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Domain Due Diligence

Report for Heb.com

Report Date
October 17, 2025
Recommendation
Proceed
Overall Summary
Safe
  Why we think so? 

heb.com is the official website of H-E-B, a well-established grocery retailer based in Texas. The domain ranks highly in traffic, with about 12 million visits monthly mainly from the U.S., and employs multiple industry-standard security and tech tools. It has verified contact emails and phone numbers, and shows a strong presence in physical stores. Multiple USPTO trademarks confirm brand authenticity. Recent news and reviews show active business operations without fraud flags. However, some isolated customer complaints indicate individual financial losses through digital transactions, though there is no broad pattern of fraud or website illegitimacy. Fraudulent scams using H-E-B's name mainly occur on other imitation sites, not heb.com itself.

Confidence Score
90%

Risk Insights

🛡️

Strong Brand & Legal Protection

  • Several live trademarks registered with USPTO.
  • Brand is legally protected from impersonation.
  • Ownership by established company H-E-B Grocery Co.
📈

High Traffic & Usage

  • About 12 million monthly visits.
  • Top user base in the United States.
  • Good page views per visitor, indicating engagement.
📞

Verified Contact Information

  • Multiple official emails and phone numbers listed.
  • Profiles linked to social media and physical locations.
  • Presence of customer service and compliance contacts.
✅

No Blacklist or Phishing Flags

  • Clean status from Google Safe Browsing.
  • No crypto scam blacklisting.
  • Secure SSL certificates in place.
⚠️

Isolated Customer Complaints

  • Individual reports of financial losses via app or online transactions.
  • No widespread systemic security breach found.
  • Ongoing disputes sometimes unresolved by H-E-B.

Contradictory Signals

The domain is authenticated and trusted overall, but some users report losing money on digital transactions linked to H-E-B services, indicating issues possibly in service execution or third-party integrations.

Signal A: High site reputation and technical security

Signal B: Individual customer complaints about financial loss

Category Scores

Red Flags & Warnings

  • Individual customers have reported losing money via transactions related to H-E-B’s online and app services, indicating isolated fraud or operational issues.

🔎 Detailed Checks & Analysis

Domain and Traffic Analysis

Score: 90/100
Passed

"Traffic data from SimilarWeb API indicates sustained high use primarily in the US market."

Reason: heb.com shows strong traffic metrics with 12 million monthly visits, ranking high globally and in the US, indicating established user trust.

Technical Security Check

Score: 85/100
Passed

"SSL valid from GlobalSign, with Amazon, Cloudflare, and Akamai hosting supports trustworthiness."

Reason: SSL certificates are valid and up to date, domain uses reputable hosting and CDN providers, reducing risk of compromise.

Contact Authenticity

Score: 90/100
Passed

"Contact information scraped matches official domain and public company contacts."

Reason: Publicly listed emails and phone numbers on heb.com are authentic and linked to official H-E-B company departments.

Trademark Verification

Score: 88/100
Passed

"Trademarks registered under H-E-B Grocery Company reflect active protection of IP rights."

Reason: Multiple live USPTO trademarks confirm brand ownership and reduce risk of impersonation.

Reputation and Blacklist Status

Score: 90/100
Passed

"Crypto scam scanner and Google Safe Browsing return no flagged issues."

Reason: No records found in phishing or blacklist databases, supporting site safety.

Content and News Presence

Score: 90/100
Passed

"News articles and social media mentions focus on product launches and promotions, no scam reports."

Reason: Recent news demonstrates regular business activities; no credible reports of fraud originating from heb.com.

Consumer Complaints Assessment

Score: 30/100
Failed

"BBB and user reports detail rare but real financial disputes, not indicating systemic fraud."

Reason: Despite overall safety, there are documented individual complaints of financial losses on digital platforms linked to H-E-B, indicating some unresolved issues.

Your Next Steps

  • 1

    Use heb.com for legitimate grocery shopping with typical online caution.

  • 2

    Avoid third-party websites claiming H-E-B giveaways or promotions outside the official domain.

  • 3

    Verify contact information against official sources before sharing personal or payment details.

  • 4

    If using H-E-B apps, monitor your financial accounts for any unauthorized activity and report suspicious issues immediately.

  • 5

    Report any fraud experiences involving H-E-B platforms to consumer protection agencies.

  • 6

    Stay informed through official H-E-B news channels regarding security or service updates.

Evidence & Citations

🕵🏻 Keep investigating

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