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Domain Due Diligence

Report for Fragrancenet.com

Report Date
October 20, 2025
Recommendation
Avoid
Overall Summary
Scam
  Why we think so? 

FragranceNet.com is a long-established online retailer specializing in discounted perfumes, colognes, and beauty products, primarily serving customers in the United States. It receives approximately 11.7 million monthly visits and ranks #3,454 globally. The site employs legitimate payment options and uses reputable technology providers. The domain was registered in 1997 and is secured by a valid SSL certificate. Trademark records confirm the company's ownership of relevant brand names. However, consumer reviews and independent reports reveal a notable pattern of complaints involving counterfeit products, aggressive marketing with recurring charges, currency/billing confusion, and difficulties obtaining refunds. The Better Business Bureau has recorded over 670 complaints in recent years, including some unresolved cases. Legal records show trademark disputes with competitors but no criminal or regulatory penalties. Overall, FragranceNet.com shows signs of a legitimate business infrastructure but also exhibits consistent risk factors for customer dissatisfaction and potential monetary loss.

Confidence Score
65%

Risk Insights

⚠️

Significant Consumer Complaints

  • Over 670 complaints in recent years with many unresolved.
  • Common reports of counterfeit products and denied refunds.
  • Recurring charges through aggressive post-sale offers.
🛡️

Established Technical Presence

  • Domain registered since 1997 with valid SSL certificate.
  • High monthly visitors (~11.7M) and good global rank (#3,454).
  • Uses reputable payment processors like PayPal and Visa.

Contradictory Signals

While FragranceNet.com appears established and legitimate technically, significant customer dissatisfaction and complaint volumes indicate serious trust issues.

Signal A: Legitimate domain registration, infrastructure, and traffic data

Signal B: High volume of consumer complaints alleging fraud and bad practices

Category Scores

Red Flags & Warnings

  • Numerous complaints about receiving counterfeit products and denied refunds from credible consumer sources.
  • Frequent reports of aggressive marketing resulting in unexpected, recurring charges on customer credit cards.
  • High complaint volume on BBB with partial resolution, indicating unresolved customer service problems.
  • Customer billing confusion due to showing different currencies and charging exclusively in US dollars.

🔎 Detailed Checks & Analysis

Domain and technical infrastructure

Score: 85/100
Passed

"Long domain age and valid SSL certificates suggest trustworthiness from a technical standpoint."

Reason: The domain fragrancenet.com has been registered since 1997, uses secure SSL certificates, and employs reputable payment services like PayPal and Visa, indicating a stable technical setup.

Traffic and popularity

Score: 80/100
Passed

"High traffic and broad user base support the site's legitimacy."

Reason: The site receives around 11.7 million monthly visits with a global rank of #3,454, mainly from the US, demonstrating significant user engagement.

Reputation and reviews

Score: 30/100
Failed

"The volume and nature of complaints undermine consumer trust."

Reason: Many verified consumer complaints report counterfeit products, misleading marketing practices causing recurring charges, billing confusion, and poor refund policies.

Legal and intellectual property

Score: 60/100
Passed

"Legal disputes relate to competitor issues, not regulatory or fraud actions against the company."

Reason: FragranceNet.com holds valid trademarks and has engaged in lawsuits protecting its IP, though it has no major regulatory penalties.

Contact information transparency

Score: 70/100
Passed

"Availability of multiple contact channels suggests openness in communication."

Reason: Multiple verified contact emails, phone numbers, and social media accounts are publicly available, supporting transparency.

Your Next Steps

  • 1

    Avoid making purchases without fully understanding all post-sale offers to prevent unintended charges.

  • 2

    Check independent reviews from multiple consumer advocacy sites before buying.

  • 3

    Verify product authenticity immediately upon receipt and report suspicious items.

  • 4

    Use credit cards with fraud protection and monitor statements carefully for recurring charges.

  • 5

    Consider alternative reputable fragrance retailers if concerned about risk.

Evidence & Citations

🕵🏻 Keep investigating

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