Bootbarn.com (Domain) Investigation Report
Generated on Feb 28, 2026
Why we think so?
Bootbarn.com operates as a large retail chain specializing in cowboy boots, western wear, and work-related apparel. It ranks around #6,972 globally with approximately 6.6 million monthly visits, mainly from the United States. The site uses trusted technology including Amazon hosting, Shopify, and established payment gateways like PayPal and Stripe. It supports a physical retail presence with many stores rated positively. However, customer reviews report significant issues around product quality, customer service responsiveness, and refund policies. The site has no known scam or phishing blacklists flagged and is secured by a valid DigiCert SSL certificate. Multiple lawsuits involve website accessibility and employment disputes. Trademark conflicts appear absent. In summary, Bootbarn.com is a legitimate but commercially challenged retailer with room for improvement in customer satisfaction and operational transparency.
Risk Insights
Strong Technical Foundation
- Uses Amazon AWS hosting and CDN
- Employs multiple trusted payment methods
- Holds valid and current SSL certificate
Widespread Customer Complaints
- Reports of poor product durability
- Refund and communication issues
- Negative customer service experiences
Physical Stores with Positive Ratings
- Numerous store locations across US
- Stores have average ratings around 4.4 stars
- Supports offline presence and legitimacy
Category Scores
Red Flags & Warnings
- Persistent customer complaints about product failures and difficulties with refunds.
- Reports of unresponsive and sometimes rude customer service interactions.
Detailed Checks & Insights
0-100 Scale
Domain and Infrastructure Check
Score: 90
Domain and Infrastructure Check
"The domain is hosted on Amazon's infrastructure with Amazon Route 53 DNS and integrates multiple secure payment options including PayPal and Stripe. SSL is valid from June 2025 to July 2026, ensuring encrypted communications."
Reason: bootbarn.com uses reputable hosting, multiple payment processors, and a current SSL certificate issued by a trusted authority.
Traffic and Popularity Analysis
Score: 85
Traffic and Popularity Analysis
"The global rank around 7,000 and US rank near 1,300 in Lifestyle and Apparel categories supports the site's legitimacy and popularity."
Reason: The site receives over 6 million monthly visits primarily from the United States, with a bounce rate under 50% and multiple page views per visit indicating genuine user engagement.
Contact and Identity Verification
Score: 80
Contact and Identity Verification
"Emails such as custserv@bootbarn.com and bootbarnirmedia@bootbarn.com appear consistently on investor and customer service pages, supporting authenticity."
Reason: Multiple official contact emails and phone numbers are available along with active social media profiles linking to the brand.
Blacklist and Scam Checks
Score: 90
Blacklist and Scam Checks
"Clean security status and absence of reported malicious threats increase trust in the domain's safety."
Reason: No indicators of malware, phishing or scam activities are found on Google Safe Browsing or crypto scam blacklists.
Trademark and Brand Impersonation Risk
Score: 100
Trademark and Brand Impersonation Risk
"No trademark disputes or similar domains appear that could confuse customers with bootbarn.com's brand."
Reason: USPTO trademark search shows no conflicts or infringement, lowering risk of brand impersonation.
Customer Reputation and Legal Disputes
Score: 30
Customer Reputation and Legal Disputes
"Despite being a legitimate company, operational challenges affect customer trust and present reputational risks."
Reason: Significant negative customer feedback about product quality, refund policies, and service responsiveness exists, combined with multiple lawsuits primarily about accessibility and employment.
Your Next Steps
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1
Review customer feedback on refund and product quality policies before purchasing.
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2
Verify you are on the official bootbarn.com website to avoid counterfeit alternatives.
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3
Consider contacting customer service via official emails or phone numbers for order issues.
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4
Check multiple store reviews for specific location reputations if visiting physically.
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5
Use secure payment methods and monitor transactions for any irregularities.
Key Evidence & Citations
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SimilarTech Website Analysis for bootbarn.com
⤷ Provides domain tech stack, monthly visits, and traffic sources.
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SimilarWeb Traffic and Engagement Metrics for bootbarn.com
⤷ Shows high monthly visits and US dominant traffic.
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BootBarn Customer Reviews and Complaints
⤷ Contains detailed customer feedback highlighting service and product issues.
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Boot Barn Store Locations and Ratings
⤷ Confirms multiple physical store presence with good ratings.
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Google Safe Browsing status and Crypto Scam database
⤷ No phishing or malware detected for bootbarn.com.
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