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Domain Due Diligence

Report for Hallmark.com

Report Date
October 28, 2025
Recommendation
Proceed
Overall Summary
Safe
  Why we think so? 

Hallmark.com is the well-established official website of Hallmark, a leading brand specializing in greeting cards, ornaments, gift wrap, and home decor. The site ranks around #23,000 globally with about 2.2 million monthly visits, primarily from the United States. It utilizes trusted ecommerce technologies and maintains strong domain security, including valid SSL certificates and a long-registration history dating to 1994. Though the brand has been targeted by third-party scams impersonating it via fake websites and social media, there is no credible evidence of fraud or scam involving the genuine hallmark.com site. Customers have reported occasional technical or service issues, but these are non-fraudulent and typically resolved. Hallmark maintains multiple physical store locations and has official social media profiles, reinforcing its authenticity. Trademark protections and legal actions further support their brand integrity. Overall, hallmark.com presents strong trust signals and a low risk of scam.

Confidence Score
90%

Risk Insights

🛡️

Established Online Brand

  • Domain active since 1994
  • Uses valid SSL certificates
  • Employs trusted ecommerce technologies
✅

Strong User Engagement

  • 2.2 million monthly visits
  • Traffic mainly from direct and search sources
  • Primarily US audience
✅

No Blacklist or Scam Flags

  • No Google Safe Browsing alerts
  • Not listed in crypto scam databases
  • No phishing threats detected

Contradictory Signals

User complaints relate to service quality rather than scam or fraud risk, which does not contradict trust signals.

Signal A: No blacklist or security warnings

Signal B: User reports of technical issues and customer service complaints

Category Scores

Red Flags & Warnings

  • Multiple scams reported involve fake websites impersonating Hallmark.com, but the official site is not implicated.

🔎 Detailed Checks & Analysis

Domain Age and SSL Validity

Score: 95/100
Passed

"A long-registered domain with current SSL certificate supports site authenticity."

Reason: The domain hallmark.com was registered in 1994 and the SSL certificate is valid and up-to-date, indicating a mature and secure website.

Web Traffic and User Engagement

Score: 90/100
Passed

"High volume and quality traffic from primarily US users suggests genuine site activity and interest."

Reason: Daily visits are about 2.2 million with mostly direct and search traffic, showing legitimate user demand.

Technology Stack Assessment

Score: 90/100
Passed

"Use of established technologies reduces risk of scam or unprofessional operation."

Reason: The site uses top-tier ecommerce platforms and analytics tools like Adobe, Salesforce Commerce Cloud, and Akamai CDN, common for reputable online retailers.

Blacklist and Security Checks

Score: 90/100
Passed

"Absence of blacklist status signals strong security and trustworthiness."

Reason: No threats or phishing alerts appear in Google Safe Browsing or crypto scam databases for hallmark.com.

Contact Information Transparency

Score: 85/100
Passed

"Clear and verified contact details enhance transparency and trust."

Reason: The site lists multiple official contact emails and phone numbers, as well as social media profiles consistent across platforms.

Physical Presence and Store Reviews

Score: 85/100
Passed

"Physical stores and positive local feedback support the site's legitimacy."

Reason: There are multiple retail locations with positive customer reviews, confirming a legitimate business with real-world footprint.

Your Next Steps

  • 1

    Only use the official hallmark.com site and avoid third-party links or ads claiming special offers.

  • 2

    Be cautious of social media or email messages impersonating Hallmark employees requesting money or personal info.

  • 3

    Verify site URLs and look for HTTPS before entering payment details.

  • 4

    Report any suspicious websites or contacts impersonating Hallmark to consumer protection authorities.

  • 5

    Contact Hallmark customer service directly via official channels for order issues or questions.

Evidence & Citations

🕵🏻 Keep investigating

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