Coldest.com (Domain) Investigation Report
Generated on Mar 30, 2026
Why we think so?
coldest.com is an active e-commerce site focusing on insulated drinkware and related products. It attracts over 430,000 visits monthly, mainly from the United States, reflecting moderate global traffic. The site uses reputable infrastructure providers like Cloudflare and Shopify, along with multiple established payment options including PayPal, American Express, and AfterPay. It holds valid SSL certification and is registered with GoDaddy since 1999, indicating long-term operational presence. Its brand is trademarked across multiple product categories by Dave Ribeiro LLC. However, online consumer feedback, especially on BBB, reports numerous complaints about customer service responsiveness, product quality, and refund processing, highlighting ongoing trust concerns. There is a recorded 2021 FTC referral due to undisclosed influencer marketing practices, but no recent scam blacklists or phishing risks were detected. The business maintains active social media accounts and provides contact email support.
Risk Insights
Established Online Presence
- Domain registered in 1999 with trusted registrar GoDaddy
- Valid SSL certificate ensuring secure browsing
- Uses Shopify and major payment processors
Trademark Protection
- Multiple active trademarks owned by Dave Ribeiro LLC
- Trademark registrations cover water bottles and related products
Customer Service Concerns
- Over 50 complaints on BBB about service, refunds, and product defects
- Users report unresponsive support and denied warranty claims
Regulatory Notice
- 2021 FTC referral for nondisclosure in influencer ads
- No recent updates on resolution or further enforcement
Category Scores
Red Flags & Warnings
- Over 50 complaints in three years cited poor customer service, defective products, and refund difficulties, with unresolved cases as recent as 2024.
- FTC referral in 2021 linked to hidden influencer marketing, indicating past regulatory issues.
Detailed Checks & Insights
0-100 Scale
Domain age and registrar reputation
Score: 85
Domain age and registrar reputation
"No indications of recent ownership changes or suspicious registrar activity detected."
Reason: Domain was registered in 1999 and is managed by the reputable GoDaddy registrar, reflecting long-term operation.
SSL certificate validity
Score: 90
SSL certificate validity
"Certificate signed with secure algorithm and not expiring soon."
Reason: The site holds a valid SSL certificate issued in January 2026, offering secure connections.
Technology stack and payment methods
Score: 85
Technology stack and payment methods
"Also integrates several marketing and analytics tools supporting operational seriousness."
Reason: Uses recognized e-commerce platforms (Shopify) and multiple established payment gateways including PayPal and major credit cards.
Trademark and brand ownership
Score: 90
Trademark and brand ownership
"Trademarks cover relevant product categories and are live according to USPTO."
Reason: Trademarks for "COLDEST" registered and owned by Dave Ribeiro LLC, indicating protected intellectual property.
Blacklist and phishing status
Score: 80
Blacklist and phishing status
"No malicious or scam activity detected from technical blacklist sources."
Reason: No presence found on crypto scam blacklists or Google Safe Browsing phishing alerts.
Customer reviews and complaints
Score: 30
Customer reviews and complaints
"Complaints suggest trust issues despite company's claims of support availability."
Reason: Significant volume of unresolved complaints related to product quality, customer service, and refund policies.
Regulatory and legal issues
Score: 40
Regulatory and legal issues
"No clear evidence of resolved regulatory actions or current legal disputes found."
Reason: FTC referral in 2021 concerning undisclosed influencer marketing indicates past compliance problems.
Your Next Steps
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1
Review detailed customer feedback on BBB and consumer forums before purchasing.
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2
Confirm warranty and refund policies directly with the company via provided contact channels.
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3
Exercise caution if ordering, given mixed consumer reviews and unresolved complaints.
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4
Monitor official FTC and BBB updates for any regulatory developments.
Key Evidence & Citations
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Coldest.com company and technology profile
⤷ Shows tech stack, traffic stats, and payment options.
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SimilarWeb domain overview for Coldest.com
⤷ Details monthly visits, geography, and engagement metrics.
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Customer complaints and reviews for The Coldest Water
⤷ Highlights multiple unresolved customer complaints on BBB.
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NAD referral to FTC over influencer marketing for Coldest Water
⤷ Describes 2021 FTC referral for non-disclosure in influencer ads.
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Trademark registrations for 'COLDEST' by Dave Ribeiro LLC
⤷ Confirms active trademarks across several product categories.
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Domain WHOIS and SSL certificate details for Coldest.com
⤷ Verifies long-term domain registration and valid SSL.
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