams targeting New Zealanders, but not involving this domain directly.
Detailed Checks & Insights
0-100 Scale
Domain age and registration
Score: 90
Domain age and registration
"Established domain age is a positive trust factor."
Reason: Domain registered in 1997, managed via reputable registrar Gandi with updated records.
Traffic volume and geography
Score: 85
Traffic volume and geography
"Traffic profile consistent with a large retail operation."
Reason: 5 million monthly visits mainly from New Zealand users demonstrate legitimate traffic.
Website technology stack
Score: 88
Website technology stack
"Technology choices align with secure ecommerce best practices."
Reason: Uses trusted payment options and CDN services, plus standard analytics tools.
Public contact availability
Score: 75
Public contact availability
"Transparency in contact details supports legitimacy."
Reason: Multiple verifiable emails and phone numbers from official subsections of the retailer.
Blacklist and Scam reports
Score: 90
Blacklist and Scam reports
"No direct security risk signals detected."
Reason: No blacklisting or scam reports found, domain clean on Safe Browsing and crypto scam lists.
Trademark conflicts
Score: 70
Trademark conflicts
"Supports brand authenticity."
Reason: No conflicts found in USPTO trademark search for 'mitre10.co'.
Legal and dispute records
Score: 60
Legal and dispute records
"No evidence domain is involved in fraud or consumer scams."
Reason: Legal issues relate to associates and competition law; do not affect domain's authenticity.
Your Next Steps
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1
Verify contact details directly on mitre10.co.nz before sharing sensitive information.
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2
Check for official social media channels to confirm announcements and updates.
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3
Use trusted payment methods as indicated by the website's technology stack.
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4
Avoid clicking unsolicited links claiming to be from Mitre 10 to prevent phishing.
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5
Monitor official news for updates about the company if relevant to your interactions.
Key Evidence & Citations
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Mitre 10 empowers its people to go green with Microsoft Power BI – New Zealand News Centre
⤷ Recent news confirming active and reputable company operations.
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Mitre 10 owner fined $500k over anti-competitive land covenant
⤷ Legal case related to a Mitre 10 affiliate, no fraud on the domain.
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Mitre10 domain Whois data and SSL status
⤷ Confirms long registration, valid SSL, and use of reputable registrar.
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