Domain Due Diligence
Report for Kijiji.ca
Why we think so?
Kijiji.ca is a well-established Canadian classifieds marketplace owned by eBay Inc. It receives about 17 million monthly visits, mostly from Canada, ranking #2,299 globally. The site operates on secure infrastructure with active SSL certificates and comprehensive domain registrations dating back to 2005. While Kijiji itself is legitimate and holds multiple trademark registrations, the platform experiences numerous scam attempts by users, including payment frauds and phishing. Kijiji provides safety guidelines but customer reports highlight persistent scam risks and challenges with customer support. The main risks come from fraudulent users rather than the platform's operations.
Risk Insights
Strong Traffic and Reach
- About 17 million monthly visits, mainly from Canada
- Ranks #2,299 globally in traffic
- Top site in classifieds and e-commerce category
Established Brand and Domain
- Domain active since 2005
- Owned by Kijiji Canada Ltd and eBay Inc.
- Multiple registered trademarks protect the brand
User Scam Risk
- Frequent user reports of scams such as fake payments
- Phishing emails impersonating Kijiji documented
- Customer support criticized for slow scam resolution
Contradictory Signals
Despite legitimate ownership and infrastructure, user scams remain common on Kijiji.
Signal A: High domain and brand legitimacy
Signal B: Frequent user scams leveraging the platform
Category Scores
Red Flags & Warnings
- User complaints document frequent scams and fraud attempts on the platform despite its official status.
- Customer support often receives criticism for slow or ineffective scam resolution handling.
- Phishing emails impersonating Kijiji have been actively reported, posing risks to users' personal information.
🔎 Detailed Checks & Analysis
Domain Age and Ownership
Score: 10/100
Domain Age and Ownership
"Long ownership history and reputable parent company reduce risk of fraudulent ownership."
Reason: Domain 'kijiji.ca' has been registered since 2005 with reputable owner Kijiji Canada Ltd and eBay Inc. ownership verified.
Traffic Volume and Geography
Score: 10/100
Traffic Volume and Geography
"High traffic from target geography supports authenticity and trust."
Reason: Site receives about 17 million visits monthly primarily from Canada, ranking #2,299 globally, indicating real user base and activity.
SSL and Site Security
Score: 10/100
SSL and Site Security
"Valid SSL reduces risk of MITM attacks or domain compromise."
Reason: SSL certificate is valid and issued by a recognized authority, supporting secure user connections.
Trademark Compliance
Score: 90/100
Trademark Compliance
"Legal trademark protections support brand legitimacy and reduce abuse."
Reason: Multiple active trademark registrations for 'Kijiji' protect brand and discourage impersonation.
Blacklist and Malware Scan
Score: 10/100
Blacklist and Malware Scan
"Domain infrastructure appears clean and safe at technical level."
Reason: No phishing or scam listings for kijiji.ca found on Google Safe Browsing or crypto scam blacklists.
Reported Scam Incidents
Score: 40/100
Reported Scam Incidents
"Scam prevalence on platform poses user trust risks despite platform legitimacy."
Reason: Many user reports document scam attempts via fraudulent listings, fake payments, and phishing targeting Kijiji users.
Customer Support Effectiveness
Score: 50/100
Customer Support Effectiveness
"Customer support limitations reduce user confidence in protection mechanisms."
Reason: User feedback frequently criticizes Kijiji for slow or insufficient responses to scam reports and dispute resolutions.
Your Next Steps
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1
Exercise caution when buying or selling on Kijiji; verify sellers and buyers thoroughly.
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2
Avoid sending payments in advance without secured guarantees.
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3
Report suspicious listings or communication to Kijiji promptly to assist fraud prevention.
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4
Use Kijiji's recommended safety features and follow official scam-avoidance guidelines.
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5
Consider additional background checks for high-value purchases or sales to verify legitimacy.
Evidence & Citations
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Kijiji Classifieds Website Traffic and Information
Shows traffic stats, technology stack, and market positioning.
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Kijiji Website Analytics and Traffic Report - SimilarWeb
Confirms high monthly visits and primary audience location.
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Domain WHOIS and SSL details for kijiji.ca
Confirms domain ownership and SSL certificate validity.
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USPTO Trademark Database - KIJIJI
Multiple live trademark registrations protecting the brand.
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Google Safe Browsing Transparency Report
No phishing or malware threats detected for domain.
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Kijiji scam reports and safety advice
Official guidance and documented scam cases affecting users.
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User complaints and scam experiences on Kijiji.ca
User reports indicate prevalent scam risk and support limitations.
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Legal and customer disputes involving Kijiji.ca
Documents customers' service and dispute history.
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