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Domain Due Diligence

Report for Invaluable.com

Report Date
December 5, 2025
Recommendation
Caution
Overall Summary
Suspicious
  Why we think so? 

Invaluable.com is a high-traffic online auction marketplace based in the United States, attracting about 4.3 million monthly visitors. It offers live online auctions of fine art, antiques, jewelry, and collectibles from numerous auction houses worldwide. The platform uses reputable technologies including Amazon Web Services and Google Analytics, featuring standard web security like a valid SSL certificate. The domain has been registered since 1998, reflecting a long-established presence. However, many users report significant customer service issues, hidden fees, and transaction problems, including delays and item misrepresentation. While the site itself is not flagged as unsafe or a scam, buyers should exercise caution, verify auction house reputations, and carefully review fees and terms before bidding.

Confidence Score Our overall confidence rating for this entity based on public signals, activity, and risk checks.
75%

Risk Insights

🛡️

Established Domain and Trusted Infrastructure

  • Domain active since 1998 under reputable registrar
  • Strong hosting with Amazon AWS
  • Valid SSL certificate until September 2026
⚠️

Mixed User Reputation

  • Frequent reports of hidden buyer fees
  • Customer support often reported as unhelpful
  • Delivery delays and item authenticity problems reported

Contradictory Signals

Technical trustworthiness contrasts with customer dissatisfaction and transactional risks.

Signal A: Reputable infrastructure and domain age

Signal B: Numerous user complaints about service and fees

Category Scores

Red Flags & Warnings

  • Frequent customer complaints about hidden or unexpectedly high buyer premiums and extra fees.
  • Reported problems with poor or unresponsive customer service and slow resolution of issues.
  • Incidents of non-delivery or significant delays in shipping items after payment.
  • Allegations of misrepresented or counterfeit items sold by some sellers using the platform.

🔎 Detailed Checks & Analysis

Domain Technical and Infrastructure Check

Score: 85/100
Passed

"Amazon AWS hosting, valid domain DNS records and SSL cert valid through Sept 2026."

Reason: The site uses reputable technologies with valid SSL and hosting, supporting strong technical trust.

Traffic Analysis

Score: 85/100
Passed

"Traffic sources mostly direct and search; global ranking around #11,000."

Reason: High global traffic (~4.3 million monthly visits) indicates a widely used and likely legitimate platform.

WHOIS Domain Age and Registrar

Score: 90/100
Passed

"Registered via Network Solutions; domain locked to prevent transfer."

Reason: Domain registered since 1998 with a reputable registrar reduces risk of fraud or phishing.

Brand and Trademark Verification

Score: 80/100
Passed

"Trademarks registered in USPTO with current status and legal owners specified."

Reason: Multiple active trademarks covering the 'INVALUABLE' brand name and related services.

Blacklist and Scam Detection

Score: 90/100
Passed

"Domain is not reported as phishing or malware host."

Reason: No blacklisting detected from crypto scam or Google Safe Browsing sources.

Customer Reputation and Reviews

Score: 35/100
Failed

"Common themes include unexplained fees, poor response to disputes, and item misrepresentation."

Reason: Numerous user complaints on multiple platforms report hidden fees, poor support, delivery issues, and authenticity concerns.

Your Next Steps

  • 1

    Verify auction house reputations individually before bidding.

  • 2

    Read all fee disclosures carefully, particularly buyer's premiums and additional fees.

  • 3

    Use payment methods that offer strong dispute protection, such as credit cards.

  • 4

    Keep detailed records of all transactions and communications for dispute resolution.

Evidence & Citations

🕵🏻 Keep investigating

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