Domain Investigation Report
Report generated: Dec 16, 2025
daraz.pk
http://daraz.pkWhy we think so?
Daraz.pk is a major e-commerce platform in Pakistan, drawing around 18.5 million visits per month, primarily from within the country. It operates with reliable technical infrastructure including Alibaba Cloud servers and industry-standard security like valid SSL certificates. Social media presence across platforms such as Facebook, Instagram, and TikTok supports its visibility. However, customer reviews reveal mixed experiences: while some praise fast delivery and product quality, many report poor customer service, delivery issues, and fraud concerns linked mainly to third-party sellers. Legal records show Daraz has faced consumer court actions, indicating some accountability despite its marketplace model. Overall, Daraz.pk is a legitimate marketplace but exercising caution with seller selection and payment methods is advised.
Risk Insights
Strong Infrastructure and Traffic
- Operates on Alibaba Cloud with valid SSL certificate.
- Monthly traffic around 18.5M mostly from Pakistan.
- Stable user engagement with low bounce rate.
Customer Service Concerns
- Frequent complaints about delivery delays and support responsiveness.
- Reports of fraud mainly tied to third-party sellers.
- Refund and returns process often criticized.
Legal Accountability Noted
- Consumer court fined Daraz for faulty products.
- Court rejected marketplace liability disclaimers.
- Shows some legal risk and regulatory enforcement.
Category Scores
Red Flags & Warnings
- Significant customer complaints about poor service, fraudulent third-party sellers, and refund difficulties
- Public legal ruling against Daraz for product quality and accountability issues
Detailed Checks & Insights
0-100 Scale
Domain technical verification
Score: 80
Domain technical verification
Reason: The domain is hosted on reputable Alibaba Cloud infrastructure with a valid and current SSL certificate issued by GlobalSign, indicating trusted technical setup.
Traffic and engagement legitimacy
Score: 75
Traffic and engagement legitimacy
Reason: Monthly visits exceed 18 million with high engagement from Pakistan, consistent with a major local e-commerce site.
Brand and trademark legitimacy
Score: 80
Brand and trademark legitimacy
Reason: Trademark searches confirm 'daraz' is not conflicted or misleading; brand appears authentic.
Blacklist and security checks
Score: 80
Blacklist and security checks
Reason: No matches on crypto scam or Google Safe Browsing blacklists, indicating no detected phishing or malware distribution.
Customer reputation and complaints
Score: 35
Customer reputation and complaints
Reason: Multiple platforms report poor customer service, frequent scams by some third-party sellers, refund disputes, and delivery issues.
Legal and regulatory standing
Score: 45
Legal and regulatory standing
Reason: Daraz.pk has been legally held responsible for product issues in Pakistan's consumer court, showing some accountability but also risk.
Your Next Steps
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1
Avoid purchasing high-value items without verifying seller ratings and reviews.
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2
Use Daraz's official payment and buyer protection tools; avoid off-platform transactions.
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3
Monitor customer feedback continuously to reassess platform safety.
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4
Report suspicious seller behavior or product issues promptly through Daraz support channels.
Evidence & Citations
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Daraz.pk traffic, technology, and site info from SimilarTech
Shows platform use, tech stack, and traffic data.
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Daraz.pk traffic and engagement from SimilarWeb
Provides visitor geography, volume, and behavior.
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Daraz.pk contact info and social presence
Verified official contacts and social links.
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Daraz.pk SSL and DNS information
SSL certificate validity and DNS records confirming domain control.
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Trademark search for 'daraz' in USPTO
No conflicting trademarks found, confirming brand legitimacy.
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Customer reviews and scam reports for Daraz.pk
Documents common scams and complaints related to sellers and platform service.
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Consumer court ruling on Daraz.pk liability in Pakistan
Legal accountability despite marketplace model disclaimers.
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