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Domain Due Diligence

Report for Lovehoney.co.uk

Report Date
October 20, 2025
Recommendation
Proceed
Overall Summary
Safe
  Why we think so? 

lovehoney.co.uk is a well-established UK-based e-commerce retailer specializing in adult toys and lingerie. Its website attracts approximately 2.9 million monthly visits and ranks around #14,347 globally, showing strong traffic primarily from the United Kingdom. The company uses reputable payment options, robust security measures including DigiCert SSL, and well-known marketing and server technologies. Contact information is publicly available and consistent, including multiple customer service emails and phone numbers. There are no listings on crypto scam blacklists or Google Safe Browsing alerts. While customer reviews sometimes report refund or delivery issues, no evidence of systemic fraud or scam activity has been found. Lovehoney has actively protected its brand through legal action against cybersquatters and has complied with advertising regulations. Overall, the site demonstrates trustworthy business practices with standard e-commerce challenges rather than fraudulent conduct.

Confidence Score
83%

Risk Insights

🛡️

Strong Brand Enforcement

  • Active legal defense against cybersquatting suggests serious brand protection.
  • No major consumer legal disputes found.
  • Advertising compliance maintained with regulators.
🔒

Robust Security Infrastructure

  • DigiCert SSL certificates in use.
  • Use of Akamai CDN enhances site stability and security.
  • Reputable payment providers employed.
⚠️

Customer Service Concerns

  • Some complaints about refunds and delivery noted.
  • Customer service satisfaction scores low in reviews.
  • Typical ecommerce issues rather than scam indicators.

Contradictory Signals

Popular site with good technical measures but occasional customer dissatisfaction likely due to service quality issues.

Signal A: High website traffic and reputation signals

Signal B: User complaints about refund and delivery problems

Category Scores

Red Flags & Warnings

  • Customer complaints highlight occasional refund and delivery issues leading to dissatisfaction.

🔎 Detailed Checks & Analysis

Domain and Technology Analysis

Score: 90/100
Passed

"The domain is supported by a diverse tech stack including Akamai CDN and recognized payment processors such as PayPal and Apple Pay."

Reason: Site uses well-established payment and marketing technologies with strong security.

Traffic and Audience Metrics

Score: 90/100
Passed

"Monthly visits near 3 million and global ranking around 14k support the site's good reputation."

Reason: High traffic volumes and consistent UK geographic focus indicate legitimate popularity.

Contact and Identity Verification

Score: 80/100
Passed

"Contacts are consistent across official pages, providing transparency and accessibility."

Reason: Multiple verified contact emails, phone numbers, and social media presence match the claimed brand.

Security Credentials

Score: 80/100
Passed

"Security certificates are current and DNS records include anti-spam mechanisms."

Reason: Valid SSL certificate from DigiCert and use of secure DNS and email records indicate good security practices.

Blacklist and Scam Checks

Score: 10/100
Passed

"Both crypto scam databases and Google Safe Browsing have no alerts for this domain."

Reason: No evidence of domain presence on scam blacklists or Google Safe Browsing warnings.

Customer Feedback and Legal Issues

Score: 70/100
Passed

"Legal actions focus on brand protection and advertising compliance, not customer disputes."

Reason: While some complaint reports exist, no evidence of systemic fraud or major legal issues related to customers.

Your Next Steps

  • 1

    If shopping, confirm product and refund policies carefully to avoid typical ecommerce pitfalls.

  • 2

    Use the official contact emails for any dispute or clarification requests.

  • 3

    Check customer reviews for latest user experiences before purchase.

  • 4

    Avoid third-party sites with similar names not officially linked to lovehoney.co.uk.

  • 5

    Report any suspicious activity encountered while using the site to consumer protection authorities.

Evidence & Citations

🕵🏻 Keep investigating

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