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Domain Due Diligence

Report for Eightsleep.com

Report Date
October 20, 2025
Recommendation
Caution
Overall Summary
Suspicious
  Why we think so? 

EightSleep.com is a well-established company selling smart mattresses and sleep technology products, attracting about 1.2 million visits monthly, mostly from the US. The site uses reputable technologies and payment platforms like Shopify, Stripe, and Klarna, and ranks moderately well in health-related categories. It holds valid SSL certificates and has verified DNS records, with active social media accounts. However, there are multiple user reports about difficulties with subscription management and refunds, especially for purchases via app stores. EightSleep has faced several legal actions including a class action lawsuit over alleged false discount marketing and multiple website accessibility complaints. No evidence of criminal fraud or scam blacklisting was found, but some business practices around refunds and subscriptions have led to customer dissatisfaction and disputes, so caution is advised when purchasing.

Confidence Score
68%

Risk Insights

🛡️

Established with trusted technology

  • Uses Cloudflare DNS and GoDaddy registrar
  • Has valid SSL certificate
  • Implements multiple ecommerce and payment platforms
📊

High user engagement

  • About 1.2M monthly visits
  • Traffic mainly from U.S. users
  • Strong direct and search traffic
⚠️

Customer disputes impact trust

  • Subscription refunds require app store action
  • Reported customer dissatisfaction with warranties
  • Legal actions currently pending

Contradictory Signals

Despite strong technical legitimacy, user reports and legal issues suggest risk in business practices.

Signal A: High traffic and reputable infrastructure

Signal B: Numerous customer complaints and pending lawsuits

Category Scores

Red Flags & Warnings

  • Customer reports indicate risk of losing money due to subscription and refund management issues.
  • Multiple ongoing legal and accessibility disputes suggest caution is warranted.

🔎 Detailed Checks & Analysis

Domain and Technical Checks

Score: 90/100
Passed

"Technical infrastructure includes standard security features and known e-commerce platforms."

Reason: Domain is well-established with GoDaddy registrar, Cloudflare DNS, and valid SSL certificates.

Traffic and Engagement

Score: 85/100
Passed

"Traffic comes chiefly from direct and search sources, indicating genuine user interest."

Reason: The site attracts about 1.2 million monthly visits primarily from the US, showing steady user engagement.

Contact and Transparency

Score: 80/100
Passed

"This supports transparency and responsiveness from the company."

Reason: Multiple legitimate contact emails and official social media accounts are available.

Reputation and Reviews

Score: 55/100
Failed

"No evidence of criminal fraud, but business practices have caused user dissatisfaction."

Reason: Reported difficulties with subscription billing, refund policies, and customer support are documented.

Legal and Compliance

Score: 50/100
Failed

"Binding arbitration required for warranty claims reduces transparency."

Reason: Recent lawsuits address alleged false marketing and accessibility issues, indicating ongoing disputes.

Blacklist and Scam Detection

Score: 95/100
Passed

"Clean results reduce suspicion of fraudulent activity."

Reason: No blacklisting or phishing warnings found from multiple scam detection services.

Your Next Steps

  • 1

    Review subscription and refund policies carefully before purchase, especially for app-based purchases.

  • 2

    Monitor public legal cases and customer reviews for updates on dispute resolutions.

  • 3

    Contact customer support directly to clarify any refund or warranty questions prior to buying.

  • 4

    Avoid sharing sensitive payment information through unverified channels.

  • 5

    Use official website and known payment platforms to reduce risk of scams.

Evidence & Citations

🕵🏻 Keep investigating

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