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Domain Due Diligence
Report for Bricklink.com

Report Date October 20, 2025
Recommendation
Caution
Overall Summary
Suspicious
Why we think so

BrickLink.com is the world's largest online marketplace for buying and selling LEGO parts, minifigures, and sets, both new and used. It attracts about 8.5 million monthly visits, mainly from the United States and other countries like Germany and the UK. The platform uses robust technologies, including Amazon hosting and HTTPS encryption, ensuring secure and reliable service. BrickLink is officially trademarked by LEGO-related entities, and the domain has a long history with valid SSL certificates. Users can reach support through verified emails and social media channels. However, some users have reported losing money due to scams or phishing attempts by fraudulent sellers on the platform. BrickLink itself does not engage in fraudulent practices but has faced legal challenges, including an accessibility lawsuit and regulatory issues affecting sellers in the EU. Overall, while the site is legitimate and generally safe, buyers should be cautious about individual sellers and use secure payment methods.

Confidence Score
80%

Risk Insights

🛡️

Established and Secure Platform

8.5 million monthly visits from mainly US users
Valid SSL certificate and strong hosting on Amazon AWS
BrickLink is a registered LEGO trademark
⚠️

User Risks from Scams

Several reports of phishing emails targeting BrickLink users
Fraudulent sellers have caused financial loss to buyers
Platform customer service has limited direct intervention in disputes

Contradictory Signals

This reflects that while the platform itself is safe, the presence of fraudulent individual sellers creates risk.

Signal A: Domain and tech signals point to a safe, legitimate platform.

Signal B: User reports show financial losses from scams and fraud on the marketplace.

Category Scores

Identity 90/100
Reputation 70/100
Technical 85/100
Content 80/100
Legal 75/100
Business Validity 80/100

Red Flags & Warnings

  • Phishing scams and fraudulent sellers have caused users to lose money, indicating risks on the platform.

🔎 Detailed Checks & Analysis

Domain and technical infrastructure check

Score: 85/100
Passed

"The domain is well aged and the technical setup matches a professional e-commerce site with high user traffic."

Reason: bricklink.com uses a valid SSL certificate, is hosted on reliable infrastructure (Amazon AWS), and shows strong technology usage with standard security protocols.

Traffic and usage analysis

Score: 80/100
Passed

"Bounce rate and time on site statistics reflect engaged user behavior expected from a marketplace."

Reason: The site receives over 8 million monthly visits mainly from US and other countries, indicating strong usage and legitimacy.

Contact and identity verification

Score: 90/100
Passed

"Verified contact points reduce chance of scam in official communications."

Reason: BrickLink provides public and credible contact emails and active social media accounts, enhancing user trust.

Trademark and brand authenticity

Score: 85/100
Passed

"Trademark data shows multiple live registrations linked to recognized companies and individuals."

Reason: BrickLink is a registered trademark owned or affiliated with LEGO entities, confirming brand legitimacy.

Blacklist and scam reports check

Score: 70/100
Passed

"Despite this, user reports indicate potential risks with sellers and phishing."

Reason: No entries found in crypto scam blacklists or Google Safe Browsing warnings, indicating no evidence of site-wide malicious activity.

User feedback and scam reports

Score: 50/100
Failed

"Platform acknowledges some fraud risks but doesn't guarantee buyer protection against all sellers."

Reason: Multiple user reports describe losing money from scams and phishing on BrickLink, mostly due to fraudulent third-party sellers.

Legal and compliance history

Score: 75/100
Passed

"Legal matters appear administrative rather than reflecting fraudulent platform conduct."

Reason: BrickLink has faced legal disputes related to accessibility and regulatory compliance but no evidence of fraud or criminal activity.

Your Next Steps

  • 1
    Exercise caution when purchasing from individual sellers and verify their reputations before transactions.
  • 2
    Use secure payment methods like PayPal to enable dispute resolution and fraud protection.
  • 3
    Be vigilant against phishing emails claiming to be from BrickLink and verify URLs carefully.
  • 4
    Monitor BrickLink's official announcements and updates to stay aware of security practices.
  • 5
    Report suspicious sellers or activities promptly to BrickLink support for investigation.

Evidence & Citations

🕵🏻 Keep investigating

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